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Sr. Manager, Global Events

Aveva

San Leandro, CA, US$142k – $236khybrid

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About this role

AVEVA is creating software trusted by over 90% of leading industrial companies.

Salary Range: $141,600.00 - $236,000.00 This pay range represents the minimum and maximum compensation that the position offers, and final compensation can vary within the range depending on work location, job experience, skills, and relevant educational attainment and/or training.  

Job Title: Senior Manager, Global Events Delivery  

Employment Type: Full time (Hybrid: 2-3 days onsite)

The Senior Manager, Global Events Delivery is a key member of the Global Events team, partnering closely with the Director, Global Events Delivery to develop and execute AVEVA's global events strategy. This role is responsible for delivering world-class customer, partner, internal, and third-party events that strengthen AVEVA's market leadership, accelerate pipeline growth, deepen customer relationships, and create exceptional brand experiences.  Working across global and regional teams, the Senior Manager will lead the planning and execution of complex, high-profile events while ensuring operational excellence, measurable business outcomes, and an outstanding attendee experience. The role requires a strategic thinker with exceptional project management capabilities, commercial acumen, and the ability to influence senior stakeholders across a global matrix organization. 

Key Responsibilities Event Strategy & Delivery   • Develop and execute integrated event strategies that align with business objectives, marketing priorities, and AVEVA's global brand. 

• Partner with senior stakeholders to define event objectives, success metrics, and KPIs, ensuring measurable ROI and business impact. 

• Lead the end-to-end delivery of flagship global events, including AVEVA World, IGNITE, strategic third-party events, customer conferences, and executive engagements. 

• ​Adapt event strategies to meet the cultural, commercial, and logistical requirements of global markets while maintaining a consistent brand experience. 

• ​Identify opportunities to innovate event formats, attendee experiences, and technologies to maximise engagement and business value. 

Stakeholder Management   • Build trusted partnerships with Global Marketing, Regional Marketing, Global and Regional Sales Leadership, Schneider Electric, and strategic partners. 

• Influence senior stakeholders to align on event priorities, objectives, and execution plans. 

• Enable sales teams with programmes and communications that drive customer attendance, engagement, pipeline generation, and account development. 

• Provide regular project updates, executive reporting, and risk assessments to key stakeholders throughout the event lifecycle. 

Project & Programme Management   • Lead cross-functional project teams and multiple workstreams across simultaneous global events. 

• Own project governance, timelines, budgets, resource planning, and critical path management to ensure successful delivery. 

• Facilitate regular planning meetings, proactively identify risks, and implement mitigation plans to ensure projects remain on track. 

• Coordinate global event execution across multiple regions and time zones, ensuring consistency and operational excellence. 

Commercial & Operational Excellence   • Maximise return on event investment by delivering measurable outcomes across customer engagement, pipeline generation, and brand impact. 

• Manage event budgets, purchase orders, invoicing, and financial reporting in partnership with Procurement and Finance. 

• Source, negotiate, and manage relationships with venues, suppliers, production partners, and agencies to achieve the highest quality while delivering cost efficiencies. 

• Ensure compliance with all corporate policies, including procurement, legal, data privacy, security, and gifts and hospitality. 

Measurement & Continuous Improvement   • Lead post-event evaluation, including executive debriefs, performance reporting, attendee insights, and recommendations for future improvements. 

• Establish and share best practices across the Global Events function to continuously improve planning, delivery, and attendee experience. 

• Champion sustainable event practices by embedding environmental and social responsibility into event planning and execution. 

• Drive continuous improvement through new processes, operating models, and technologies that enhance event effectiveness and scalability. 

Key Working Relationships   • Global Customer Engagements 

• Global and Regional Sales Leadership 

• Regional Marketing 

• Marketing Operations 

• Content & Creative 

• Portfolio & Industry Marketing 

• Brand & Communications 

• Commercial Enablement 

• Partner Marketing 

• LDR Team 

• Procurement, Finance & Legal 

• IT & Security 

• Schneider Electric 

• External agencies, venues, suppliers, and production partners 

Skills & Experience   • 8–10+ years' experience leading large-scale B2B events within a global organisation. 

• Demonstrated success delivering complex customer, partner, and executive events that drive measurable business outcomes. 

• Strong strategic planning and programme management capabilities, with the ability to manage multiple high-profile initiatives simultaneously. 

• Excellent stakeholder management and influencing skills, with experience engaging senior executives across global matrix organisations. 

• Commercially minded, with a strong understanding of demand generation, pipeline development, sales cycles, and event ROI. 

• Proven experience managing significant event budgets and delivering financial accountability. 

• Expertise in vendor, agency, venue, and contract management, including commercial negotiations. 

• Highly organised with exceptional attention to detail, problem-solving ability, and resilience in fast-paced environments. 

• Experience using enterprise event and project management platforms, including Swoogo, Swapcard, Wrike, Salesforce, and Marketo (preferred). 

• Strong leade

Salary insight

The midpoint of this range ($189k) is about 48% above the median disclosed salary for Houston roles listed on ForgeApply ($128k across 153 jobs).

Based on live postings with disclosed pay on ForgeApply; refreshed daily. Not an estimate of this employer's offer.

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