Senior Manager PC1 Marketing, Commercial and Digital Enablement

About this role

Use Your Power for Purpose

Pfizer CentreOne (PC1) is a global contract development and manufacturing organization (CDMO) embedded within Pfizer, generating over $1B in revenue. PC1 leverages Pfizer’s manufacturing, scientific, and technical expertise to support biopharmaceutical partners from late‑stage development through commercialization. This role reports to the Business Enablement Lead and serves as a commercial enablement leader responsible for end‑to‑end ownership of proposals and Statements of Work (SOWs), enterprise Salesforce and Salesforce Marketing Cloud strategy, sprint‑based digital delivery, and AI enablement across commercial operations as well as occasional AI support of the ES community. The role also holds accountability for digital budget planning and management across PC1’s commercial technology portfolio, and serves as Digital Project Lead for cross-functional initiatives, ensuring disciplined delivery, stakeholder alignment, and measurable outcomes. The role will help in setting strategy, defining standards, and driving scalable solutions that enable PC1’s growth. This position acts as an accountable owner for commercial content, systems, and AI‑enabled capabilities that support business development, customer engagement, and operational efficiency globally.

What You Will Achieve   Enterprise Proposal & SOW Strategy • Own the global proposal and SOW operating model for PC1, including standards, templates, governance, and continuous improvement.

• Develop Technology Transfer (TT) and Commercial Statements of Work

• Provide strategic oversight of complex, high‑value proposals, contract extensions, and new customer engagements.

• Establish scalable proposal processes that balance speed, quality, compliance, and customization.

• Drive measurable improvements in proposal cycle time, win quality, and reuse of approved content.

• Collaborate with Marketing to ensure proposal messaging, value propositions, and visual assets are aligned with broader PC1 brand and go‑to‑market strategy .

 Salesforce & Salesforce Marketing Cloud – Enterprise Ownership • Act as enterprise business owner for Salesforce and Salesforce Marketing Cloud for PC1.

• Define the commercial CRM and marketing technology strategy, ensuring alignment with business growth objectives and Pfizer digital standards.

• Own platform governance, including data quality, usage standards, reporting, and commercial analytics.

• Set the roadmap for Salesforce Marketing Cloud capabilities supporting customer engagement, campaign execution, and insight generation.

• Enable alignment between Salesforce, Marketing Cloud campaigns, and proposal activities to support integrated customer journeys and consistent messaging.

• Own and manage the annual digital budget for PC1’s commercial technology portfolio, including Salesforce, Salesforce Marketing Cloud, and associated digital platforms. Develop budget forecasts, track spend against plan, and partner with Finance to ensure accurate accruals, purchase orders, and vendor invoicing. Identify opportunities to optimize spend and reinvest in highest-value capabilities.  

Salesforce Product Ownership & Sprint Leadership • Serve as Product Owner for Salesforce‑related initiatives, with full accountability for backlog prioritization, roadmap definition, and value delivery.

• Translate business strategy into epics, features, and user stories that drive measurable commercial outcomes.

• Lead sprint planning, prioritization, and release readiness in partnership with IT, Digital, and external delivery teams.

• Ensure sprint outputs are aligned to enterprise architecture, security, and compliance requirements.

• Balance near‑term commercial demands with long‑term platform scalability and sustainability.

• Incorporate marketing‑related requirements into sprint planning to support campaign execution, content management, and customer engagement use cases.

• Maintain budget visibility across sprint-related delivery costs, including vendor contracts, IT delivery resources, and third-party tooling. Ensure digital investment decisions are aligned to roadmap priorities and tracked against approved budgets throughout the fiscal year.

AI Enablement & Commercial Innovation • Own the AI enablement strategy for proposals, commercial operations, and business development workflows for PC1.

• Identify and prioritize AI use cases that improve speed, quality, insight generation, and scalability (e.g., proposal drafting, content reuse, decision support).

• Partner with Digital, Legal, Compliance, and IT to ensure responsible, secure, and compliant AI adoption.

• Establish success metrics and governance for AI tools, ensuring sustained value realization.

• Act as the advisor on AI capabilities and limitations to commercial leadership.

• Explore AI‑enabled opportunities to support marketing content development, personalization, and campaign effectiveness, in alignment with enterprise governance.

• Drive AI literacy and adoption initiatives across PC1 and External Supply, collaborating with teams to identify practical applications, accelerate capability building, and realize business value through responsible AI use.

 Digital Budget Ownership & Digital Project Lead • Own the annual digital budget ($500K) for PC1’s commercial technology portfolio, including planning, forecasting, tracking, and variance reporting. Partner with Finance and Digital to align spend to roadmap priorities, manage purchase orders and vendor contracts, and ensure all digital investments remain within approved budgets throughout the fiscal year.

• Serve as Digital Project Lead for key commercial and cross-functional digital initiatives, owning end-to-end project governance including scope, timeline, stakeholder alignment, risk management, and delivery reporting. Coordinate across IT, Digital, Legal, Compliance, and business teams to ensure projects are delivered on time, within budget, and with measurable impa

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