Senior Manager of National Retail Channel Marketing

About this role

Position Summary

This role is not eligible for immigration sponsorship

Samsung Electronics America (SEA) is a leader in mobile technologies, consumer electronics, home appliances, enterprise solutions and networks systems. Across each of these areas, our work drives innovation, economic growth and workforce opportunity in the United States.

For nearly five decades, Samsung has been at the forefront of technological advancements, investing over $100 billion and creating more than 20,000 jobs nationwide. Our mission? To integrate cutting-edge products, services, and AI technology to deliver smarter, sustainable, and more connected experiences that empower people to live better.

As a wholly owned subsidiary of Samsung Electronics Co., Ltd., SEA offers opportunities to work alongside global visionary thinkers and innovators who are passionate about making a difference. Explore the exciting opportunities at Samsung Electronics America and discover how you can make an impact.

To learn more, visit Samsung.com. For the latest news, visit news.samsung.com/us. Role and Responsibilities

Reporting into the Director of National Retail Channel Marketing, the Sr. Manager, Channel Marketing will be responsible for driving marketing efforts for mobile product portfolio in the US working closely with Samsung’s retail partners. Furthermore, the scope focuses on integrated go-to-market planning, market analysis, and best-in-class Samsung Galaxy branded experience within Omni-channel retail settings. This role will provide thought leadership to multiple marketing and cross functional support teams in mobile marketing, corporate marketing, sales, retail partners as well as multiple agencies in the development of demand and traffic generating marketing campaigns, in-store experiences (select partners), promotions, and comprehensive advertising materials & plans, including experiential campaigns. Must develop and deliver executive level recommendations followed by action plans managed to completion.

[Position Objective] • Formulate and manage channel marketing plans and programs, including formulate Go-To-Market strategies for national retailers such as BestBuy, Amazon, Walmart, Costco, etc. across all of Samsung’s Mobile product categories: Phones, Tablets, Watches, PCs, Accessories and Services. • Execute marketing tactics flawlessly during all product lifecycle elements while ensuring brand consistency. • Responsible for actively managing multi-million-dollar digital advertising programs. • Responsible for actively managing several agency partners. • Responsible for the end-to-end online customer experience journey • Manage marketing strategy and spend for retail partners, evaluating campaign effectiveness while driving attainment of various marketing KPIs. • Work with cross functional teams (Project Management, Product Planning, Retail, Finance, Brand Marketing, Agencies etc.) to create, update and drive product launch schedules, marketing and ecommerce placements for all new products ranged at assigned partners. • Establish a comprehensive master launch preparation schedule capturing all key launch milestones and unique requirements for each of the assigned accounts. • Work with various teams to establish creative strategy for your partner and asset (e.g. photography, logos, key visuals, messaging, etc.) delivery schedules that support the needs of each assigned retailer. • Responsible for the strategy for in store customer experience journey (select partners) • Work with various internal teams to conduct data collections, research and insight creation to identify unique selling points for each retailer. • Work back with broader, central channel marketing team on various strategic acquisition and retention driving initiatives such as hyper-local, regional strategies and execution. • Collaborate with Cross-functional teams, agencies and retail partners to drive CDM, media, partnership and experiential programming planning and execution. • Spearhead the foundational elements of the communication strategy from 1) translation of the target consumer into addressable audiences, communities and opportunity segments to 2) Directing the preparation of the messaging strategies and toolkits. • Responsible for communicating the product positioning throughout the team and assisting the organization in developing customer presentations. • Serve as the primary point of contact and day to day liaison for external advertising agencies, managing agency relationship, overseeing media briefs, creative development, timelines, budget accountability to ensure delivery of high-quality campaigns • Present clear and actionable evaluations and recommendations to management and develop a comprehensive channel marketing overview strategy for your account. • Work effectively in a team environment, at times with a limited amount of direction.

Skills and Qualifications

Minimum Qualifications: • Bachelor's Degree with 8+ years of experience in channel marketing, trade marketing, or consumer journey marketing. MBA a plus. • Strong Social and Digital expertise – including mastery and optimization of tactics like PPC, Display Ads • Prior experience working at or directly with an advertising agency with demonstrated ability to effectively manage agency partners, provide clear creative direction, and hold agencies accountable to deliverables, timelines and performance expectations • Strong CDM/CLM/CRM experience • Positive attitude and ability to thrive in a dynamic, ambiguous environment • Partnering with Sales teams to drive sales and market share growth. • Prior experience in marketing in high-tech, telecommunications environments or retail industries preferred • Comfortable working in a dynamic fast-paced industry and matrix organization with multiple constituents • Should have advanced MS Excel and MS PowerPoint knowledge and skills • Strong communication, both written (PPT presentations) and oral skills • The ability to work bot

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