Senior Manager, Global Marketing & C&CL Consumption & Purchase Analytics Intelligence Services

About this role

Job Description Summary:

About The Coca-Cola Company  

The Coca-Cola Company is a global leader in the beverage industry, operating in over 200 countries and combining the power of scale with deep local knowledge to drive sustainable growth. As part of our commitment to innovation and data-driven decision-making, the   Global Digital Network   organization serves as a key growth driver, delivering enterprise-wide digitized solutions.  

This role is part of the   Enterprise Intelligence   team within the Global Digital Network organization. As   Senior Manager, Global Consumption & Purchase Analytics Intelligence , you will play a critical role in creating and delivering analytics solutions that provide actionable insights into consumer behavior, consumption patterns, and purchase decisions. You will work closely with marketing leaders,   Human Insights, Marketing Performance, Categories   and cross-functional   stakeholders   to drive data-informed strategies that enhance brand performance and accelerate growth.  

Key Responsibilities  

Consumption and Purchase Analytics Creation and Delivery  

• Develop and deliver analytics solutions that provide insights into consumer behavior, consumption trends, and purchase patterns across global markets.  

• Create and maintain consumption and purchase performance reports, identifying key trends, insights, and actionable recommendations.  

• Collaborate with   mark eting teams to translate data into meaningful insights that drive brand growth and consumer engagement   across the consumption and purchase consumer journey .  

• Present analytics outcomes and strategic recommendations to stakeholders, ensuring alignment with business goals and category strategies.  

• Partner with the Enterprise Intelligence team to integrate insights into brand strategies and identify opportunities for scaled productization and process improvements.  

Consumer Behavior and Market Insights  

• Analyze consumer behavior and market trends to identify opportunities for growth and innovation.  

• Develop and manage research protocols and data   product measurement systems   to measure and optimize consumption and purchase patterns.  

• Leverage   AI enabled   advanced analytics tools and methodologies to uncover actionable insights that inform marketing and category strategies.  

Support Purchase and Consumption Optimization  

• Embed consumer and market trends, competitive analysis, and purchase insights into analytics deliverables.  

• Collaborate with marketing teams to identify opportunities for innovation and align analytics outcomes with consumption and purchase strategies.  

• Support the development and execution of initiatives to optimize consumer engagement and drive purchase behavior.  

• Develop and manage reporting systems and dashboards to diagnose performance and identify opportunities for optimization.  

• Leverage automation, AI,   agentic,   and advanced analytics tools to radically upscale the   consumption and purchase intelligence insights.  

Cross-Functional Collaboration  

• Work closely with Human Insights,   Marketing Performance, Commercial, RGM and   Global Category teams across Global and OU network   to align consumption and purchase analytic   insights   with business objectives.  

• Contribute to the development of consumption and purchase enterprise intelligence protocols and knowledge sharing within intelligence community and cross-network for greater data fluency and intelligence utilization.  

• Actively participate in the consumption and purchase intelligence community of practice, sharing insights and best practices to foster engagement and growth.  

Qualifications & Requirements  

Functional Skills  

• Analytics Expertise:  Proven ability to create and deliver advanced analytics solutions that drive business outcomes.  

• Data Storytelling:  Ability to simplify complex data into actionable insights for diverse audiences.  

• Advanced Analytics:  Proficiency in AI, automation, and advanced analytics tools to enhance consumption and purchase intelligence systems.  

• Consumer Behavior Analysis:  Experience in analyzing consumer behavior, market trends, and purchase patterns to inform business strategies.  

• Research and Data Management:  Experience in managing research projects, data sources, and reporting systems to drive actionable insights.  

• Cross-Functional Collaboration:  Strong ability to work with cross-functional teams across marketing, media, consumer research, and analytics disciplines.  

• Quantitative Skills:  Ability to analyze data to identify patterns, opportunities, and gaps, integrating insights across disparate data sources.  

Experience  

• Minimum of   5+   years of work experience in marketing, consumer research, analytics, or related disciplines.  

• Prior experience in two or more of the following areas:  

• Managing/fielding consumer research  

• Data management  

• Analytics and reporting for driving business decisions  

• Consumer behavior analysis  

• Brand/product management  

• Experience using   AI enabled   data reporting/visualization   tools.  

• Experience in a global role is preferred but not required.  

Education  

• Bachelor’s degree required; MBA or advanced degree preferred.  

What We Can Do for You  

• Iconic Brands:  Work with globally recognized brands like Coca-Cola, Sprite, and Fanta.  

• Diverse Customers:  Collaborate with a wide range of customers, from retail to entertainment.  

• Growth Culture:  Be part of an inclusive culture that values curiosity, empowerment, and continuous learning.  

Our Purpose and Growth Culture  

We are committed to refreshing the world and making a difference. Our inclusive culture is built on curiosity, empowerment, agility, and collaboration. These values have driven our success for over 130 years. Learn more about our purpose and vision   here .  

Equal Opportunity Employer  

The Coca-Co

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