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Senior Director, Global Category & Innovation Analytics Intelligence

The Coca-Cola Company

Atlanta, GA | Mexico City, USonsite

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About this role

Job Description Summary:

About The Coca-Cola Company   The Coca-Cola Company is a global leader in the beverage industry,   operating   in over 200 countries and combining the power of scale with deep local knowledge to drive sustainable growth. As part of our commitment to innovation and data-driven decision-making, the   Global Digital Network   organization serves as a key growth driver, delivering enterprise-wide digitized solutions.  

This role is part of the   Enterprise Intelligence team   within the Global Digital Network organization. As   Senior Director, Global Category & Innovation Analytics Intelligence , you will lead a team of analytics experts to deliver actionable intelligence and insights that drive the success of our global category   and innovation   strategies, annual business plans, and long-term roadmaps. You will play a pivotal role in integrating analytics solutions into category planning and innovation   plans , fostering collaboration across teams, and championing a culture of data-driven   advanced analytic   decision-making.  

Key Responsibilities  

Strategic Leadership  

• Develop and execute a compelling vision for category analytics and innovation intelligence, ensuring alignment with organizational goals.  

• Inspire and coach a high-performing global team to unlock their full potential, drive innovation, and foster a culture of excellence and collaboration.  

• Lead cross-functional   work   to align analytics insights with marketing,   innovation,   commercial, and   strategy teams.  

Analytics and Insights Delivery  

• Spearhead intelligence delivery for categories, including monthly business reviews, quarterly performance deep-dives, annual business planning, and multi-year roadmaps.  

• Lead a team of analytics experts to update category performance reports,   identify   trends, and generate actionable insights.  

• Present performance data and strategic recommendations to category network stakeholders.  

• Collaborate with the Enterprise Intelligence team to integrate insights into brand strategy and   identify   opportunities for scaled productization and process improvements.  

Innovation Integration  

• Embed innovation trends, consumer insights, and competitive analysis into category intelligence deliverables.  

• Design and implement strategies to incorporate innovative marketing ideas into category support services.  

• Manage a pipeline of innovative marketing initiatives, ensuring alignment with category goals and   timely   execution.  

Change Management  

• Develop and execute strategies to drive adoption of analytics tools and technologies across category planning and execution processes.  

• Advocate for data-driven decision-making by   showcasing   successful case studies and analytics-derived insights.  

• Lead change management initiatives to promote analytics adoption and improve processes.  

Community Building  

• Create and foster a global community of practice for category analytics leads, promoting collaboration and knowledge sharing.  

• Develop Ways-of-Working materials and mentor community advocates to drive engagement and growth.  

• Track engagement metrics and provide recommendations for improving community interactions and satisfaction.  

Qualifications & Requirements  

Functional Skills  

• Leadership and Team Management:  Proven ability to lead and inspire diverse, global teams,   fostering   collaboration and high performance.  

• Data Storytelling:   Expertise   in simplifying complex data into actionable insights for diverse audiences, including senior leadership.  

• Advanced Analytics:   Proficiency   in AI,   agentic,   and advanced analytics tools   

• Strategic Planning:  Experience translating multi-year strategic plans into actionable and measurable deliverables.  

• Category Analytics:  Ability to analyze large datasets,   identify   trends, and translate raw data into meaningful insights for category growth.  

• Change Management:  Proven   track record   of leading large-scale change initiatives and driving adoption of new tools and processes.  

• Financial Acumen:  Strong understanding of financial metrics and P&L statements to assess category and innovation performance.  

• Collaboration:  Ability to work effectively with cross-functional teams across   functions and geographies.   

Experience  

• 15+ years of FMCG analytics   expertise , with experience in global or regional roles.  

• Proven ability to   influence   work across teams and geographies in complex, matrixed organizations.  

• Experience in both strategic and operational roles with a focus on delivering measurable outcomes.  

• Adept team leadership experience, including mentoring and developing analytics professionals.  

Education  

• Bachelor’s degree   required ;   Master’s   degree preferred.  

What We Can Do for You  

• Iconic Brands:  Work with globally recognized brands like Coca-Cola, Sprite, and Fanta.  

• Diverse Customers:  Collaborate with a wide range of customers, from retail to entertainment.  

• Growth Culture:  Be part of an inclusive culture that values curiosity, empowerment, and continuous learning.  

Our Purpose and Growth Culture  

We are committed to refreshing the world and making a difference. Our inclusive culture is built on curiosity, empowerment, agility, and collaboration. These values have driven our success for over 130 years. Learn more about our purpose and vision   here .  

Equal Opportunity Employer  

The Coca-Cola Company is an Equal Opportunity Employer. We do not discriminate based on race, color, gender, age, religion, sexual orientation, disability, or any other protected class. We   comply with   all applicable privacy laws when collecting personal information during the hiring process.  

The Coca-Cola Company will not offer sponsorship for employment status (including, but not limited to, H1-B visa status and other employment-base

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