Senior Manager, Consumer Product Manager

About this role

Job Description Summary:

Senior Manager, Consumer Product Manager  

The   Coca ‑ Cola   Company is evolving into a more   digital ‑ first ,   data ‑ driven   enterprise to fuel sustainable growth, increase speed to market, and unlock new sources of value. Rapid advances in technology, data, and AI create a unique opportunity to accelerate the KO system’s next chapter of growth by reimagining our core competitive advantages. Building on   a strong foundation   of modernized infrastructure, global digital experiences, early data capabilities, and proven use cases, we are now shifting from early wins to scaled,   end ‑ to ‑ end   impact on growth, productivity, and efficiency.  

This next phase moves us from an analog world to a fully digitized one, powered by a digital growth engine that embeds data, technology, and AI into our most critical business domains. Success will   require   more than technology implementation, it demands a strategic transformation of core capabilities, a   domain ‑ based ,   product ‑ centric   operating model, and a cultural shift toward experimentation, data and technology fluency, and seamless partnership between business and digital teams.  

Role Overview  

The Senior Manager, Consumer Product Manager plays a key role in advancing   Coca ‑ Cola’s   digital transformation by designing, delivering, and   optimizing   consumer ‑ facing   digital products that drive engagement, loyalty, and growth. This role   is responsible for   managing the lifecycle of digital products that enable seamless, personalized, and   data ‑ driven   consumer experiences across channels and markets.  

Operating within a   product ‑ centric   digital model, this role partners with   cross ‑ functional   teams including marketing, consumer experience, data, and technology to translate business needs and consumer insights into scalable digital solutions. The Senior Manager ensures that digital products are aligned with enterprise strategy and are continuously improved based on performance data, user feedback, and evolving market needs.  

This role requires a strong balance of strategic thinking, product management   expertise , and executional rigor. The position directly contributes to   Coca ‑ Cola’s   digital growth engine by ensuring digital products deliver measurable business outcomes and enhance consumer connections at scale.  

What You will do for us  

• Define and execute product strategies for   consumer ‑ facing   digital products aligned to enterprise digital transformation priorities  

• Manage   end ‑ to ‑ end   product   lifecycle, including discovery, design, development, launch, and continuous optimization  

• Partner with   cross ‑ functional   stakeholders to translate consumer insights and business requirements into product features and roadmaps  

• Embed data, analytics, and artificial intelligence into product design to enable personalization, optimization, and performance tracking  

• Drive adoption of a   product ‑ centric   operating model, ensuring iterative delivery and continuous value creation  

• Establish and   monitor   product performance metrics to measure impact on engagement, growth, and operational efficiency  

• Collaborate with engineering and digital teams to ensure scalable, secure, and   high ‑ performing   product solutions  

• Prioritize product backlog based on business value, user needs, and enterprise strategy alignment  

• Enable seamless integration of digital products across platforms and touchpoints to deliver cohesive consumer journeys  

• Lead experimentation and   test ‑ and ‑ learn   initiatives to continuously improve product performance and user experience  

• Drive stakeholder alignment and effective communication across business, product, and technology teams  

• Stay current on emerging technologies and consumer trends to   identify   innovation opportunities  

Requirements and Qualifications  

• Bachelor’s degree in Business , Marketing, Computer Science, or a related field  

• 6+ years of experience in product management, digital product development, or related roles in a digital environment  

• Proven experience managing   consumer ‑ facing   digital products and delivering measurable business outcomes  

• Strong understanding of product lifecycle management and agile or   product ‑ centric   delivery methodologies  

• Experience   leveraging   data, analytics, and artificial intelligence to inform product decisions and enhance user experiences  

• Familiarity with digital platforms, customer data systems, and integration of   front ‑ end   and   back ‑ end   technologies  

• Demonstrated ability to translate complex business requirements into scalable digital solutions  

• Strong stakeholder management and collaboration skills in a matrixed organization  

• Experience prioritizing and managing product backlogs based on   data ‑ driven   insights  

• Excellent communication and storytelling skills to influence and align diverse stakeholders  

• Continuous learning mindset with an interest in digital innovation and emerging technology trends  

The Coca-Cola Company will not offer sponsorship for employment status (including, but not limited to, H1-B visa status and other employment-based nonimmigrant visas) for this position. Accordingly, all applicants must be currently authorized to work in the United States on a full-time basis and must not require The Coca-Cola Company's sponsorship to continue to work legally in the United States. Skills: Agile Methodology, Business Requirements, Collaborative Leadership, Communication, Computer Programming, Configuring (Inactive), Data Analysis, Financial Processing, Information Systems, Microsoft Office, Query Language, Software Development, Structured Query Language (SQL), Systems Analysis, Systems Development Lifecycle (SDLC), Troubleshooting, Waterfall Model, Workflow Management Pay Range: United States of America: 152,000 USD - 178,300 USD Ba

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