Senior Field Marketing Manager, East Coast, US

About this role

Our Mission & Values: At Drata, we help companies earn and keep the trust of their users, customers, partners, and prospects. We’re the proof layer that shows great companies deserve the trust they aim to build.

We live our values every day. Built on Trust means consistency is everything. Act with Integrity by always doing the right thing. Being Customer-Obsessed keeps the people we serve at the center of our work. Competitive Fire drives us to push ourselves harder than anyone else. Diversity brings unique perspectives that lead to better solutions. Automation First ensures we save time and money by making efficiency a priority.

Our Culture & Work Style 🚀

At Drata, we’re not just building software - we’re building a mindset. Everything we do springs from:

- Be a Driver (Owner‑Operator Mentality): Own your work. Improve relentlessly. Deliver results.

- Move at Drata Speed (Precision & Velocity): Fast decisions. Quick learning. Immediate impact.

- Stay Mission-Driven (Customer‑Obsessed): Challenge assumptions. Deliver value. Stay hungry.

If you thrive when you’re empowered, energized, and working with smart, mission-driven people, you’ll feel at home here.

Why Join The Drata Team?

The best way to understand the Driver’s Mindset is to see it in action. We’re an award-winning, mission-driven team of 600+ people worldwide, united by a culture that values trust, speed, and continuous growth.

- See the Speed: https://www.youtube.com/watch?v=QidTdkGwKMY Watch our CEO, Adam Markowitz, discuss the hyper-growth journey, from $0 to $100M ARR in just four years

- Hear the Voice of the Team https://drata.com/about/life-at-drata: Explore our "Life at Drata" page for employee testimonials on our collaborative and the growth opportunities available.

- Experience the Impact https://www.greatplacetowork.com/certified-company/7044563: See why we are consistently recognized on Fortune's Best Workplaces lists.

- Connect with Us on Socials: LinkedIn https://www.linkedin.com/company/drata/posts/?feedView=all - follow us for company updates, employee stories, and career news.

Job Summary:

Drata is looking for a Senior Field Marketing Manager to build and execute regional field marketing programs that drive pipeline and revenue impact across our Commercial and Enterprise business.

This role is suited for a results-oriented, savvy field marketer who understands how to build programs that contribute to pipeline growth and measurable business impact. The right candidate brings strong commercial judgment, creative ideas, and the ability to turn strategy into high-impact programs that perform. They know how to build trust across sales, vendors, and partners, tailor experiences for executive and practitioner audiences, and see programs through from idea to follow-up with a clear focus on results.

What You’ll Do:

- Own field marketing strategy and execution for a defined AMER region, setting market priorities, regional coverage, and program mix across the U.S.

- Translate strategy into a regional field marketing plan that supports Commercial and Enterprise growth in priority markets.

- Develop and manage programs across trade shows, vendor-led executive programs, Drata-led account-focused events, hospitality events with partners, and partner-supported sponsorship opportunities.

- Design programs for executive and practitioner audiences, adapting format, messaging, and experience by segment, persona, and market.

- Pilot differentiated event ideas and determine what to refine, repeat, scale, or stop.

- Build strong relationships across SDRs, AEs, sales leaders, vendors, and partners to drive alignment and program success.

- Own end-to-end execution, including planning, promotion, logistics, follow-up, and post-program optimization.

- Measure performance through meetings, engagement, pipeline contribution, and overall program effectiveness.

- Bring clear recommendations to leadership on where to invest, what to test, and how to improve regional field performance over time.

What You’ll Bring:

- 7+ years of experience in B2B field marketing, regional marketing, event marketing, or integrated marketing.

- A track record of leading in-person and virtual programs that drive pipeline and revenue growth.

- Experience building programs for executive and practitioner audiences.

- Strong relationship-building skills and the ability to earn trust quickly across sales, marketing, vendors, and external partners.

- Sound judgment on program mix, audience strategy, and where to invest time and budget for the greatest impact.

- A creative mindset paired with strong execution, follow-through, and measurable results.

- Comfort operating in a fast-paced environment where some processes are still being built or refined.

- This role requires travel across the assigned region based on event cadence and business needs.

- Excellent communication, organization, and project management skills.

- Experience in B2B SaaS, cybersecurity, compliance, or a related technology space is preferred.

- Willingness to travel 25–35% for Drata and partner events, conferences, team offsites, and other in-person company engagements.

How we support you: At Drata, our people are our strongest advantage—and we prove it with support that exceeds industry standards. Our total rewards package is designed to power your well-being, accelerate your growth, and keep your work-life balance thriving.

Explore how we invest in your Life at Drata https://drata.com/about/life-at-drata?utm_source=chatgpt.com.

- Shared Success: We provide stock equity to ensure that as the company grows, you share directly in that success. Equity gives every employee a sense of ownership and the opportunity to celebrate our wins together—because your contributions don’t just support our progress; they help drive our collective success.

- Health & Wellness: Up to 100% employer-paid premiums for medical, dental, and vision

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