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Senior Director, Software Engineering

The Coca-Cola Company

Atlanta, GA, USonsite

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About this role

Job Description Summary:

Being at the forefront of innovation is exciting ,   and leading transformation in a large global organization is a role that many people aspire to. If this is you, we have a transformational role in our newly developed platform services organization.   We’re   looking for a transformational leader in our technology services hub focused on marketing technologies.   

The Senior Director, Software Engineering, is the senior technology leader accountable for   end-to-end   product development across the entire global   MarTech , AdTech, Customer, and   Commercial    portfolio .   This leader owns engineering strategy and execution for all products and platforms in the portfolio, supporting customer experience, service experience   across all regions (North America, LATAM, EMEA, APAC).  

This is a foundational leadership role with the mandate, resources ,   and executive support to build and run a modern, durable product engineering   organization   on a global   scale. The leader directs a   scaled engineering organization of 250+ associates and contractors   operating   within a modern Product Operating Model   and is accountable for the resilience, scalability, and performance of platforms that directly   impact   consumer engagement, commercial performance, and data-driven decision-making   worldwide.  

This role requires a combination of deep technical   authority and   product orientation. The ideal leader   i s   someone with strong engineering foundations who can move seamlessly from executive strategy conversations to architecture reviews and who will get hands-on and into   technology   when it matters.   Above all, this   is a   steady, calm voice that   leads to   a large, globally distributed team through complexity and change.  

A defining priority of this role is to lead the organization in   leveraging   Generative AI capabilities   across the full software development lifecycle and product portfolio, advancing the team from AI-assisted workflows toward AI-enabled delivery and decisioning at scale, responsibly and with measurable business value.  

This leader oversees end-to-end product development for a cluster of products within the   MarTech , AdTech, Customer, and Commercial portfolio.

Our   S enior   Directors, Directors,   and   Managers across the product engineering teams   report   to   this role. This role reports to the Vice President, Platform & Product Engineering, and partners closely with the Senior Directors across Platform, Operations, and Architecture.  

What   You’ll   Do for Us:    

Engineering Leadership & Organizational Excellence  

Lead and develop a high-performing, globally distributed engineering organization under the Product Operating Model, with clear accountability for product and platform outcomes across all   MarTech   and AdTech products.  

Build empowered teams that own business problems end to end, from discovery through delivery, operation ,   and continuous improvement.  

Recruit, develop, and   retain   top engineering talent and leaders, creating a culture of technical excellence, craftsmanship, accountability, and continuous learning.  

Establish engineering standards, operating rhythms, and accountability frameworks aligned to business outcomes rather than project completion.  

Product Development Ownership Across the Global Portfolio  

Own end-to-end development for the entire   MarTech   and AdTech product portfolio globally,   ensuring   every product is delivered with quality, reliability, and speed.  

Partner closely with Product Management and Product Design in a durable one-team model to solve meaningful business problems.  

Drive accountability for measurable outcomes, including business impact, system reliability, performance, scalability, and consumer experience.  

Technical Strategy & Architecture Leadership  

Define and evolve the technical strategy, architecture , and engineering practices required for scalable, resilient, and secure product platforms at a   global scale.  

Provide technical oversight for critical systems and platform investments, staying close enough to the technology to lead by substance.  

Balance build vs.   buy   trade-offs with rigor and a long-term   view,   ensuring systems are built for durability, operability ,   and speed.  

Ensure systems are designed for scale, resiliency ,   and long-term sustainability, balancing delivery speed with technical excellence.  

Generative AI Leadership & Enablement  

Champion the adoption of   Generative AI and agentic capabilities   across the full SDLC and product portfolio, positioning AI as a core driver of developer velocity, decision   quality   and operational efficiency.  

Drive   team   readiness for AI-augmented work, including workforce and process redesign and change enablement, equipping teams to   operate   effectively in an AI-enabled environment.  

Executive Engagement & Strategic Influence  

Serve as a trusted technical advisor to senior business and technology leaders, translating complex technical concepts into clear business implications.  

Communicate engineering strategy, risks, tradeoffs ,   and investment needs to executive stakeholders with clarity and credibility.  

Influence enterprise technology direction, ensuring alignment across product engineering, enterprise architecture ,   and business strategy, and   participate   in executive planning cycles.  

Qualifications & Requirements    

Leadership & Product Model Experience  

1 5 + years of progressive engineering experience, including senior leadership roles and meaningful hands-on time building scalable solutions; ideally began as a developer and grew into a technology thought leader.  

5 + years leading engineering organizations within a Product Operating Model or equivalent modern product-centric environment.  

5+ years leading engineering through organizational transformation and modernization at scale.  

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