Senior Director, Marketing Finance

About this role

The Finance team’s goal is to be a trusted and collaborative partner to all the businesses and functional teams that we work with, bringing business acumen, financial expertise and insights to aid decision-making and deliver value to our stakeholders. We strive to generate value through providing specialist advice and making recommendations to optimize decision making, delivering transparent processes and implementing governance and controls to mitigate risk.     We are building a new Marketing Finance capability to support the next phase of our growth strategy.  

The Senior Director, Marketing Finance will serve as the senior Finance partner to our Marketing organization, helping shape how we invest across consumer, provider and digital marketing and bringing rigorous financial thinking to marketing strategy,   measurement   and resource allocation.  

This is   not a traditional cost-management FP&A role . We are looking for a leader with deep Marketing Finance   expertise   who understands how marketing creates value and can work alongside Marketing leaders at the level of individual channels, campaigns, customer   journeys   and investment decisions.  

The successful candidate will build this capability from the ground up and   establish   what world-class Marketing Finance looks like for the company.  

What You Will Do  

Partner on Marketing Strategy  

• Serve as a strategic financial partner to the CMO and senior Marketing leadership.  

• Translate marketing strategy into investment choices, financial   outcomes   and measurable business   objectives .  

• Provide an independent, analytically rigorous perspective on where marketing dollars can create the greatest enterprise value.  

• Help leadership make trade-offs across consumer, provider, digital, brand and other marketing investments.  

Drive Marketing Investment Effectiveness  

• Develop frameworks to evaluate marketing ROI,   incrementality,   and effectiveness.  

• Connect marketing investments to customer and provider behavior, funnel performance,   revenue   and long-term value creation.  

• Partner with Marketing and analytics teams to improve measurement,   attribution   and performance transparency.  

• Evaluate channel and campaign economics and   identify   opportunities to scale,   optimize   or redirect investment.  

• Build financial frameworks that enable disciplined test-and-learn approaches to marketing investment.  

Build the Marketing Finance Capability  

• Design and build the company's Marketing Finance team and operating model.  

• Establish consistent processes for   marketing   investment planning,   forecasting   and performance management.  

• Create the KPIs,   analytics   and decision frameworks   required   to support Marketing leadership.  

• Build a regular Marketing investment and performance review that focuses on outcomes and   return , not simply   spend   versus budget.  

• Bring external best practices and help raise the organization's overall capability in marketing investment management.  

Connect Marketing to Enterprise Planning  

• Integrate marketing strategy and performance into the company's annual planning,   forecasting   and long-range planning processes.  

• Develop scenarios that quantify the potential   financial impact   of incremental marketing investment.  

• Partner across Finance, Commercial, Strategy,   Analytics   and other functions to connect marketing   activity   to broader business performance.  

• Communicate insights and recommendations clearly to executive leadership.  

What We Are Looking For  

• 12+ years of significant progressive finance experience, including 5-7 years of deep expertise in Marketing Finance.

• Demonstrated experience partnering directly with a CMO or senior Marketing leadership team.  

• Strong experience supporting sophisticated consumer and/or digital marketing organizations.  

• Deep understanding of marketing ROI, channel economics, customer acquisition, funnel conversion, attribution, incrementality and investment optimization.  

• Experience evaluating and reallocating significant marketing investment portfolios.  

• Ability to move comfortably between strategy and detailed marketing tactics.  

• Demonstrated success building teams,   processes   or capabilities in an evolving environment.  

• Strong commercial judgment and ability to influence senior executives.  

• Ability to translate complex analytics into clear business decisions.  

Preferred Background  

• Experience within consumer, digital, e-commerce, technology,   subscription   or other analytically sophisticated marketing environments is highly desirable.  

• Healthcare or med-tech experience is a   plus, but   not   required . We place greater value on deep Marketing Finance   expertise   and experience working with sophisticated marketing organizations.  

What Success Looks Like  

Within the first year, this leader will have created a Marketing Finance capability that gives Marketing and executive leadership a materially better understanding of:  

• Where our marketing dollars are being invested.  

• What business outcomes those investments are   generating.  

• Which activities should receive more or less   investment.  

• How marketing investment translates into growth and long-term enterprise value.  

The   objective   is not simply better control of marketing spend. It is   better   marketing   investment decisions and higher returns on those investments.  

Why Join Resmed At Resmed, our mission is to help people breathe better and live healthier, longer lives. This role offers the opportunity to build a critical capability from the ground up while partnering closely with leaders who shape how the company grows. You will help create greater visibility into marketing investment effectiveness, influence strategic decisions, and establish the frameworks that connect investment choices to business outcomes and long-term enterpri

Similar jobs

• Senior Director, Marketing — Fuel Cycle · Los Angeles Office
• Senior Director, Marketing — Studsinc · New York, NY
• Senior Director, Marketing — Centene · Remote
• Senior Director, Finance — Applied Materials · Santa Clara, CA
• Senior Director, Finance — Copeland · Sidney, OH
• Senior Director, Finance — Acquisition · Remote
• Senior Director of Marketing — Vacasa · Remote
• Senior Director, Marketing Operations — Delinea · Remote