Senior Director, Global Connected Media Strategy

About this role

Job Description Summary:

At The Coca-Cola Company, we believe that growth is powered by connection—and today, media is one of the most important engines of that connection. As consumers navigate an increasingly fragmented and technology-driven world, our challenge is clear: evolve beyond traditional practices and redefine how brands engage within an AI-powered, commerce-led ecosystem.  

As Senior Director, Global Connected Media Strategy, you will be the architect of media strategies that position our brands at the forefront of cultural and technological relevance. This role is not about incremental change—it is about shaping what media looks like for the decade ahead. By harnessing data, consumer intelligence, and emerging technologies such as AI, agentic workflows, and generative systems, you will craft global frameworks that connect people to our brands in powerful, measurable ways.  

This is a role for a growth-minded, future-focused leader who thrives on complexity, innovation, and impact. If you can imagine a world where media serves as a seamless link among content, commerce, and culture—and if   you’re   ready to turn that vision into scalable reality—this is the opportunity to make it happen.  

The successful candidate will future proof our brand communication strategies through Owned, Earned, Shared, Paid media, ensuring continued relevance in a rapidly evolving consumer and technology landscape. By challenging the status quo and evolving beyond existing media   practices, this leader will lead and harness media as a growth driver enabled by agentic solutions, data, culture, commerce, and innovation to create globally scalable media frameworks. The role will strengthen how brands connect with consumers today while building the media capabilities required for the decade ahead.   The candidate to this role is a curious and future-focused change leader   responsible for redefining how media drives growth in an increasingly AI-powered, creator lead and commerce connected ecosystem.  

What   You’ll   Do for Us:      

1. Shape the   f uture of   Connected   Media   Model Strategy   as   an   engine of brand / company   growth  

Support the development of   the global media vision to strengthen brand relevance and ensure brands   remain   contemporary and culturally connected in a rapidly changing consumer, technology, and   A gentic    era . Challenge   established   thinking and   identify   new opportunities   supporting   consumer   exposure,   engagement   and transaction .   Work with Global Category Presidents to   translate business priorities into scalable growth systems that seamlessly integrate media, creators, retail media, commerce, technology, and consumer experiences to deliver measurable business outcomes  

2. Lead Media Innovation & Emerging Capabilities  

Champion the adoption of AI, agentic solutions, creator ecosystems, commerce-enabled media, and emerging technologies to redefine how consumers connect with brands. Drive experimentation and innovation that stretches beyond traditional media practices and organizational comfort zones.   Transform audience   intelligence,   behavioural   insights   and cultural understanding into actionable grow opportunities  

3.   S upport   the Agency Ecosystem  

Partner with media,   creative,   digital, influencer, commerce, and technology   partners   to co-create   audience base, data driven,   integrated, future-ready   connected communication   strategic ecosystems ,   ensure   all partners work toward a cohesive strategic vision that strengthens consumer connections and delivers   short and long term   business   impact pushi n g   the use of analytics, attribution, MMM, UMM, predictive   modeling   and machine-assisted decision systems   to support   it.  

4. Enable Global Scale & Market Adoption  

Translate global media strategies into clear frameworks, playbooks, and capabilities that can be effectively cascaded across Operating Units. Ensure a balance between global consistency and local relevance, embedding   and scaling   best practices across the organization.  

Ideal Candidate Profile  

The successful candidate is:  

Consumer Obsessed  

• Starts with people,   behavio u rs   and culture.  

• Understands how evolving consumer needs create growth opportunities.  

• It’s   curious about the “what’s next”  

Data Driven  

• Makes decisions through   data driven   insights,   evidence ,   experimentation   and measurable outcomes.  

• Combines strategic judgment with analytical rigor.  

AI & Technology Native  

• Deep curiosity and understanding of AI, LLMs, agentic systems and emerging technologies.  

• Continuously learns,   tests   and applies new capabilities to create business value.  

Growth Oriented  

• Connects media, consumer insights,   technology   and commercial outcomes.  

• Focuses relentlessly on creating measurable growth.  

Change Leader  

• Acts as a catalyst for transformation rather than simply adapting to it.  

• Challenges conventional thinking and drives continuous improvement.  

• Support in building the media capabilities of the future  

Agile & Collaborative  

• Thrives in fast-moving environments.  

• Comfortable working across complex global and cross-functional stakeholder groups.  

Influential Communicator  

• Able to inspire action and gain commitment from senior leaders.  

• Simplifies complexity and creates clear strategic direction.  

Required Expertise  

Mastery  

• Experience in digital-first, growth-oriented businesses, driving revenue through influencer marketing and commerce solutions. Backgrounds   in   entrepreneurial companies are preferred  

• Audience-First Planning /Consumer data strategy  

• Influencer and creator ecosystem  

• Retail Media and commerce/social commerce ecosystem  

• Data-Driven Marketing   and consumer intelligence  

• AI and Marketing Applications  

• Agentic Workflows & Intelligent Automation  

• Large La

Similar jobs

• Sr Director, Global Media Investment Strategy — Sharkninjaoperatingllc · United States
• Senior Director, Integrated Media — Unlockhealth · Chicago, Illinois, United States; Nashville, Tennessee, United States; Remote
• Senior Manager, Media Strategy — Iheartmedia · Los Angeles, CA: 6100 Center Drive West, Suite 800, 90045
• Senior Director, Digital Strategy - Digital & Insights — Fticonsulting (FTIConsultingCareers) · Remote
• Sr. Director, Global Integrated Marketing & Communications — Life Fitness / Hammer Strength · Rosemont, IL
• Senior Manager, Digital Content Strategy — Danaher · Marlborough, Massachusetts, United States
• Senior Director, Integrated Strategy & Storytelling — Tinuiti · Remote
• Senior Director, Global Marketing — Duettoresearch · Spain ; United Kingdom; United States