Senior Director, Enterprise Strategy & Integrated GTM

About this role

The Opportunity

Adobe is seeking a Senior Director, Enterprise Strategy & Integrated GTM to define how we go to market across the global Adobe Enterprise business. This leader will ensure our sales organization runs a focused, aligned set of motions that deliver against our customer’s key business issues and Adobe’s strategic and financial objectives.

This leader will set the enterprise GTM motions strategy – Develop and articulate the strategic direction and vision for the motions we run in the market, and which we prioritize.

Drive an integrated GTM across Adobe Enterprise – Align Product, Product Marketing, Sales, Partners, Customer Success, and regions to a single set of enterprise priorities and motions.

What You'll Do

Enterprise GTM Motions Strategy • Develop and articulate the strategic direction and vision for Adobe’s enterprise GTM motions. Additionally ensuring they are aligned with company goals and the needs of our Enterprise customers. • Drive innovation for our Customers and growth opportunities by exploring new ideas, technologies (including AI) and processes to improve our products, services, and commercial execution. • Define and maintain a global portfolio of standardized motions (e.g., content supply chain, personalization at scale, AI-assisted creativity), in close partnership with Product Marketing and Customer Insights to ensure they solve real customer problems. • Collaborate with cross-functional teams to design and implement strategic GTM initiatives and action plans tied to clear Key Performance Indicators (pipeline impact, win rates, product attach, AI adoption, etc.). • Monitor and assess the effectiveness of motions and critical initiatives, using data, field feedback, and industry trends to refine, scale, or sunset motions as needed.

Integrated GTM & Strategic Initiatives • Lead integrated GTM planning across the Adobe Enterprise business, determining which motions we prioritize globally and ensuring alignment across Product, Product Marketing, Sales, Partners, Customer Success, and Enablement. • Develop and lead the implementation of cross-functional critical initiatives that support these motions and drive growth, adoption, and customer value across Enterprise accounts. • Collaborate with regional and ecosystem leaders (SIs, agencies, ISVs, cloud partners) to adapt motions where needed, ensure consistent execution, and identify new opportunities for growth and improvement.

Executive Leadership & Change Management • Serve as a trusted advisor to the CRO and executive leadership on enterprise GTM strategy, motions, and market shifts impacting Adobe’s Enterprise business. • Build and lead a high-performing team of strategists and program leaders responsible for designing, piloting, and scaling enterprise motions and pivotal initiatives. • Champion cross-functional alignment and a test-and-learn attitude, ensuring that insights from customers, the field, and partners continually improve our GTM approach.

What you’ll need to succeed • 12–15+ years of experience in enterprise software / SaaS, with significant time in GTM, sales strategy, product marketing, or corporate strategy. • Proven track record designing and scaling GTM motions or initiatives that drive measurable revenue and adoption impact. • Deep familiarity with enterprise buying centers (e.g., Marketing, Digital, IT, C-suite) and how they adopt AI, data, and experience platforms. • Demonstrated success leading cross-functional programs and influencing senior collaborators across Product, Product Marketing, Sales, Partners, and regions. • Strong analytical and strategic skills, with the ability to connect market and customer insights to clear GTM decisions and action plans. • Exceptional communication and storytelling skills, especially in framing customer problems and articulating Adobe’s enterprise value proposition.

At Adobe, we believe in creating a company culture where all employees are empowered to make an impact. Learn more about Adobe life, including our  values and culture ,  focus on people, purpose and community ,  Adobe For All , comprehensive  benefits programs , the  stories we tell , the  customers  we serve, and how you can help us  change the world through personalized digital experience . 

Adobe is proud to be an  Equal Employment Opportunity  employer. We do not discriminate based on gender, race or color, ethnicity or national origin, age, disability, religion, sexual orientation, gender identity or expression, veteran status, or any other applicable characteristics protected by law.  Learn more.  Adobe aims to make  Adobe.com  accessible to any and all users. If you have a disability or special need that requires accommodation to navigate our website or complete the application process, email  accommodations@adobe.com  or call (408) 536-3015.

About Adobe Adobe empowers everyone to create through innovative platforms and tools that unleash creativity, productivity and personalized customer experiences. Adobe’s industry-leading offerings including Adobe Acrobat Studio, Adobe Express, Adobe Firefly, Creative Cloud, Adobe Experience Platform, Adobe Experience Manager, and GenStudio enable people and businesses to turn ideas into impact, powered by AI and driven by human ingenuity.

Our 30,000+ employees worldwide are creating the future and raising the bar as we drive the next decade of growth. We’re on a mission to hire the very best and believe in creating a company culture where all employees are empowered to make an impact. At Adobe, we believe that great ideas can come from anywhere in the organization. The next big idea could be yours. 

Let’s Adobe together At Adobe, we believe in creating a company culture where all employees are empowered to make an impact. Learn more about Adobe life, including our values and culture , focus on people, purpose and community , Adobe for All , comprehensive benefits programs , the stories we tell , the customers we serve, and how yo

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