Senior Director, Consumer Insights Products

About this role

Dynata is seeking a Senior Director   of   Consumer Intelligence Products to lead the strategy, development, and commercialization of a portfolio of Consumer Intelligence products built   on   Dynata's   industry-leading   first-party data assets.   This leader will define and execute Dynata's Consumer Insights product vision, transforming proprietary panel, survey, profile, and behavioral data into scalable, market-ready products that strengthen Dynata's position as a leader in data and intelligence solutions.  

Reporting to the   VP,   A I and Intelligence Products, the Senior Director will   establish   a roadmap for recurring, one-to-many data products that create value for clients and sustained revenue growth for   Dynata .  

Initially, this role will   operate   as a hands-on product leader responsible for opportunity assessment, customer discovery, product strategy, and commercialization efforts. As the Consumer Intelligence portfolio expands, this leader will build and scale a team to support continued growth and innovation.  

Key Responsibilities  

Product Strategy & Portfolio Leadership  

• Define and execute the vision, strategy, and roadmap for   Dynata's  Consumer Intelligence product portfolio.  

• Identify   opportunities to productize proprietary   panel ,   survey , behavioral, and profile data assets.  

• Build business cases and investment recommendations for new data products and product enhancements.  

• Establish product success metrics, growth   objectives , and revenue targets.  

Market & Customer Insights  

• Develop a deep understanding of customer needs, competitive offerings, and emerging market trends.  

• Work closely with commercial teams to   identify   new revenue opportunities and expansion paths.  

• Assess   product-market   fit and prioritize opportunities based on customer value, feasibility, and business impact.  

• Serve as an internal   and external   though t   leader   on   the Consumer Intelligence market landscape.  

Product Development & Commercialization  

• Lead the end-to-end lifecycle of Consumer Intelligence products from   concept   and   requirements   through launch and scale .  

• Build connections with complementary offerings, such as Audience Activation, and   identify   and   execute on   opportunities   to drive greater customer value together.  

• Partner with   marketing,   research, data science, and engineering   teams to develop differentiated data assets and methodologies.  

• Define product packaging /format , pricing, licensing, and commercialization strategies.  

• Drive adoption through customer engagement, industry education, and close partnership with commercial teams.  

C ross-Functional   Leadership  

• Partner closely with   Product,   Panel ,   Technology, Research & Data Science,   Commercial and Operations   leaders.  

• Align stakeholders around investment priorities, roadmap decisions, and commercialization strategies.  

• Lead cross-functional teams to translate market opportunities into scalable products, balancing customer needs, technical feasibility, and business impact.  

• Build and scale a team of product managers as the Consumer Intelligence portfolio grows.  

Qualifications  

• 10+ years of experience in product management, data products, analytics   products , market research, or related fields.  

• Proven experience launching and scaling commercial data products or subscription-based information products.  

• Strong understanding of market research, consumer data, audience data, panel-based data, or related data ecosystems.  

• Demonstrated ability to translate data assets into scalable, revenue-generating products.  

• Experience developing product strategy, pricing, packaging, and go-to-market plans.  

• Strong analytical and business acumen, with the ability to evaluate market opportunities and product investments.  

• Strong communication   and stakeholder management skills, including experience influencing VP-level and executive stakeholders.  

• Demonstrated success   operating   effectively in ambiguous environments and leading early-stage data product initiatives, balancing strategic leadership with hands-on execution.  

• Experience building and leading high-performing product teams.  

• Experience working with data, analytics, research, or SaaS platforms preferred.  

At Dynata, we deliver the highest quality first-party data to help businesses around the world gain precise insights, activate the right audiences, and confidently measure impact. With industry-leading respondent accuracy, reliability, and a commitment to continuous improvement, Dynata is the trusted foundation for smarter decision-making.

  At Dynata, we are committed to creating an inclusive and accessible environment where every employee and customer feels valued, respected, and supported. We strive to build a workforce that reflects the diversity of the communities we serve. Dynata welcomes and encourages applications from individuals with disabilities and is dedicated to fostering a work culture that supports everyone. Accommodations are available upon request for all aspects of the selection process. 

Dynata is an Equal Opportunity Employer. We consider all qualified applicants and employees without regard to race, color, religion, sex (including pregnancy, sexual orientation, and gender identity), national origin, marital status, age, disability, genetic information, veteran status, or any other legally protected status under applicable laws.

The base salary range for this position in is $150K-$200K/yr; however, base pay offered may vary depending on location, job-related knowledge, skills, and experience. A discretionary incentive program may be provided as part of the compensation package, in addition to a full range of medical and other benefits, dependent on full-time employment status.  

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