Senior Copywriter

About this role

At PBI-Gordon Companies, and our subsidiaries PBI-Gordon Corporation, Pegasus Laboratories, and PetAg, Inc, our priority is people, pets, and the places they go. As employee owners, we support each other in building our careers as well as our companies. Our foundation is rooted in integrity, innovation, partnership, and pride. Come grow with us!

R eports to : Director of Creative Services

Summary :

Create compelling, technically accurate, and strategically aligned content that supports business objectives across multiple brands and channels. The ideal candidate will possess strong writing skills combined with a working knowledge of turf and ornamental products, animal health markets, industry terminology, and corporate communications. Translate complex technical information into clear, engaging messaging for diverse audiences including distributors, industry professionals, veterinarians, turf managers, and end users/consumers across all business units.

Responsibilities:

• Develop, write, edit, and proofread marketing and technical content for digital and print channels.

• Create product-focused copy including brochures, sell sheets, websites, email campaigns, advertisements, product labels, presentations, and educational materials.

• Produce content supporting turf management and animal health products and initiatives while maintaining technical accuracy and regulatory compliance.

• Collaborate with product managers, technical services teams, sales leadership, regulatory personnel, and marketing stakeholders to develop messaging strategies and content plans.

• Translate technical, scientific, and product information into customer-focused content that clearly communicates value propositions and benefits.

• Maintain consistent voice, tone, and messaging standards across all companies and communication platforms.

• Conduct research on industry trends, customer behaviors, competitive products, and emerging topics relevant to turf management and animal health markets.

• Support development of content for trade publications, public relations initiatives, case studies, white papers, blogs, and social media campaigns.

• Review and revise content based on stakeholder feedback while meeting project deadlines and business objectives.

• Ensure all materials comply with company branding guidelines and applicable regulatory requirements.

• Collaborate closely with the Director of Creative Services, Marcom designers, and cross-functional team members to develop integrated content and creative solutions that deliver high-quality, effective, and visually compelling printed and digital materials.

• Perform additional duties assigned to support business objectives.

Safety Responsibilities:

• Follow all company safety policies and procedures.

• Participate in required safety training.

• Report unsafe conditions, near misses, and incidents promptly.

Qualifications:

Education: Bachelor’s degree in marketing, communications, journalism, agricultural communications, animal science, turf management, or related field preferred.

Experience:

• Minimum of five (5) years of professional copywriting experience required.

• Demonstrated experience within turf management, agricultural, animal health, veterinary, or related industries required.

Skills & Abilities:

• Strong understanding of turf management terminology, products, and customer audiences.

• Knowledge of animal health products, practices, and industry communication requirements preferred.

• Experience writing both technical and promotional content.

• Portfolio demonstrates successful marketing and content development work required.

• Experience with digital marketing platforms, content management systems, and marketing automation tools preferred.

• Familiarity with SEO best practices and digital content optimization preferred.

• Familiarity with and working knowledge of AI preferred.

• Excellent written, verbal, and editing skills with exceptional attention to detail.

• Ability to communicate complex information in a clear, concise, and engaging manner.

• Strong organizational and project management skills with the ability to manage multiple priorities simultaneously.

• Ability to work independently and collaboratively in a cross-functional environment.

• Strong analytical, research, and problem-solving abilities.

• Proficiency with Microsoft Office applications and common content creation tools.

• Occasional travel to customer sites, field locations, trade events or industry meetings.

PBI-Gordon Companies and its subsidiaries are proud to offer a comprehensive benefits package to eligible, full-time employees who work 30 hours per week or more. Full-time employees will become eligible to participate in benefits on the first of the month following their start date, unless stated otherwise below. (Note: Interns do not qualify for eligibility.)

Medical Insurance

We are committed to helping you and your dependents maintain health and wellness by offering voluntary, competitive medical insurance and prescription drug plan options.

Dental Insurance

Choose from two voluntary dental plans that are designed to help protect you and your dependents’ oral health.

Vision Insurance

Our voluntary vision insurance plan is designed to help protect you and your dependents eye health. Coverage is available for eye exams, frames, lenses, and contact lenses. Employee owners are responsible for 100% of the cost of this plan.

Life Insurance with Accidental Death & Dismemberment (AD&D)

We offer a company-paid $50,000 life insurance policy with AD&D. You also have the opportunity to purchase additional life and AD&D insurance for yourself, your spouse and/or your dependent children. The cost for this coverage is based on the amount you elect and your age.

Short- and Long-term Disability

Our company-paid short-term and long-term disability plans to provide income replacement in the event you are not able to work due to illness or inju

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