Sr. Copywriter

About this role

About Us

SharkNinja is a global product design and technology company, with a diversified portfolio of 5-star rated lifestyle solutions that positively impact people’s lives in homes around the world. Powered by two trusted, global brands, Shark and Ninja , the company has a proven track record of bringing disruptive innovation to market and developing one consumer product after another has allowed SharkNinja to enter multiple product categories, driving significant growth and market share gains. Headquartered in Needham, Massachusetts with more than 4,100 associates, the company’s products are sold at key retailers, online and offline, and through distributors around the world.

AI at SharkNinja

At SharkNinja, we’re building an AI-native culture. We’re not waiting for the future; we’re creating it. Our people are expected to experiment boldly, adopt new tools, and continuously raise what’s possible to create meaningful impact for our consumers. If you believe the best way to do your job hasn’t been invented yet, you’ll fit right in.

This is a hybrid ONSITE Position based in our Needham, MA HQ Location.

Senior Copywriter

Build the Story Before the World Sees the Product.

At SharkNinja, we don't just launch products—we build category-defining brands that change how people live. Every product begins with breakthrough engineering. But engineering alone doesn't create desire. The story does.

We're looking for a highly conceptual, strategically minded Senior Copywriter who thinks like a Creative Strategist and builds ideas long before they become campaigns. This isn't a role for someone who waits for a brief. It's for someone who helps write it.

Operating from our state-of-the-art Creative Design Hub in Manhattan's Flatiron District, you'll work at the intersection of consumer behavior, industrial design, engineering, and culture to uncover the emotional insight hiding inside technical innovation. You'll help define what products are called, what they stand for, how they show up in the world, and why people will obsess over them.

The ideal candidate doesn't just write beautiful copy. They transform complex technology into simple, unforgettable human stories that shape everything from packaging and retail to television, social, e-commerce, launch events, and beyond.

Build Stories Before They Become Campaigns

Partner with Product Marketing, Industrial Design, Engineering, Consumer Insights, and Executive Leadership to uncover the product's most ownable story before advertising ever begins. Translate technical innovation into compelling human truths and develop strategic messaging platforms that influence every customer touchpoint—from product naming and packaging to retail displays, launch films, Amazon PDPs, and integrated campaigns.

Distill Complexity Into Culture

The best SharkNinja products solve incredibly technical problems.

Your job is to make people care.

Whether it's a revolutionary suction architecture, a smarter cooking technology, a new beauty innovation, or an entirely new category, you'll uncover the emotional insight hiding inside the engineering and transform it into ideas people immediately understand, remember, and want to share.

Drive Big-Idea Conceptual Thinking

Lead the development of breakthrough creative platforms that scale seamlessly across television, OTT, retail, e-commerce, Amazon, paid social, experiential, PR, packaging, product launches, and emerging media.

Develop ideas that are culturally relevant, strategically grounded, and capable of living across every consumer touchpoint—not just a single campaign.

Own the Voice

Write clear, persuasive, culturally fluent copy that feels unmistakably SharkNinja.

From product naming and positioning to manifesto writing, launch campaigns, TV scripts, social content, retail messaging, packaging, keynote presentations, and executive storytelling, you'll help define and protect the voice of our brands across the globe.

Think Visually

Great product stories don't begin with copy.

They begin with an idea.

Partner closely with Creative Directors, Designers, Art Directors, and Motion teams while using AI-powered visual concepting to rapidly prototype key visuals, storyboards, demonstrations, product experiences, and campaign territories. You'll help shape the story visually from its earliest stages—not simply write to finished designs.

Bring the Story to Life

Partner with Creative Directors and production teams throughout scripting, pre-production, filming, post-production, and launch execution to ensure the original strategic idea survives every stage of development.

Champion an AI-Native Creative Workflow

Leverage frontier AI tools—including ChatGPT, Claude, Gemini, and emerging creative models—as creative partners, not shortcuts.

Use AI to accelerate research, uncover consumer insights, explore naming territories, pressure-test positioning, generate strategic alternatives, prototype campaign concepts, visualize ideas, and rapidly iterate across copy and creative directions.

The ideal candidate knows how to ask extraordinary questions, synthesize hundreds of possibilities into a few breakthrough ideas, and use AI to spend less time generating options—and more time making better creative decisions.

Raise the Creative Bar

Mentor and inspire junior creatives while fostering a culture of curiosity, experimentation, craftsmanship, and fearless thinking. Give thoughtful feedback, challenge conventional solutions, and help build an environment where the best ideas win.

Who You Are

• An exceptional conceptual thinker who naturally sees the story inside the product.

• Equal parts strategist, storyteller, and creative problem solver.

• Obsessed with human behavior, culture, design, and technology.

• Comfortable navigating ambiguity and helping define the problem—not just solving it.

• Equally excited by product naming, campaign platforms, manifesto writing, packaging, television, social, retail, and emer

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