Senior Content & Communications Strategist

About this role

Reporting to the Manager, Communications and Content, the Sr Content & Communications Strategist is responsible for developing and executing high-quality, product- and campaign-aligned communications that support broader enterprise and business unit strategies. This role focuses exclusively on the Inmar Healthcare division and is responsible for translating business priorities and product strategies into clear, compelling communications and content across channels. The ideal candidate is an exceptional writer and communicator who brings strong judgment, operates with urgency, and partners effectively to deliver high-quality work that drives engagement, alignment, and business impact.

Primary Accountabilities Communications Strategy, Execution & Content Creation (60%)  • Translate Healthcare division and business unit communications strategies into clear, actionable plans for assigned products, campaigns, and initiatives

• Serve as a strategic partner to internal stakeholders by providing communications guidance rooted in audience insight and business goals

• Develop high-quality, multi-channel content including website copy, sales materials, white papers, thought leadership, internal communications, social media, and video scripts

• Write and manage communication cascades, ensuring alignment and clarity across both internal and external audiences

• Own and manage social media execution for the Inmar Healthcare division, including content planning, calendar management, posting, and optimization

• Ensure all communications align with established messaging frameworks and Inmar brand voice

• Manage multiple priorities in a fast-paced environment while maintaining high standards for quality and accuracy

• Continuously refine communications based on performance insights, stakeholder feedback, and evolving business needs

• Ability to translate marketing imperatives such as personas, market research and business strategies into compelling and engaging communications 

Internal Communications (30%) • Own and manage internal communications strategy and execution for the Inmar Healthcare division

• Develop and maintain internal messaging, announcements, and content for the company intranet

• Partner with leadership and cross-functional teams to ensure clear, consistent, and timely internal communications

• Lead planning and execution of internal communication cascades and key organizational updates

Cross-Functional Partnership (10%) • Partner closely with Product Marketing, Demand Generation, and Creative/Design teams to deliver integrated communications and campaigns

• Collaborate with external PR partners by supporting messaging, content development, and thought leadership initiatives

• Ensure alignment across teams and contribute to cohesive, high-impact communications

Qualifications Required Qualifications • Bachelor’s degree in communications, marketing, journalism, writing, or a related field

• 6–8 years of experience in communications, content strategy, or a related role (agency or in-house, agency preferred)

• Exceptional writing, editing, and storytelling skills across formats and channels

• Proven ability to create content that drives engagement and business outcomes in B2B environments

• Experience supporting public relations or external communications initiatives

• Experience managing social media for a brand or business unit

• Strong portfolio demonstrating expertise across digital, print, and multimedia formats

• Experience partnering with Product Marketing, Demand Generation, and Design teams

• Proficiency in Google Workspace

Preferred Qualifications • Experience in healthcare, financial services, or regulated industries

• Experience working in fast-paced, matrixed organizations

Technical & Platform Experience  • Experience with project management tools (e.g., Monday.com)

• Familiarity with SEO and content optimization platforms (e.g., BrightEdge)

• Comfort using AI tools to enhance content development and efficiency

Key Competencies • Writing & Storytelling: Produces clear, compelling, and audience-focused content

• Communication: Effectively conveys ideas across written, verbal, and visual formats

• Execution & Urgency: Works quickly and efficiently without sacrificing quality

• Self-Starter: Proactively identifies needs, takes initiative, and drives work forward independently

• Collaboration: Builds strong partnerships across Product Marketing, Demand Gen, and Creative/Design

• Adaptability: Thrives in a fast-paced, evolving environment

• Curiosity: Seeks new ideas, tools, and approaches to improve outcomes

• Integrity: Builds trust through accountability and transparency

Physical Requirements & Work Environment

The physical demands described here are representative of those required to successfully perform the essential functions of this role. Reasonable accommodations may be made. • Regularly required to use hands, talk, hear, and work at a computer

• Occasionally required to stand, kneel, stoop, and lift moderate weight

• Must be able to view and adjust focus on screens for extended periods

Inmar Associate Expectations • Put clients first and deliver exceptional experiences

• Build collaborative relationships across teams

• Communicate effectively with internal and external stakeholders

• Take ownership of goals and deliver results with urgency and accountability

• Execute with a focus on quality, efficiency, and continuous improvement

• Ability to travel to Inmar Team Support Center (Winston-Salem, NC) 2-3 times per year for in-person team meetings (applicable for remote employees)

At Inmar, we put people first and that means empowering our associates to thrive at every stage of life and career. Our comprehensive and competitive benefits package is thoughtfully designed to support a wide range of lifestyles and life stages. Eligible associates have access to: • Medical, Dental, and Vision insurance

• Basic and Supplemental Life

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