Senior Coordinator, Content Strategy

About this role

We are UMG, the Universal Music Group. We are the world’s leading music company. In everything we do, we are committed to artistry, innovation and entrepreneurship. We own and operate a broad array of businesses engaged in recorded music, music publishing, merchandising, and audiovisual content in more than 60 countries. We identify and develop recording artists and songwriters, and we produce, distribute and promote the most critically acclaimed and commercially successful music to delight and entertain fans around the world.   Fame House, a division of UMG, is the preeminent leader in D2C solutions in music, defining & delivering the industry’s best-in-class service to connect artists with their fans. Established & headquartered in Philly, Fame House powers eCommerce for UMG’s labels, artists, and Bravado, along with a select roster of 3rd party clients. Our success & culture is fueled by collaboration, both within FH and with our partners. We are passionate about the impact of eCommerce for artists, providing a full service solution to grow an artist’s owned business including strategy, creative, storefront merchandising, fulfillment, customer service, technology, and more.

How we LEAD:

Merchandise and e-commerce is part of the fabric of music culture. For artists, it’s a way to develop and further articulate their brand. For fans, it’s another pathway to connecting with an artist and the culture they represent. At Digital Creative & Experience, we create experiences that connect artists with fans through storytelling, design, content, commerce, and culture. From artist storefronts and ecommerce experiences to campaigns, content initiatives, and fan engagement programs, the Design & Direction team is responsible for defining the creative vision that brings artist brands to life across every digital touchpoint. The Creative Direction team establishes the creative frameworks, visual identities, and experience principles that guide how work is conceived, developed, and executed. Working closely with Design, Content Production, Development, Project Management, and Client teams, we ensure every experience balances artistic expression, audience engagement, and business performance.

Role Overview The Senior Coordinator, Content Strategy is responsible for the planning, governance, and execution of content placement across UMG's eCommerce experiences. Working closely with Creative, Merchandising, Content Production, Development, and Project Management teams, this role owns the creation and oversight of eCommerce placement plans, ensuring every product is accurately represented from planning through launch. Serving as the central source of truth for product assets and placement requirements, this role is responsible for maintaining the integrity of content across our eCommerce storefronts. Through rigorous quality control, they ensure all products, imagery, copy, and associated assets align with approved placement plans prior to photography and publication, helping deliver a consistent and high-quality customer experience. The Senior Coordinator plays a critical role in connecting cross-functional teams, maintaining visibility across content readiness, and ensuring assets, documentation, and placement standards remain accurate, organized, and accessible throughout the campaign lifecycle. They proactively identify content gaps, resolve discrepancies, and drive operational consistency to support successful product launches. This role is ideal for someone who is highly organized, detail-oriented, and passionate about eCommerce operations, digital merchandising, and content excellence. They thrive in fast-paced environments, enjoy building structure through process, and take pride in ensuring every customer-facing experience is executed with accuracy and consistency.

How You'll CREATE:

eCommerce Content Strategy & Placement • Own the creation, maintenance, and execution of eCommerce placement plans across artist and label storefronts.

• Develop merchandising placement strategies that ensure products, collections, and campaigns are accurately represented across all digital storefronts.

• Partner with Creative, Merchandising, Client Services, and Production teams to align placement plans with campaign objectives and commercial priorities.

• Translate campaign requirements into clear content placement documentation that serves as the single source of truth for execution.

• Continuously review and optimize placement standards to improve consistency, customer experience, and operational efficiency.

Content Quality Control & Asset Governance • Lead quality control reviews of all products and associated assets against approved placement plans prior to photography and site publication.

• Validate that products, imagery, copy, collections, variants, and metadata are complete, accurate, and aligned to merchandising requirements.

• Identify and resolve content discrepancies before they impact downstream production or customer-facing experiences.

• Maintain ownership of content accuracy across eCommerce platforms, ensuring consistency across all artist storefronts.

• Act as the central source of truth for product assets, ensuring all approved creative and content is current, accessible, and properly version controlled.

Content Operations & Coordination • Coordinate content readiness across Creative, Production, Merchandising, Development, and Project Management teams.

• Manage content timelines, dependencies, and deliverables to ensure assets are available ahead of key campaign milestones.

• Support product launches by ensuring all required assets, approvals, and placement documentation are complete.

• Maintain content documentation, placement guides, and operational standards across multiple concurrent projects.

• Proactively identify risks, blockers, or gaps that may impact content readiness or launch timelines.

Cross-Functional Collaboration • Serve as the primary point of contact for c

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