Senior Associate, Streaming & Community Fundraising

About this role

About MSF USA | Doctors Without Borders

Doctors Without Borders/Médecins Sans Frontières (MSF) is an independent international organization that provides medical care to the people who need it most. The organization cares for people affected by conflict, disease outbreaks, disasters, and social exclusion in more than 70 countries. MSF offers medical humanitarian assistance solely based on need, regardless of race, ethnicity, religion, or politics. Our international project teams include medical, logistical, and administrative staff, most of them hired locally and working with their own communities. Our actions are guided by medical ethics and the principles of independence, impartiality, and neutrality. We also bear witness and speak out about the experiences of our colleagues and patients.

MSF USA is one of 24 sections supporting the global movement, primarily through staff recruitment, fundraising, advocacy, and communications. We welcome candidates who bring a wide variety of backgrounds and experiences to join us in working toward MSF’s social mission.

ROLE OVERVIEW The Senior Associate, Streaming & Community Fundraising is a new role within Doctors Without Borders' Integrated Channel Marketing team, focused on accelerating one of MSF-USA's most exciting and high-potential fundraising areas: livestream, gaming, and creator-led community fundraising. Doctors Without Borders has strong momentum and credibility in this space, and this role exists to build on those successes, scale what is working, and contribute to the next phase of growth.

The Senior Associate manages the execution of streaming fundraising initiatives across gaming campaigns, livestream events, and creator activations. This role contributes to a multi-year streaming fundraising roadmap and partners with senior colleagues to scale the program. The role builds engagement with niche creator communities to explore mainstream opportunities with larger creators and audiences, achieving more scalable fundraising outcomes, including during emergency response moments. This role contributes to approximately 20 percent year-over-year revenue growth in streaming fundraising, including both flagship and non-flagship initiatives.

This is a hands-on role for a collaborative team player with deep expertise in livestream fundraising. Reporting to the Associate Director of Community Fundraising, the Senior Associate collaborates with colleagues across the organization, from peer-to-peer and digital marketing teams to tech and donor relationship managers, to ensure streaming efforts are integrated into broader supporter journeys and fundraising strategy.

DEPARTMENT ACCOUNTABILITIES Prospecting Pursue strategic opportunities in coherence with MSF-USA´s strategy, that create long-term value for the movement by identifying and developing new audience segments or donors for its mission.

Donor Cultivation, Engagement and Management Build trust and loyalty with potential and existing donors. At the simplest level, update donors on activities. At a more complex level, build long-term relationships with key donors and key donor segments. Take overall responsibility for designing, developing, and delivering the donor engagement strategy. May be through channels or through personal relationships.

Fundraising Secure reliable, sustainable, and efficient resources in alignment with MSF-US commitments.

Brand Positioning Drive awareness and consideration through brand positioning based on the brand strategy and implement brand plans.

Best-in-Class Fundraising Systems and Capabilities Deploy and champion the latest technological systems and capabilities that push the boundaries of what Development can produce for its donors.

ROLE SPECIFIC OUTCOMES Fundraising Events Development and Execution Manage the development and execution of streaming and gaming fundraising events, including ideation, planning, business case development, and post-event analysis. Foster relationships with content creators and fundraisers to align their interests with organizational goals.

Improvement and Innovation Identify potential improvements to streaming and community fundraising practices and propose solutions. Develop and deliver project work that contributes to the organization's change management program.

Marketing Manage the streaming, gaming, and community fundraising channel within the broader marketing strategy. Develop and execute campaigns and program initiatives that meet strategic fundraising goals.

Donor and Creator Development Develop and implement donor and creator engagement plans that meet potential supporters with the right messages in the right channel at the right time. Build relationships with creators, communities, and fundraising prospects to drive participation, retention, and pipeline.

Internal Relationship Management Support the management of partnering relationships with internal clients. Build effective working relationships and provide professional services to support the delivery of organizational strategy and plans.

These core accountabilities should not be construed to contain every function/responsibility that may be required to be performed by an incumbent in this job. Incumbents are required to perform other functions as assigned.

COMPLEXITY AND PROBLEM-SOLVING SKILLS • Brings professional knowledge of fundraising systems, integrations, and service management to the role. • Responsible for moderately diverse activities across event development, channel execution, creator relationships, and cross-functional initiatives, with awareness of related fundraising functions to operate effectively over short to medium timeframes. • Consider future implications beyond the immediate problem and may create new approaches or procedures to solve problems • Work includes complex analysis of fundraising performance and creator engagement data; develops conclusions and implications; formulates recommendations; and communicates actionable plan

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