Senior Associate, Marketing & Growth

About this role

1 big thing: Axios Live is looking for a strategic, data-driven marketer to lead audience growth and lifecycle marketing for our Essential events portfolio. This role will own the end-to-end attendee journey—from audience acquisition and CRM strategy through registration, engagement, retention and reporting—building scalable marketing programs that grow high-value audiences and deepen long-term engagement across Axios Live.

Why it matters: Axios Live is entering its next phase of growth. As our events portfolio expands, we're evolving from simply driving registrations to intentionally building and nurturing high-quality executive audiences. This role will help shape that transformation by developing lifecycle marketing strategies, strengthening audience segmentation, leveraging paid and owned channels for acquisition, and using data and automation to deliver more personalized experiences that increase audience quality, repeat attendance and long-term loyalty.

What you’ll do: This role sits at the intersection of marketing strategy, audience development and lifecycle marketing. You'll build and nurture high-value audiences across Axios Live products while leveraging data, automation and paid media to drive measurable growth. You'll serve as the marketing lead for Axios Live local and national events, partnering closely with Editorial, Events, Partnerships, Audience Development and Design to create scalable marketing programs that increase registrations, strengthen audience loyalty and improve lifetime engagement.

Audience Growth & Lifecycle Marketing

• Own lifecycle marketing strategy across audience acquisition, registration, engagement, retention and repeat attendance for Axios Live Essential events.

• Build automated, behavior-driven marketing journeys that personalize the attendee experience before, during and after every event.

• Develop audience nurture programs for key audience segments including newsletter subscribers, previous attendees, sponsors, partners, Axios Pro members and new prospect audiences.

• Create lifecycle strategies that increase repeat attendance, strengthen audience loyalty and improve long-term audience value.

Audience Acquisition

• Lead audience acquisition strategy for Axios local and national events.

• Develop multi-channel marketing campaigns leveraging:

• Email marketing

• Paid social

• Organic social

• House advertisements

• Newsletter promotions

• Partner marketing

• Referral campaigns

• Manage paid advertising campaigns across Meta, LinkedIn and emerging platforms to efficiently grow registrations and qualified audiences.

• Continuously optimize acquisition performance through audience targeting, creative testing and conversion analysis.

Email Marketing & CRM

• Own email marketing strategy and execution for Axios Live Essential events.

• Develop campaign calendars, messaging strategies and promotional timelines aligned with event objectives.

• Build targeted audience segments using engagement and behavioral data to improve personalization and conversion.

• Draft, QA and deploy the complete event email lifecycle including:

• Invitations

• Speaker announcements

• Registration confirmations

• Reminder campaigns

• Know Before You Go communications

• Post-event follow-up

• Thank-you campaigns

• Partner with Editorial and Event Leads to develop messaging that reflects Axios' editorial voice while maximizing audience engagement.

Audience Strategy & Segmentation

• Build and maintain audience profiles across industries, executive functions and geographic markets.

• Lead audience segmentation efforts to identify high-value audiences and improve campaign targeting.

• Analyze registration trends, attendance behavior and audience composition to inform future marketing strategies.

• Develop recommendations that strengthen audience quality, diversity and long-term growth.

Analytics & Optimization

• Build and maintain centralized marketing dashboards tracking campaign performance across Axios Live events.

• Monitor registrations, attendance, engagement, conversion and marketing channel performance.

• Translate data into actionable recommendations for stakeholders.

• Design and execute A/B tests that improve registration conversion, email engagement and audience acquisition performance.

• Develop recurring reporting that measures marketing effectiveness across campaigns, channels and event portfolios.

Cross-functional Leadership

• Serve as marketing lead for Axios Live essential events.

• Partner closely with Events, Editorial, Partnerships, Design and Audience Development throughout campaign planning and execution.

• Lead weekly marketing updates, sharing registration performance, audience insights, campaign priorities and recommendations with internal stakeholders.

• Ensure audience-first thinking is embedded throughout the event planning process.

The details: The ideal candidate is a strategic marketer with strong analytical instincts who enjoys building audiences, experimenting with new marketing channels and using data to drive growth.

Qualifications

• 3+ years of experience in growth marketing, lifecycle marketing, CRM or event marketing.

• Experience managing integrated marketing campaigns across email, paid media and owned channels.

• Strong understanding of lifecycle marketing principles, customer journeys and marketing automation.

• Experience developing audience segmentation and personalization strategies.

• Demonstrated experience managing paid social campaigns with a focus on audience acquisition and conversion.

• Strong analytical skills with experience interpreting campaign performance and audience data.

• Excellent project management and cross-functional collaboration skills.

• Exceptional written communication skills and attention to detail.

Preferred Experience

• Experience with Sailthru or similar marketing automation platforms.

• Familiarity with CRM and CDP platforms such as HubSpot or Seg

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