Senior Associate, Product Marketing

About this role

THE OPPORTUNITY

Join the team helping millions of people move beyond pain by shaping how we bring Hinge Health’s products and features to market. As a Product Marketing Senior Associate, you’ll turn complex product capabilities into clear, compelling stories that resonate with customers and internal teams. You’ll support go-to-market plans, refine messaging and competitive positioning, and partner closely with Product, Sales, Growth, Customer Success, and Creative to drive adoption of key launches and initiatives.

This role is ideal for someone early in their product marketing career who wants broad exposure across workstreams, is excited to learn quickly, and is motivated by building high-impact narratives in a fast-paced, mission-driven environment.

WHAT YOU’LL ACCOMPLISH

In your first 3 months:

- Support the development and execution of go-to-market plans for new products, features, and key initiatives, ensuring stakeholders understand timelines, deliverables, and launch goals.

- Help craft product positioning, messaging, and value propositions for target audiences, partnering with Product to understand feature intent, user value, and rollout plans.

- Translate product updates and roadmap changes into clear internal enablement and customer-facing materials (e.g., briefs, FAQs, one-pagers, emails, in-app messaging).

In your first 6 months:

- Collaborate with Sales and Enablement teams to develop and refine launch materials, battlecards, presentations, and talking points that support effective customer conversations and drive adoption.

- Help maintain consistency across messaging, product narratives, and supporting content so that internal teams and customers hear a clear, unified story.

- Contribute to cross-functional launch and campaign planning, keeping partners aligned on priorities, risks, and tradeoffs as plans evolve.

In your first year:

- Take ownership of discrete go-to-market workstreams for key product areas, from planning through execution and measurement.

- Use qualitative and quantitative inputs (e.g., feedback from customers, performance data, win/loss insights) to refine messaging, surface opportunities, and inform future launches.

- Become a trusted partner to Product, Sales, and Growth teams, known for translating product capabilities into compelling, customer-centered stories that drive impact.

WHO YOU ARE

- You’re a clear, structured communicator who can simplify complex concepts for different audiences, in writing and verbally.

- You are highly organized, able to manage multiple projects at once, and comfortable working in a fast-paced, evolving environment.

- You build strong cross-functional relationships and enjoy collaborating with Product, Sales, and other partner teams to get great work shipped.

- You bring an analytical, learn-it-all mindset and use data, research, and feedback to continuously improve messaging and go-to-market approaches.

- You embody Hinge Health’s cultural values of Hustle and Accountability — you’re creative and unrelenting in driving impact, and you follow through on commitments.

BASIC QUALIFICATIONS

- Bachelor’s degree or equivalent practical experience in marketing, business, communications, or a related field.

- 2+ years of experience in product marketing, marketing, product, strategy, consulting, or a related field, with exposure to go-to-market planning, launches, messaging development, or market research (aligned to a P2 / Level II profile with 2–4 years of experience).

- Demonstrated strength in written and verbal communication, with the ability to simplify complex concepts for internal and external stakeholders.

PREFERRED QUALIFICATIONS

- Experience supporting SaaS, healthcare, technology, or other fast-moving product organizations.

- Familiarity with positioning frameworks, competitive analysis, and customer segmentation, and using these to inform go-to-market plans.

- Experience developing sales enablement and customer-facing marketing materials (e.g., pitch decks, one-pagers, email campaigns, web content).

- Comfort using research, data, and customer feedback to shape messaging, test hypotheses, and iterate on campaigns.

- Ability to balance strategic thinking with hands-on execution across multiple parallel workstreams.

HINGE HEALTH HYBRID MODEL

We believe that remote work and in-person work have their own advantages and disadvantages, and we want to be able to leverage the best of both worlds. Employees in hybrid roles are required to be in the office 3 days per week, for the full 8 hours of a typical business day. The San Francisco office has a dog-friendly workplace program.

ABOUT HINGE HEALTH

At Hinge Health, we’re using technology to scale and automate the delivery of healthcare – starting with musculoskeletal (MSK) conditions, which affect over 1.7 billion people worldwide. With an AI-powered human-centered care model, Hinge Health leverages cutting-edge technology to improve outcomes, experiences and costs to help people move beyond their pain. The platform addresses a broad spectrum of MSK care – from acute injury, to chronic pain, to post-surgical rehabilitation – through personalized, evidence-based care. As the preferred partner to 60+ health plans, PBMs and other ecosystem partners, Hinge Health is available to over 20 million people across more than 2,800 employers. The company is headquartered in San Francisco with additional offices in Montreal and Bangalore. Learn more at http://www.hingehealth.com.

WHAT YOU’LL LOVE ABOUT US

- Inclusive healthcare and benefits: On top of comprehensive medical, dental, and vision coverage, we offer employees and their family members help with gender-affirming care, tools for family and fertility planning, and travel reimbursements if healthcare isn’t available where you live.

- Planning for the future: Start saving for the future with our traditional or Roth 401k retirement plan options which include

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