Senior Associate, Programmatic (Temp)

About this role

Job Description Company Overview  

At Horizon Media, we are committed to fostering innovation and achieving success for our clients' businesses through exemplary media planning and buying. Within Horizon, the Programmatic media capability plays a pivotal role in ensuring that our clients' messages and value propositions resonate with consumers amidst a rapidly evolving media landscape. Horizon is devoted to investing in technology, automation, and artificial intelligence to enhance our offerings, making them as intelligent, sophisticated, interconnected, effective, and distinguished as possible. Programmatic media planning and activation goes to the heart of Horizon’s investment focus.  

Job Summary  

The role of   Senior Associate, Programmatic   seeks   a   strong programmatic media planner with hands-on-keyboard experience   to   lead   the creation of tactical   programmatic   media plans   and oversee in-platform   platform set up and optimization .    This role is critical   to make sure that the distinguished subject matter   expertise   of our programmatic capability   is able to   be effectively translated into tactical   application .      

Main Duties and Responsibilities  

60% Strategic Planning & Optimizations  

• Analytical   Planning :    Use   reporting to make analytical decisions that lead to key   tactical and audience approaches as seen in plan formulation .    

• Tactical translation :  Be   able to articulate how overarching media strategy and the role of channels results in the particulars of the programmatic plan created.   

• Platform fluency :    Exhibit   proficiency   in collaborating with Associates on the in-platform   campaign set up and tracking and tagging details for campaign plan success .    

• Optimization backup :  Step   in to help with campaign   optimizations as necessary in balancing bandwidth needs of your team members and pod of accounts.   

• Negotiation input:    Lean in on negotiations with   publishers and platforms to get the most out of the partners   we’re   tapping into and the ways in which   they’re   pricing and making their solutions accessible to us  

• Bidding & Optimization plan:  Work with Associates to craft a thoughtful plan for bid adjustments and optimization levers in anticipation of   how the campaign will perform  

20% Account Management  

• Clear Communication :    Ensure   intrateam   alignment on all critical details and understanding .    See around corners to   anticipate   where confusion could arise .    

• Opportunity identification:  Surface areas where   further education or test and learning options would make sense to share and discuss  

20% Learning & Development  

• SME   showcasing :    Gain subject-matter   expertise   in programmatic technology, strategy, and optimization concepts   and practice speaking to an increased grasp of these concepts  

• Knowledge share :  Recognize   opportunities to talk about what your campaigns are doing that is noteworthy and thoughtful   in order to   be able to help other teams and verticals with consideration for what might work for them .  

Supervisory Responsibilities  

• No Managerial responsibility but w ork closely with   Associates,   Assistants   and Interns to   provide training and onboarding .    

Knowledge and Skills Required  

• At least 2 years of   in-platform programmatic experience .  

• Proven ability to develop/implement/improve business processes.  

• Proven ability to thrive in highly collaborative work environments.  

• Must be a self-starter and   exhibit   advanced business maturity.  

• Advanced user of at least two   DSPs   ( The Trade Desk, DV360, Walmart Connect, Amazon, Yahoo . )    

• Strong knowledge of statistical concepts relevant to optimization, as well as scientific testing in live   campaign   environments.  

• Experience mentoring junior employees is preferred   and influencing strategic decisions a big plus  

• Demonstrated success in driving   partner negotiations to increased performance success  

• Demonstrated success in mapping analytical insights to plan development, measurement   approach   and optimization plan  

• Advanced ability in Microsoft Excel   expected .  

• Comfort level with being able to parallel path and work across multiple workstreams and clients at the same time.  

Certificates, Licenses, and Registrations  

None   required .  

Physical Activity and Work Environment  

None   required .

Salary Range:  $1,275.00 to $1,634.62 a week. A successful applicant’s actual weekly or hourly rate may vary based upon, but not limited to, skill sets, experience and training, licensure/certifications, and equity.  

The statements   herein   are intended to describe the general nature and level of work being performed by employees and are not to be construed as an exhaustive list of responsibilities, duties, and skills   required of   personnel so classified. Furthermore, they do not   establish   a contract for employment and are subject to change at the discretion of the employer.  

  #LI-AB1 #LI-HYBRID #LI-HMI

Base Pay

The statements herein are intended to describe the general nature and level of work being performed by employees, and are not to be construed as an exhaustive list of responsibilities, duties and skills required of personnel so classified. Furthermore, they do not establish a contract for employment and are subject to change at the discretion of the employer.

Horizon Media is proud to be an equal opportunity workplace.  We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements.

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