Search Optimization Strategist

About this role

Count on us. Our "we-care" culture is more than just a motto; it's a promise. From day one, we prioritize your growth, well-being, and success. You can count on us to support your career journey and help you achieve your professional goals. Join us.

The Search Optimization Strategist is responsible for leading the firm’s approach to search visibility across traditional search engines and emerging AI-powered discovery platforms. This role owns strategy and execution across Search Engine Optimization (SEO), Answer Engine Optimization (AEO), and Generative Engine Optimization (GEO) to ensure Plante Moran content is discoverable, trusted, and cited wherever prospects seek answers.

This role works cross-functionally with content, digital marketing, subject matter experts, and web teams to influence how the firm appears in organic search results, featured answers, and AI-generated responses. The Search Optimization Strategist reports to the Senior Digital Marketing Manager.

The role. • Lead and implement firm-wide search optimization strategy across SEO, AEO, and GEO to increase organic visibility, authority, and share of voice • Partner with content, digital marketing, and subject matter experts to shape search-first content strategies aligned to business goals and audience intent • Conduct keyword, query, and topic research to inform traditional search optimization as well as AI- and answer-based discovery • Optimize web and digital content for on-page SEO (titles, metadata, structure, schema); provide guidance for off-page optimization including backlinks, PR alignment, and authority signals • Ensure content is structured and written to perform well in featured snippets, voice search, and AI-generated answers (e.g., clear answers, structured formats, citation-ready content) • Monitor and analyze performance across rankings, visibility, featured results, and AI citations; socialize insights and opportunities with marketing stakeholders • Use and help evolve search tooling and measurement approaches (e.g., enterprise SEO platforms, analytics, emerging AI visibility tools) • Establish and reinforce search optimization best practices across teams through documentation, collaboration, and education • Collaborate with subject matter experts and content team to guide development of staff-authored content, including interview-led content and thought leadership • Make recommendations for improving site structure, content governance, and SEO fundamentals in partnership with web and UX teams • Contribute to and advance content governance standards, workflows, and optimization processes • Support integrated marketing campaigns by ensuring search optimization is embedded from planning through execution

The qualifications. • Bachelor’s degree in Marketing, or related field; or equivalent education, training, or experience • 3–5 years of experience in SEO, content strategy, digital marketing, or search-focused roles (B2B experience preferred) • Hands-on experience with enterprise SEO tools (e.g., Conductor, SEMrush, Moz, or similar) • Strong understanding of modern SEO fundamentals, including technical SEO, on-page optimization, and authority signals • Working knowledge of AEO concepts (featured snippets, voice search, question-based optimization) and GEO concepts (AI-generated answers, citations, entity authority), or demonstrated ability to learn and apply emerging search practices • Ability to translate search data and insights into clear, actionable recommendations for both technical and non-technical stakeholders • Exceptional written and verbal communication skills, with strong critical thinking and attention to detail • Strong presentation skills and comfort communicating with senior and cross-functional stakeholders • Understanding of the buyer’s journey and how search behavior maps to content and conversion • Collaborative, proactive, and consultative approach to working with colleagues across the firm • Proficiency with Microsoft Office Suite and familiarity with project management tools (e.g., Workfront or similar)  

#LI-ED #LI-Hybrid

What makes us different?

On the surface, we’re one of the nation’s largest audit, tax, consulting, and wealth management firms. But dig a little deeper, and you’ll see what makes us different: we’re a relatively jerk-free firm (hey, nobody ‘s perfect) with a world-class culture, consistent recognition as one of Fortune Magazine’s “100 Best Companies to Work For,” and an endless array of opportunities.  At Plante Moran, diversity, equity and inclusion means that all staff members have equitable and fair opportunities to succeed, in an inclusive environment, with their individual, unique identities. So, what are you waiting for? Apply now.

Plante Moran enjoys a “Workplace for Your Day” model which, simply put, means we strive for flexibility and balance while staying true to our principally in-person model. We believe that face-to-face interactions are paramount for individual and collective development, but also encourage individuals to work with their supervisor and team to determine their optimal working environment each day.   

Plante Moran is committed to a diverse workplace. We strive to create a culture where each person feels accepted and valued. We believe that each person’s ultimate potential begins with first acknowledging their inherent dignity. When we can recognize — and celebrate — our many human differences, we’re able to create a workplace where all staff feel a sense of belonging and an opportunity to succeed. This allows us to attract and retain the best talent, serve clients through diverse thinking, and better represent and support the various communities in which we live and work. Plante Moran is an Equal Opportunity Employer. 

Plante Moran maintains a drug-free workplace. 

Interested applicants must submit their resume for consideration using our applicant tracking system. Due to the high volume of interest in our positions, only ca

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