Analyst, Search Engine Optimization

About this role

Job Description Who We Are  

Horizon Media , founded in 1989 by Bill Koenigsberg, is recognized as one of the most innovative marketing and advertising firms. We are headquartered in New York City, with offices in Los Angeles and Toronto. A leader in driving business solutions for marketers, Horizon is known for its highly personal approach to client service .    Renowned for its incredible culture, Horizon is consistently named to all the prestigious annual Best Places to Work lists published by Fortune,   AdAge , Crain’s New York Business and Los Angeles Business Journal. Together we are building a place of belonging.     At Horizon, we understand the value that different perspectives can bring to our clients and culture, so we strive for an environment where our employees feel welcomed,   safe   and empowered. We value YOU and believe that your authentic voice and unique perspective   allows   us to create a more rewarding culture, and experience, together.   

Our simple recipe for success? We hire talented people (thinkers, doers, dreamers, makers), challenge them and give them every opportunity to grow.   

What   You’ll   Do     Horizon Media is seeking an experienced SEO Analyst to join our growing digital team. The ideal candidate should be passionate about SEO and marketing technology, have a solid understanding of ever-evolving SEO best practices and technical considerations, as well as knowledge of best practices in content creation & optimization. The role will report to the SEO Manager and support our expanding team through daily implementation & delivery of SEO strategy to existing and new clients.  

• Technical   Consultation/Implementation   Support/Client Deliverables: 70%  

• Reporting: 15%  

• Evangelism/Education:   10%  

• Assistance   with New Business: 5%  

The SEO Analyst is the core of our team’s ability to   implement and   is responsible for   the delivery of   all   strategic pieces of our clients’ organic search programs. Specific duties will include (but are not limited to):  

• Day-to-day SEO tactical execution across multiple clients  

• Work in conjunction with predefined SEO campaign objectives  

• Provide regular client reports and client deliverables  

• Perform client work outlined in coordination with other media teams  

Who You Are    

• An independent worker with strong time management and organizational skills  

• Nimble and flexible to succeed in a fast-paced environment with ability to juggle multiple projects across a portfolio of accounts  

• Self-starter, proactive and capable of independent problem solving with foresight and the ability to develop creative solutions  

• A left and right brain thinker – a data powered strategist  

• Detail oriented with commitment to follow through  

• Ab le   to hit deadlines & provide deliverables across several clients at a time  

• A strong team   player, willing to roll up your sleeves  

• An advocate for positive change in Diversity, Equity & Inclusion  

Preferred Skills & Experience  

• 1-3   years’   work experience in an SEO-heavy environment and/or specifically with SEO  

• In-depth knowledge of all aspects of SEO  

• In-depth knowledge of Google Analytics and Microsoft Office Applications  

• Familiarity / experience with Screaming Frog, MOZ,   SEMRush ,   Brightedge , Conductor, or other industry tools  

• A thorough understanding of key search engine ranking factors  

• Ability to conduct relevant keyword research and make recommendations  

• A thorough understanding of and the ability to conduct on-site optimization  

• Proven ability   to deliver   within requirements of strategic SEO campaigns  

• Working knowledge of HTML, PHP,   Javascript , and/or CSS a huge plus  

• Experience with local listings management (LLM) and local SEO a plus  

Certificates, Licenses and Registrations  

• Brightedge   Certification is a big plus.  

• Google Analytics Certification is helpful.  

    Physical Activity and Work Environment   N/A  

The statements   herein   are intended to describe the general nature and level of work being performed by employees and are not to be construed as an exhaustive list of responsibilities, duties and skills   required of   personnel so classified. Furthermore, they do not   establish   a contract for employment and are subject to change at the discretion of the employer.  

  #LI-KK1 #LI-HYBRID #HMI

Horizon Media is proud to be an equal opportunity workplace.  We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements.

Salary Range $66,300.00 - $80,000.00

A successful applicant’s actual base salary may vary based on factors such as individual’s skill sets, experience, training, education,  licensure/certifications, and qualifications for the role.  As an organization, we take an aptitude and competency-based hiring approach.   We provide a competitive total rewards package including a discretionary bonus and a variety of benefits including health insurance coverage, life and disability insurance, retirement savings plans, company paid holidays and unlimited paid time off (PTO), mental health and wellness resources, pet insurance, childcare resources, identity theft insurance, fertility assistance programs, and fitness reimbursement.

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