Regional Field Marketing Manager

About this role

COMPANY OVERVIEW

Cresco Labs is one of the largest public, vertically integrated, multistate operators in the cannabis industry. Our portfolio of in-house cultivated and manufactured brands features some of the highest quality, most awarded and most popular cannabis products in America. With dozens of locations nationwide, our owned and operated Sunnyside® dispensaries provide a welcoming, positive, judgement-free place to shop for anyone at any point on their cannabis journey.

Founded in 2013, Cresco Labs’ mission is to normalize and professionalize cannabis through our passionate employees. As stewards of the cannabis industry, our teams are constantly focused on supporting the needs of our fellow colleagues, consumers, customers, and communities alike. With a focus on Social Equity and Educational Development, our SEEDTM initiative ensures that our company reflects the communities in which we serve, ensuring equal opportunity for all to have the knowledge and resources to work in and own businesses in cannabis.

At Cresco Labs, we aim to revolutionize and lead the nation’s cannabis industry with a focus on quality and consistency of product, and to bring legitimacy to the industry with the highest level of integrity and professionalism.

If you’re interested in joining our mission, click the below links to join our team today!

MISSION STATEMENT

At Cresco, we aim to lead the nation’s cannabis industry with a focus on regulatory compliance, product consistency, and customer satisfaction. Our operations bring legitimacy to the cannabis industry by acting with the highest level of integrity, strictly adhering to regulations, and promoting the clinical efficacy of cannabis. As Cresco grows, we will operate with the same level of professionalism and precision in each new market we move in to.

JOB SUMMARY

Cresco Labs is seeking a Regional Field Marketing Manager working remotely out of the Massachusetts area. This role will focus on building relationships and supporting key accounts throughout the Massachusetts market. We don’t believe in a typical day or week. We embrace challenges and are rewarded by overcoming objections to achieve goals. This individual will partner with our national corporate team, wholesale retailers, and external account managers.

CORE JOB DUTIES

• Be the expert on the brands, business, and cannabis category. Share that knowledge and passion with others

• Support the go-to-market process of new products to drive demand and create new news for Cresco Labs House of Brands portfolio

• Be seen as an industry leader and help drive conversation to safe and fun use of cannabis

• Utilize Canva and Hotbox (internal creative agency) to build marketing materials that highlight Cresco Labs House of Brands products

• Identify and implement opportunities to expand our retail presence while demonstrating value to our retail partners

• Manage the MA Brand Field team to oversee the further growth of our key retailers in their specified territories

• Support Brand Field team when needed to schedule and execute In-Store Activations and be the face of the brand(s) to Budtenders and consumers

• Establish strong working relationships with decision-makers, managers, and Budtenders within key account list, becoming a trusted resource and partner, helping them excel in their roles

• Educate and excite Budtenders and key stakeholders on brands, product benefits, consumer need states, and industry trends

• Provide in-market training, support and ensure quality standards are inline

• Plan and develop merchandising, menu placement, and visibility strategies

• Produce layout plans for stores and maintain store shelves and inventory

• Collaborate with key accounts to create attractive sales floor displays and make sure that our product is prominently displayed

• Utilize your sales and marketing skills to focus on driving the brand(s) in-store presence to increase distribution and sales through the following:

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• Increase brand(s) visibility on shelves as well as sell in new products

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• Provide Budtenders with talking points, sales tips and training

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• Support clients with effective POS and merchandising

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• Provide account with in-store activations to help sell the brand

• Schedule and execute consumer events to help drive demand and trial of new products.

• Build monthly pre-reads, and After-Action Reviews in partnership with local team and Regional Marketing Director.

• Run quarterly Region meetings with sales, marketing, and cross functional teams reporting learnings and action insights from the field

• Partner with the Regional Marketing Director and General Manager on state-by-state budget allocation, Brand Field team KPIs, and sales support tools

ADMINISTRATIVE RESPONSIBILITES

• Complete all administrative responsibilities in a timely and accurate manner

• Maintain proper records for all expense reports and ensure they are completed on time with receipts attached on a weekly basis

• Develop and distribute all program training and marketing materials to the field

• Compete all paperwork and meet administrative deadlines

• Closely monitor and track all activations and special events

• Own the integrity of all training materials and in-store activations and ensure that updates are made as necessary across all platforms

• Understand and ensure compliance of all state rules/regulations

REQUIRED EXPERIENCE, EDUCATION AND SKILLS

• 5-7 years’ related industry marketing experience. Bachelor’s degree preferred.

• Local travel 50%, including occasional nights and weekends

• Strong presentation and interpersonal communication skills – including the ability to listen and identify opportunities to drive increased brand loyalty

• Analytical and strategic mindset, measuring KPIs of field activities

• Ability to coordinate efforts with distributor personnel, including orders, delivery, and merchandising support

• Candidates must be familiar with on/off-premise

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