Product Marketing Manager

About this role

As a member of the ShipBob Team, you will...

• Grow with an Ownership Mindset : We champion continuous learning and innovation. You'll take on real problems, create tangible solutions, and drive results that move the needle for ShipBob, our merchants, and for your own professional growth. If you're ready to do the most meaningful work of your career, this is the place.

• Collaborate with Peers and Leaders Alike: At ShipBob, leaders are accessible; feedback flows in both directions, and everyone, regardless of their seniority or role, steps up to help when needed. We hold each other to high standards because we trust each other to meet them. That combination of transparency and mutual respect is what makes the work here feel worth doing.

• Experience a High-Performance Culture and Clear Purpose: We are results-driven and clear about what that means: our goals are specific, accountability is shared, and every team member can see how their work connects to our mission. When we hit milestones, we celebrate them together. When we fall short, we learn and move forward.

Location: Remote in these states: AL, AZ, CA, CO, FL, GA, KS, KY, IA, ID, IL, IN, LA, MA, ME, MI, MN, MO, NC, NH, NJ, NV, NY, OH, OK, OR, PA, RI, SC, TN, TX, UT, VA, VT, WA, WI

Role Description:

ShipBob is hiring a Product Marketing Manager to drive new customer revenue. This role owns the messaging, positioning, and go-to-market strategy behind our product launches and the stories that win new business. You are the bridge between Product and Revenue. You translate what we build into sharp, sales-ready narratives that help sellers close and demand generation convert.  

You will partner daily with our sales and demand generation teams, build the enablement and market intelligence that change how deals are won, and own the connection between your work and pipeline. This role reports to the Senior Director, Brand and Product Marketing.  

What you’ll do:

• New Product Launch GTM: Own go-to-market plans for assigned product areas and launches. Define positioning, messaging, and launch readiness, then track and report results after launch.  

• Sales Enablement That Wins: Build the assets sellers actually use: pitch decks, battlecards, talk tracks, objection handling, and one-pagers. Test them against real sales conversations and refine for impact.  

• Demand Generation Partnership: Partner with Demand Generation to fuel and convert pipeline. Shape campaign messaging, landing pages, email, and content that bring new customers in the door.  

• Differentiated Messaging and Positioning: Turn product capabilities into value and proof points for prospects across priority audiences. Own the outcome, not the feature.  

• Competitive Intelligence: Build competitive intelligence and counter-positioning that shape seller behavior and help win deals. Go beyond compiling information to surfacing the insight that changes the conversation.  

• Persona and Buyer Journey: Develop persona-led messaging mapped to each stage of the new-customer buyer journey.  

• Research and Data: Use voice of customer, win-loss, Salesforce, and Gong to sharpen messaging and inform marketing, sales, and product strategy.  

• Measure What Matters: Connect your work to pipeline, conversion, and new revenue. Define success criteria up front and report on what the work moved.  

• Additional duties and responsibilities as necessary.  

What You'll Bring to the Table  

• 5+ years of product marketing experience, ideally in ecommerce technology, logistics, or B2B SaaS.  

• A track record of building sales enablement that changes seller behavior and supports new business.  

• Experience owning product launch go-to-market, from positioning through results.  

• Strong messaging and positioning skills, with the ability to turn features into value and proof points.  

• Market research skills, with the ability to synthesize research into insight and counter-positioning.  

• A history of close partnership with sales and demand generation teams.  

• A data-oriented approach that ties marketing work to pipeline and revenue.  

• Exceptional communication and presentation skills, strong attention to detail, and a bias toward action.  

Perks & Benefits:

• Medical, Dental, Vision & Basic Life Insurance

• Paid Maternity/Parental Leave Program

• Paid Holidays & Flexible Time Off Program

• Paid Sick Leave

• Wellness Days (1 day/quarter)

• 401K Match

• Comprehensive Benefits Package >>> https://www.shipbob.com/careers/

• See Our High-Performing Culture >>> Check us out on Instagram (@lifeatshipbob)

ShipBob believes in transparency while providing a comp e titive total comp e nsation package with a pay for performance approach. We are targeting a base salary of $89,441 - $119,255. The full base pay range for this position in our comp e nsation architecture is $89,441 - $149,069. In addition to base salary, this role includes the opportunity to be eligible for participation in the Comp any's discretionary bonus plan based on Comp any's plans and in accordance with Comp any’s policies. We recognize that people come with a wealth of experience and talent beyond just the technical requirements of a job. If your experience is close to what you see listed here, please still consider applying. Diversity of experience and skills combined with passion is a key to innovation and excellence; therefore, we encourage people from all backgrounds to apply to our positions.

About You:

Building the world’s leading full-stack fulfillment platform is challenging work. The problems we solve are complex, the pace is fast, and the bar is high. That means ShipBob’s environment isn’t the right fit for everyone, and that’s okay. If you are ready to take ownership, push boundaries, and grow alongside a team that genuinely supports each other, we would love to hear from you.

Learn more about our core values and how we perform at a high level in our day-to-day work on our Culture page

Similar jobs

• Product Marketing Manager — Pano-ai · San Francisco, California
• Product Marketing Manager — Overflow · Remote
• Product Marketing Manager — Folio · Remote
• Product Marketing Manager — Eulerity · New York, New York
• Product Marketing Manager — Assemblyai · Remote
• Product Marketing Manager — Serval · San Francisco
• Product Marketing Manager — Ripple · New York, NY, United States
• Product Marketing Manager — Warp · New York