Product Marketing Manager

About this role

WHO WE ARE

Overflow is a Series C, growth-stage technology company on a bold mission: to inspire the world to give. We're a vertical fintech and SaaS platform unlocking more ways to give — cash, stock, crypto, and beyond — through a beautifully designed ecosystem built for high-impact churches, nonprofits, and mission-driven institutions.

Backed by Uncork Capital, Craft Ventures, Salesforce Ventures, R7, and WIF (one of the largest lenders to faith and philanthropic organizations in the country), we're building the infrastructure that makes generosity frictionless at scale.

OUR FOUNDING PRINCIPLES

Overflow was founded on the belief that generosity transforms people and communities. Inspired by Proverbs 11:24 — "The world of the generous gets larger and larger" — we operate with integrity, stewardship, service, and excellence.

HOW WE WORK

Overflow operates with a flexible work model. While there is no company-wide in-office requirement, some teams may establish in-person collaboration rhythms based on their function, goals, and team needs.

We maintain offices in Los Gatos, CA and Birmingham, AL for team collaboration, coworking, meetings, and intentional in-person connection. Candidates should be comfortable participating in occasional in-person gatherings or team-specific onsite expectations, depending on their role and department.

ABOUT THE ROLE

This isn't just a product marketing job. It's a chance to build the function that connects everything — product, sales, customers, and the market — at a company where the work genuinely matters. You'll be the voice of the product for a platform that helps churches grow generosity, and you'll do it at the moment where the company is investing to scale.

You're not inheriting a playbook — you're writing it. Every framework, asset, and process you build becomes the foundation for how Overflow goes to market.

WHAT YOU WILL DO

Positioning, Messaging & Narrative

- Own Overflow's product positioning and messaging across all segments — from starter churches to enterprise ministries — ensuring every touchpoint tells a clear, compelling, and differentiated story

- Build and maintain a messaging framework that translates product capabilities into the language of generosity growth, not just feature specs

- Craft and scale our migration narrative — turning proof points (12% giving increase, 90%+ migration in 8 weeks, 112% retention) into a repeatable, segment-specific story that drives urgency and conversion

- Develop competitive positioning that clearly articulates why Overflow wins against legacy platforms and emerging competitors

Go-to-Market Strategy & Product Launches

- Lead end-to-end GTM strategy for all product launches — from Tap and full-stack giving features to AI-powered tools and new payment methods

- Build the GTM playbook for Overflow, defining launch tiers, cross-functional workflows, channel strategies, and measurement frameworks

- Partner with Product Management and Engineering to inject market and user insights into the product roadmap

- Coordinate cross-functionally with Marketing, Success, Partnerships, and Sales to ensure launches land with impact across every channel and stakeholder group

Sales Enablement & Revenue Impact

- Build the sales enablement toolkit from the ground up: battlecards, pitch decks, segment-specific one-pagers, objection handling guides, and a fully functioning demo environment

- Close the AE messaging gap by creating education resources that help reps articulate Overflow's value proposition with confidence across every segment and deal size

- Support the enterprise GTM motion with solutions-oriented collateral, case studies, and proof points that give AEs credibility in complex deals

- Partner with Revenue Operations to identify and act on product-market signals that inform upsell and expansion plays

Customer Marketing & Product Adoption

- Build a customer marketing engine: case studies, testimonials, and customer stories that showcase real outcomes and drive social proof

- Partner with Customer Success to develop in-product enablement content, product documentation, and onboarding materials that reduce time-to-value and drive adoption

- Shape the in-product upsell narrative — working with Product and Growth to identify the right moments, segments, and messaging to drive Tap-to-full-stack conversion

- Drive customer communications for product updates, migrations, and changes with clarity and care

Market Intelligence & Insights

- Own competitive intelligence as a repeatable program — monitoring the church giving and generosity tech landscape and translating shifts into actionable insights for Product and Sales

- Conduct and synthesize user research to deepen our understanding of church leaders, pastors, administrators, and donors across segments

- Identify market trends and whitespace opportunities that inform product strategy and GTM expansion

WHAT YOU SHOULD HAVE

- 4–6 years of product marketing experience, ideally at a growth-stage B2B SaaS or platform company scaling from early traction to meaningful ARR

- Demonstrated experience building a PMM function or operating as the first (or early) product marketer — you know how to create structure where there is none

- Strong command of positioning, messaging, and GTM strategy with a portfolio showing both strategic thinking and hands-on execution

- Experience creating sales enablement assets (battlecards, decks, one-pagers) grounded in competitive and market insights, with a track record of measurable sales impact

- Experience leading cross-functional product launches end-to-end, coordinating across Product, Engineering, Marketing, Sales, and Customer Success

- Excellent writing and storytelling ability — you can translate complex product capabilities into compelling narratives that resonate with non-technical buyers

- Comfort working in a fast-paced, ambiguous environment where you'll

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