Product Manager - D2C

About this role

***** This role is based in San Francisco, CA - Office days are Tue, Wed, and Thur *****

Who We Are

We’re building the future of real estate — today.

HomeLight is the real estate technology platform powering innovative transactions for top agents, lenders, and their clients. Our technology makes it easier to buy and sell homes, whether that's enabling clients to buy before they sell, find a top agent, or have certainty through a modern closing process. Each year, HomeLight facilitates billions of dollars of residential real estate business on its platform for thousands of agents and loan officers. Our vision is a world where every real estate transaction is simple, certain, and satisfying for all.

Our team breaks barriers every day while staying committed to HomeLight's goals and core values , which is a crucial element to our shared success.

Who You Are

We’re looking for an intellectually curious and highly adaptable Product Manager to lead key initiatives at HomeLight focused on agent experience, consumer engagement, and AI innovation. In this role, you’ll work on both sides of our platform—building internal tools to empower real estate agents and optimizing the consumer journey to drive engagement and conversion.

You’ll shape both the consumer and agent-facing sides of a platform used across thousands of real estate transactions. You’ll collaborate with humble, high-caliber teammates who care deeply about users and outcomes. And you’ll work on meaningful, high-visibility projects that directly impact revenue and experience.

You’ll lead fast-paced product development across AI-driven coaching, nurture tools, and website conversion funnels. Your work will directly influence how consumers discover, engage, and transact on our platform, while helping agents operate more efficiently and effectively.

Range is dependent on the leveling during the interview process. We are open to hiring a Sr.PM, Lead PM, or Principal PM.

What You’ll Do

• Own the roadmap for AI-powered agent enablement tools and consumer-facing product experiences.

• Improve agent performance with internal tools for coaching, follow-up, and lead nurture.

• Drive consumer conversion across key website pages and user flows using A/B testing, funnel optimization, and insights from behavioral data.

• Collaborate cross-functionally with engineering, design, customer success, marketing, and analytics to ship high-impact product experiences.

• Identify pain points in the client journey and develop solutions that improve communication and collaboration between agents, consumers, and partners.

• Leverage experimentation, user research, and data to iterate quickly and validate assumptions.

• Contribute to the ongoing evolution of our business model by identifying new opportunities for product differentiation and growth.

What We’re Looking For

• 3-5 years of product management experience, ideally in high-growth tech or SaaS environments.

• Strong product instincts, fast thinking, and a bias for action.

• Comfortable working in ambiguity and iterating quickly in response to feedback.

• Coachable with intellectual humility and a collaborative mindset.

• Experience optimizing conversion funnels, leading A/B tests, or improving digital consumer journeys.

• Passion for AI and its practical applications—prior AI experience is a plus, but not required.

• Excellent communication and stakeholder management skills.

Benefits and Perks

• Medical (Aetna or Kaiser), Dental & Vision (Guardian)

• Long-Term Disability & Short-Term Disability

• Hospital Indemnity Insurance, Accident Plan, and Employee Critical Illness (Guardian)

• 401k (Vestwell), Life Insurance (Guardian) & Pet Insurance (Nationwide)

• Commuter benefits are offered in certain locations

• PTO, including Volunteer Days to give back to your community

• Annual Anniversary Perks, including one month paid sabbaticals!

• HomeLight Services to help you with buying and selling your home

The following compensation information is provided to comply with job posting disclosure requirements in Colorado, New York, Washington, and California. Base Pay Range: $140,000.00 - $160,000.00, b a se pay will vary depending on several factors, such as the position, location, qualifications of the individual, market conditions, and other operational business requirements. Range is dependent on the leveling process during the interview process.

Let’s chat!

HomeLight is an equal opportunity employer dedicated to building an inclusive and diverse workforce, providing employees with a work environment free of discrimination and harassment. All employment decisions are based on business needs, job requirements and individual qualifications, without regard to race, color, religion or belief, national, social or ethnic origin, sex (including pregnancy), age, physical, mental or sensory disability, HIV Status, sexual orientation, gender identity and/or expression, marital, civil union or domestic partnership status, past or present military service, family medical history or genetic information, family or parental status, or any other status protected by the laws or regulations in the locations where we operate. We will provide accommodations during the recruitment process upon request and any accommodation will be addressed confidentially.

Similar jobs

• Commercial Manager, D2C - Change & Go-To-Market — Sonyinteractiveentertainmentglobal · United States, San Mateo, CA
• Product Manager - B2B SaaS — Avetta · US - Remote
• Associate eCommerce Manager – D2C — Life Fitness / Hammer Strength · Rosemont, IL
• Digital Product Manager - Consumer Channels — Safelite · Remote
• Product Manager — AutoNation · Remote
• Product Manager — SS&C Technologies · Windsor, CT
• Product Manager — Gartner · Irving, TX | Fort Myers, FL | Stamford, CT
• Product Manager — Pingwind · Remote