Digital Product Manager - Consumer Channels

About this role

Does this position interest you? You should apply – even if you don’t match every single requirement! We're known as an auto glass company. That's the focus of what we do. But beyond the glass, we're so much more. We'll help you build a fulfilling career and encourage you to have a life. Let us be the best place you'll ever work.

A Brief Overview

Digital is how most customers first reach Safelite. They arrive in a moment of need, often without knowing their coverage or what their vehicle requires, and they expect to   get to   a resolution quickly.   We’re   hiring a Product Manager to drive the strategy and outcomes for our consumer digital experience.

The Digital Product Manager, Consumer Channels is responsible for the strategy, roadmap, and performance of SL.com and the consumer-facing digital journey. This covers the experience for direct-pay and insurance customers, from identifying their need through quote, scheduling, coverage, and service. The end-user is an individual customer who may only interact with us once, in a moment they didn't plan for, and who expects the experience to be easy and fast

This role translates customer needs and business opportunities into product strategy, partnering with the consumer P&L owner and across Digital, Technology, Design, Marketing, Operations, Contact Center, and Analytics teams to deliver measurable outcomes. The Product Manager is expected to   operate   as a strategic product leader, deeply understanding customer behavior, business value, operational realities, and emerging AI-enabled capabilities to shape products that improve both customer experience and business performance.  

What you will do • Own digital product outcomes for the consumer channel  

• Define and manage product strategy, roadmap, and priorities for the   consumer   digital experience.  

• Translate customer needs, business opportunities, and friction points into clear product problems to solve.  

• Establish success metrics across conversion, self-service completion, customer satisfaction, and support deflection. Track performance after launch.  

• Make tradeoff decisions based on customer impact, business value, effort, risk, and learning potential.  

• Balance near-term optimization, foundational platform work, and longer-term innovation across the roadmap.  

Improve conversion and the end-to-end customer journey  

• Own the consumer funnel from first visit through completed booking, removing friction at each step of quote, scheduling, and coverage, and connecting that work to the revenue and margin the consumer P&L owner is accountable for.  

• Differentiate the experience for direct-pay and insurance customers based on their context and what each needs to reach a resolution.  

• Reduce drop-off, errors, and support-assisted completions in the consumer journey.  

• Use behavioral data and customer   signal   to find the highest-value opportunities to improve conversion and experience.  

Shape AI-enabled consumer experiences  

• Identify   where AI creates measurable customer and business value.  

• Partner with the AI and Agentic product leadership on emerging agentic capabilities and how they apply in the consumer experience.  

• Define use cases where AI improves customer outcomes, self-service, decisioning, and personalization, grounded in real customer problems with measurable value.  

• Help translate AI capabilities into clear customer and business outcomes, with attention to data quality, feedback loops, escalation paths, and trust.  

​ Lead through cross-functional influence  

• Align stakeholders around the problem, opportunity, value, priority, and path forward.  

• Partner closely with the con sumer P&L owner a nd across Technology, Design, Analytics, Marketing, Operations, and Contact Center teams.  

• Bring clarity to ambiguous problems and   facilitate   decision-making when tradeoffs are   required .  

• Operate in a product model with shared outcomes, visible tradeoffs, and continuous discovery and delivery.  

Education Qualifications • Bachelor's Degree or equivalent experience Required

• Salesforce Certification Preferred

• Product Owner Certification Preferred

Experience Qualifications • 5+ years of product management, digital product, or related experience, with meaningful time on consumer-facing digital products at scale.  

• Experience owning digital products from discovery through launch and optimization.  

• Hands-on use of digital analytics platforms (Quantum Metric, Heap, Amplitude,   FullStory ,   Mixpanel , or similar). Y ou run your own analysis and form your own point of view from the data.  

• Demonstrated fluency using AI across the product lifecycle:   strategy development, discovery, customer signal, analysis, and prototyping. Fluent with tools like Claude, Claude Code, Claude Design, ChatGPT, Cursor, Lovable, and Granola.  

• Experience with   experimentation, A/B testing, funnel optimization, or digital performance improvement

• Experience improving conversion in high-intent or high-traffic consumer funnels.  

Target Experience   • We’re   looking for a product leader who has shipped consumer digital experiences inside fast-moving, product-led organizations, and who is energized by helping a company evolve toward that model. The shape of the work matters more than the company name on the resume.  

• High-intent consumer funnels.   eCommerce, booking, quoting, or self-service journeys where conversion and experience are the product.   You’ve   shipped against real customer behavior and moved the numbers.  

• Consumer products   at   scale.   High-traffic experiences where   small changes   matter and where   you’ve   had to balance customer experience with business performance.  

• Product environments where   you’ve   seen real practice work.   Dedicated cross-functional teams, real discovery practices, instrumented experimentation, and outcome-based goals.   You’ve   operated   inside   that

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