Principal Product Manager - Identity

About this role

ZoomInfo is where careers accelerate. We move fast, think boldly, and empower you to do the best work of your life. You’ll be surrounded by teammates who care deeply, challenge each other, and celebrate wins. With tools that amplify your impact and a culture that backs your ambition, you won’t just contribute. You’ll make things happen–fast.

ZoomInfo is seeking a Principal Product Manager, Identity to own the intelligence layer that connects digital signals to real-world business outcomes. In this high-impact role, you'll be responsible for the identity resolution engine that de-anonymizes web traffic, links visitors to companies and contacts, and powers products like WebSights and FormComplete.

As a Principal PM, you'll work at the intersection of platform engineering, data science, and customer value creation. You'll drive systematic improvements to visitor-to-person and IP-to-company match rates, integrate new data sources, and ensure identity data flows seamlessly across ZoomInfo's GTM Intelligence Platform. Your work directly impacts how thousands of customers identify, engage, and convert their ideal buyers.

What You'll Do:

• Strategic Leadership

• Own product strategy and roadmap for identity resolution, defining vision and success metrics that drive measurable improvements in match rates and customer value

• Identify and prioritize opportunities to enhance identity resolution through new data sources, improved algorithms, and better data quality

• Evaluate, negotiate, and integrate 3rd party data partnerships that expand identity coverage and accuracy

• Define and track core metrics including visitor-to-person match rates, IP-to-company accuracy, coverage, latency, and downstream revenue impact

• Partner with product marketing, sales enablement, and customer success to position identity capabilities and drive adoption

Execution Excellence

• Deliver measurable improvements to identity resolution performance through rigorous prioritization, rapid experimentation, and iterative execution

• Diagnose and resolve data quality issues that impact match rates, customer trust, and product experience

• Build scalable monitoring and alerting systems that track identity resolution health and enable proactive issue detection

• Create frameworks for evaluating new data sources and measuring their incremental impact on resolution performance

• Conduct deep discovery using data analysis, customer interviews, and competitive research to uncover opportunities for improvement

Cross-Functional Partnership

• Partner with Platform, Application, and Data teams to ensure seamless integration of identity data into customer-facing products

• Collaborate with data science and engineering to solve complex problems in entity resolution, probabilistic matching, and signal enrichment

• Work with analytics teams to instrument metrics, build dashboards, and enable data-driven decision making

• Enable go-to-market teams through training, documentation, and competitive positioning

• Ensure compliance with global privacy regulations (GDPR, CCPA) and maintain privacy-by-design principles

What You Bring:

• Required Qualifications

• 12+ years of product management experience in data-intensive B2B SaaS environments, with focus on data products, identity systems, or platform-level capabilities

• Deep understanding of identity resolution, entity matching, IP-to-company mapping, visitor identification, and the evolving privacy landscape

• Technical fluency with SQL, Snowflake, and BI tools (Tableau, Looker) - ability to independently analyze data, diagnose issues, and make data-driven decisions

• Proven track record identifying, diagnosing, and resolving data quality issues at scale with understanding of coverage, accuracy, and freshness trade-offs

• Cross-functional leadership - demonstrated ability to influence and align engineering, product, data science, and go-to-market teams without formal authority

• Customer-centric mindset with experience optimizing adoption funnels and driving engagement for technical products

• Excellent communication skills - ability to translate complex technical concepts into clear, value-based narratives for executives and customers

• Bias for action - track record of moving quickly from insight to execution with iterative, test-and-learn approach

• B2B SaaS experience with enterprise data products, platform products, or GTM tools

Preferred Qualifications

• Experience with AdTech, MarTech, or Real-Time Bidding (RTB) ecosystems

• Background in data science, engineering, or analytics prior to product management

• Experience with customer data platforms, audience targeting, attribution, or cookieless solutions

• Familiarity with 3rd party data sourcing, evaluation, and integration

• Experience with probabilistic matching, entity resolution, or graph-based identity systems

• Knowledge of data privacy regulations and their product implications

• Experience in sales intelligence, marketing technology, or revenue operations domains

Why ZoomInfo?

• Industry Leader: Power the go-to-market strategies of 35,000+ companies worldwide

• Data at Scale: Work with one of the largest and most comprehensive B2B databases in the world

• Innovation Culture: Ship fast, learn faster. We value experimentation and continuous improvement

• Impact: Your work directly impacts how customers identify and engage their ideal buyers

• Growth: Join a company that's rapidly expanding product offerings and market leadership

• Team: Work with world-class product, engineering, data science, and go-to-market teams

#LI-VC1

#LI-Remote Actual compensation offered will be based on factors such as the candidate’s work location, qualifications, skills, experience and/or training. Your recruiter can share more information about the specific salary range for your desired work location during the hiring process. We want our employees and their families to thrive.

In addition to comprehensi

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