PR and Communications Manager

About this role

What the Role Is

Babylist is looking for a hands-on PR & Communications Manager to shape how consumers, media, partners, investors, and prospective leaders understand who we are and where we’re going. You’ll create a proactive communications roadmap that positions Babylist as a category-defining family platform and modern technology company. Connecting product innovation, business growth, partnerships, leadership perspectives, and cultural moments, you’ll tell cohesive stories about how we build and why it matters to modern families. You’ll own consumer and corporate PR, develop distinctive executive points of view, and match the right leaders with high-impact opportunities across press, podcasts, and industry events. You’ll also lead an awards strategy that strengthens credibility and demonstrates Babylist’s momentum.

Who You Are

• You've spent 8-10 years in PR or communications , ideally a mix of in-house and agency (or editorial) time, with enough in-house experience to know what it's like to have real skin in the game.

• You're an excellent, independent writer. You can ghostwrite a leadership LinkedIn post or a founder's Substack essay in someone else's voice.

• You think in cohesive narratives, not one-off announcements. You can connect a product launch, company milestone, executive perspective, or partnership to a larger story about where Babylist is headed.

• You can tell a human story as well as you can tell a tech or product story, and vice versa. You are able to get into real debates about the right angle for us and are able to see around the corner when it comes to press, PR, and comms.

• You're plugged into media, ecommerce, and employer branding trends, and you know how to balance the numbers (reach, coverage quality) with what's actually on-brand.

• You're comfortable prepping senior leaders for press and standing next to them when it happens, showroom activations, live press moments, and executive visibility work included.

• You have real relationships across digital, print, and broadcast media, and know how to land the right placement, Forbes or NYTimes-caliber, not just any hit.

• You work East Coast hours and can travel to NYC on short notice. You don't need to live in New York, but you need to be online and available on East Coast time as well as able to travel.

• You're comfortable with a lot of trust and not a lot of hand-holding. This role reports to a manager who wants to delegate real ownership.

• You naturally reach for AI in your work. At Babylist, every team uses AI daily. You're already using it to move faster and improve your output, and you stay curious about what's coming next.

How You Will Make An Impact

• Build an integrated PR and communications roadmap across leadership, business growth, product and technology innovation, partnerships, social impact, and workplace culture.

• Grow consumer press coverage beyond what our agency partners currently drive.

• Amplify our work with celebrity, influencer, and social-impact partners, and turn moments like our past high-profile partnerships into real, sustained coverage.

• Build a distinctive thought-leadership platform for Babylist executives through ghostwriting, media opportunities, podcasts, and relevant industry stages.

• Land targeted executive placements at the outlets and podcasts that actually matter to our category, not a scattershot pitch list.

• Manage our external PR and influencer agency partners day to day, and know when their ideas are worth running with.

• Own our corporate comms collateral: team and press pages, press releases, leadership presentations.

• Show up in person for press moments and showroom activations.

• Partner across Product, Data, Insights, Partnerships, Social Impact, and People teams to proactively identify stories and build a consistent communications pipeline.

• Build the internal playbooks that let the rest of the company tell our story consistently.

• Own Babylist’s awards strategy, using recognition and external validation as proof points for the company’s broader story.

• Establish clear measures of impact across awareness, credibility, quality of coverage, executive visibility, and engagement.

Why This Role

• Babylist is on an incredible growth trajectory, and this role is critical to ensuring our story keeps pace with the business we’re becoming.

• You’ll shape how Babylist is understood and make sure our story reaches the right audiences in the places that matter, from consumers and media to partners, investors, and prospective leaders.

• This is a high-visibility role with direct access to senior executives. You’ll help develop their points of view, advise where and how they show up, and translate company priorities into compelling external narratives.

• We haven't built a proactive PR function yet. You'd be the one to build it, not maintain someone else's plan.

• Babylist has unmatched reach into what's actually happening with new parents, paired with real tech-company scale. Few places let you tell both stories at once.

• You'll report to a manager who wants to hand off real ownership: weekly 1:1s, not day-to-day oversight.

• You'll have a direct hand in our highest-visibility moments, like celebrity and creator partnerships and executive press, not just supporting them from the sidelines.

About Compensation

We use a market-based approach to compensation. The starting salary range for this role is:

$121,400 to $161,900

Your starting salary will be based on your location, experience, and qualifications, with increases over time tied to performance, role growth, and internal pay equity.

Who We Are

Babylist is the leading platform for expecting and new families. More than 10 million people shop with Babylist every year, making it the go-to destination for seamless purchasing, guidance, and expert recommendations. As a modern, AI-forward tech company, Babylist has expanded from a universal registry into a full ecosystem — the Baby

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