Senior PR & Communications Manager

About this role

About Mixpanel

Mixpanel turns data clarity into innovation. Trusted by more than 29,000 companies, including Workday, Pinterest, LG, and Rakuten Viber, Mixpanel’s AI-first digital analytics help teams accelerate adoption, improve retention, and ship with confidence. Powering this is an industry-leading platform that combines product and web analytics, session replay, experimentation, feature flags, and metric trees. Mixpanel delivers insights that customers trust. Visit mixpanel.com to learn more.

About the Role

We're looking for a Senior PR & Communications Manager for a high-visibility, high-ownership role for someone who thrives at the intersection of storytelling, strategy, and execution. As the first in-house comms hire, you'll report directly to the Head of Communications & Content and will help build the PR function at Mixpanel and play a foundational role in shaping how the company is perceived by the press and public.

You'll own day-to-day communications programs across media relations, product launches, and internal comms — while serving as the primary point of contact for US, EMEA, and APAC agency partners and media. This is a rare opportunity to build something from the ground up at a company with a strong product, a clear category, and a compelling story to tell. This role requires two days per week in our San Francisco or New York office.

Responsibilities

Media relations

• Cultivate and maintain relationships with journalists, editors, and producers covering enterprise tech, analytics, AI, data, and SaaS

• Drive earned media coverage in top-tier business and trade outlets

• Develop compelling story angles, press materials, pitches, and messaging frameworks

• Serve as a primary media contact and help prepare spokespeople for interviews and public presentations

• Establish and track metrics to monitor the health of Mixpanel’s coverage

Product launches & company news

• Partner closely with Product Marketing to develop and execute PR strategies for major product announcements

• Manage PR and comms activities for company news and announcements

• Ensure messaging is consistent, differentiated, and resonant with technical and business audiences

Agency & partner management

• Manage agency relationships in the US, EMEA, and APAC, setting clear priorities, KPIs, and workflows

• Serve as the internal contact and day-to-day liaison, ensuring agency output aligns with Mixpanel's voice and goals

Internal communications

• Partner with the People team and leadership to craft internal announcements and other types of internal messaging

• Support the development of internal communication programs that keep employees informed and connected to the company's narrative

Crisis & issues management

• Monitor the media and competitive landscape for potential reputational issues

• Support the development of crisis communications protocols and serve as a strategic voice in sensitive situations

Executive communications

• Identify, pursue, and manage award submissions, podcast appearances, and speaking opportunities at key industry conferences and events

• Develop and maintain LinkedIn content strategies for executives, helping amplify their voice and build their professional presence

• Collaborate with executives on bylines and contributed articles, from ideation through to final draft

• Develop and execute broader thought leadership narratives and plans for executives and the company

We're Looking For Someone Who Has

• 7+ years of communications experience, with a strong preference for candidates who have worked both in-house at a B2B tech company and at a PR agency

• Experience in one or more of the following spaces: analytics, data, AI, engineering, product development. You understand the audience and know how to translate technical concepts into stories that resonate.

• Exceptional writer and editor across formats: press releases, media pitches, executive messaging, bylines, internal announcements, and social content

• Strong verbal communicator with confidence presenting to and advising senior stakeholders

• Strong storytelling skills and news judgment

• A track record of securing meaningful coverage in top-tier and tech outlets

• Experience managing external agencies and partners and working cross-functionally with various internal partners

• Comfortable working independently in an ambiguous, fast-moving environment — this is a building role

• Experience working with PR agencies or teams outside of the United States

• Journalism training or prior experience as a reporter/editor is a genuine plus

Bonus Points For

• Familiarity with analyst relations (Gartner, Forrester, IDC) in a B2B SaaS context

• Experience supporting a company through a major growth phase, rebrand, or category creation moment

• Experience working as a PR team of one

• Existing relationships with reporters covering enterprise software, product management, data infrastructure, analytics, and/or AI

#LI-Hybrid Compensation

The amount listed below is the total target cash compensation (TTCC) and includes base compensation and variable compensation in the form of either a company bonus or commissions. Variable compensation type is determined by your role and level. In addition to the cash compensation provided, this position is also eligible for equity consideration and other benefits including medical, vision, and dental insurance coverage. You can view our benefits offerings here .

Our salary ranges are determined by role and level and are benchmarked to the SF Bay Area Technology data cut released by Radford, a global compensation database. The range displayed represents the minimum and maximum TTCC for new hire salaries for the position across all of our US locations. To stay on top of market conditions, we refresh our salary ranges twice a year so these ranges may change in the future. Within the range, individual pay is determined by experience, job-related skills, qualifications,

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