Media Buyer, Integrated Media Investment

About this role

WHO WE ARE

Crossmedia is the global media independent. We’re committed to doing media and business the right way, guided by the principles of TRUST, REASON and the Pursuit of HAPPINESS. Crossmedia US was founded in NY in 2000 and is one of the largest minority-owned full-service media planning & buying agencies in the nation. We are 500+ Crossmedians worldwide with big ambitions to continue to grow with soul.

We focus on what media agencies should do: create innovative connections between brands and people regardless of channel or budget. And we do it in an honest way. We are and always have been a values-based organization. We earn our clients TRUST by ensuring media transparency in our business model and objectivity in decision-making. We apply REASON & logic to finding solutions to our clients' greatest business challenges. The Pursuit of HAPPINESS matters to us. Big time. We invest in each colleagues’ professional & personal wellbeing and growth. It’s why we have countless initiatives, clubs & cultural events dedicated to our people and why we have been the top ranked media agency named to Ad Age’s Best Places to Work for the past seven years in a row.

We have offices in the US in New York and Philadelphia, with employees across 25+ states, as well as in London and Germany. Our client roster includes U.S. Bank, Invesco, Newell Brands, NASCAR, Planet Fitness, American Cancer Society, Ricola, Herschend Family Entertainment, Edible Arrangements and more.

YOUR ROLE:

The Buyer oversees tactical planning, execution and reporting of campaigns. They utilize their knowledge of the media marketplace and media channels to brainstorm and ideate new activations and vendors for media campaigns.

A successful Buyer is resourceful, organized, and energetic throughout the planning process. A strong communicator, you are comfortable in a fast-paced industry and handling multiple projects.

At Crossmedia, it’s more than just doing the job, it’s about doing things the right way and living our values of Trust, Reason, and Happiness, day in and day out. This is what those values mean for a Buyer at Crossmedia.

Reliable, ethical & operates in the best interest of Crossmedia & clients

• Maintains a base-level knowledge of buying for both online and offline media channels: Digital (Banners, Audio, Video) Search, Social, TV, Radio, OOH [Out-of-Home], Print.

• Owns vendor communications and developing relationships with clients.

• Manages RFP process: developing partner consideration sets, putting together RFPs, and managing conversations & RFP development with partners.

• Collaborates on the buying of media, vendor contracts, budget management by individual platforms, billing/invoicing for media campaigns.

• Leads knowledge of media buying tools to execute plans and buys- Freewheel, SBMS/Adazzle, GCM & MOAT/IAS, GCM, Datorama, Tableau etc.

• Applies principles of negotiation to ensure discounts and added value

• First ‘gatekeeper’ and reviewer for Assistant’s work.

• Ensures smooth campaign launch & execution and communicates updates internally and externally.

• Deep understanding of the Digital media trafficking process

• Performs weekly pacing and monitoring of campaign performance

Focuses on a quality product, adhering to Crossmedia’s high standards

• Fully comprehends media strategy and tactical details.

• Supports Supervisor/Director in the development of media approach

• Proactively encourages media + creative integration through cross-agency presentations and timelines

• Validates accuracy of data use for reporting

• Develops media POVs for clients

• Encourages thinking outside of the box.

• Stays up to date with marketplace offerings and new opportunities

Personal efforts generate satisfaction – clients, team, company

• Participates in training to enhance their professional growth.

• Mentors Assistant Buyers; provides ongoing feedback and reviews to guide growth.

• Displays a high level of personal dedication and motivation.

• Positively contributes to our culture.

• Troubleshoots team issues and concerns.

• Builds esprit de corps through strong team communication.

REQUIREMENTS

• 2 years of experience in a media investment/buying role across online and/or offline channels, including campaign execution and managemen (Digital - Display, Audio, Video), Search, Social, and Traditional (TV, Radio, OOH, Print).

• Proficiency with media tools and platforms such as Freewheel, SBMS/Adazzle, GCM, MOAT/IAS, Tableau,

• Strong project and campaign management skills, including RFP development, vendor negotiations, trafficking, and pacing/reporting.

• Effective communication and collaboration skills—able to manage vendor relationships, support internal teams, and clearly articulate media strategies.

• Ability to mentor junior team members

Salary range $62k – $75k. Compensation is determined on the skills, qualifications and tenure of the applicant.

This role requires proximity to New York City. We offer a hybrid work arrangement, with a combination of onsite work and the flexibility to work from home. CROSSMEDIA BENEFITS

Our principles of Trust, Reason, and the Pursuit of Happiness are brought to life through benefits that recognize and support the diversity and physical, emotional, and professional well-being of our people, including:

• Flexibility to work in hybrid manner with in-office and work from home options (depending on role).

• Open/Flexible PTO with US & UK specific policies

• Sponsored healthcare options and agency-wide physical & mental health support

• 401k with company match (USA), and generous Pension (UK)

• Paid sabbatical at significant milestone anniversaries

• Generous paid parental leave policy

• Life milestone recognition & support

• The Pursuit of Happiness Fund devoted to helping Crossmedians find their happy (be it travel, enrichment class, fitness membership or professional development)

• Cell phone/tech reimbursement

• Student Loan payment

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