Managing Director, Integrated Media Investment

About this role

WHO WE ARE

Crossmedia is the global media independent. We’re committed to doing media and business the right way, guided by the principles of TRUST, REASON and the Pursuit of HAPPINESS. Crossmedia US was founded in NY in 2000 and is one of the largest minority-owned full-service media planning & buying agencies in the nation. We are 500+ Crossmedians worldwide with big ambitions to continue to grow with soul.

We focus on what media agencies should do: create innovative connections between brands and people regardless of channel or budget. And we do it in an honest way. We are and always have been a values-based organization. We earn our clients TRUST by ensuring media transparency in our business model and objectivity in decision-making. We apply REASON & logic to finding solutions to our clients' greatest business challenges. The Pursuit of HAPPINESS matters to us. Big time. We invest in each colleagues’ professional & personal wellbeing and growth. It’s why we have countless initiatives, clubs & cultural events dedicated to our people and why we have been the top ranked media agency named to Ad Age’s Best Places to Work for the past seven years in a row.

We have offices in the US, London and Germany. Our client roster includes U.S. Bank, Invesco, Newell Brands, NASCAR, Planet Fitness, American Cancer Society, Ricola, Herschend Family Entertainment, Zalando, Edible Arrangements, Citizens Bank, and more.

YOUR ROLE

Crossmedia is seeking a senior investment leader to join its Investment Leadership Team. Reporting to the Head of Investment, the Managing Director partners closely with fellow MD’s to shape investment strategy, strengthen marketplace relationships, lead high-performing teams, and deliver exceptional client outcomes.

This is a highly visible, cross-functional leadership role for someone who combines deep, hands-on channel expertise with the executive presence to represent Crossmedia's total investment point of view to clients, partners, and the marketplace at large.

As a champion of media investment, the Managing Director, Integrated Investment lead is responsible for a book of business as it relates to investments across Video/CTV, Local TV/Audio, OOH/Print, Display, Native, Social, Search, and Programmatic — managing multiple client sets simultaneously, deputizing for the Head of Investment where needed, and acting as the central point of contact for all Centers of Excellence (CoEs) within OneMarketplace. The ideal candidate is a forward-thinking, innovative operator who is equally comfortable setting long-term investment vision and rolling up their sleeves on day-to-day activation, negotiation, and reconciliation.

REPORTING & SCOPE

• Reporting to the Head of Investment, this role serves as a key member of the Investment Leadership Team, providing strategic leadership across media investment, client partnerships, talent development, operational excellence, and agency-wide initiatives.

• Oversees integrated investment strategy and activation across a portfolio of multiple, concurrent client accounts spanning all media channels.

• Acts as the point of contact (POC) for internal stakeholders (account, strategy, analytics, audience, ad ops) and external stakeholders (clients, media owners, platform and enterprise partners).

• Partners closely with Centers of Excellence leads to ensure consistent, best-in-class investment practice across the agency.

RESPONSIBILITIES

Investment Strategy & Innovation

• Set the overall strategic investment roadmap across all channels, identifying innovation opportunities, emerging platforms, and around-the-corner risks and opportunities.

• Bring deep, cross-channel investment expertise to strategic and tactical planning, translating marketplace shifts into actionable client recommendations.

• Define optimal investment approaches platform selection, direct vs. DSP, enterprise partner deals, addressable audience strategies in partnership with CoEs and planning/audience teams.

• Maintain a forward-looking view of the evolving media landscape, data practices, and buying models, and proactively bring new capabilities to clients ahead of the market.

• Lead tactical budget recommendations and investment evolutions across a diversified, multi-client portfolio.

Client & Marketplace Leadership

• Serve as a senior representative of total investment strategy, partnering upstream with account, strategy, analytics, and audience practices.

• Act as the primary POC for clients and marketplace partners on all matters of investment, representing the full breadth of Crossmedia's Centers of Excellence in a single, unified voice.

• Lead cross-channel investment points of view (POVs) for the marketplace, positioning Crossmedia as a thought leader in media investment innovation.

• Build and sustain trusted, senior-level relationships with clients and partners, operating as a credible strategic advisor and escalation point.

• Represent the Head of Investment in client and marketplace forums as needed, ensuring continuity of relationships and decision-making.

Investment Activation & Operations

• Own the agenda, timeline, and delivery of all client media activation, ensuring priorities are clear and staff capacity is used efficiently across a multi-client book of business.

• Manage day-to-day workflow, communication, and accountability for account buying activity across teams.

• Lead RFPs end-to-end: ideation, issuance, vendor assessment, and negotiation.

• Steward buys across platforms input, maintenance, and budget tracking ensuring accuracy and discipline at scale.

• Oversee reporting and reconciliation, including insight amplification, QA, actualization, and forecasting, maintaining rigorous organizational standards across all accounts.

Strategic Partnerships

• Develop and maintain long- and short-term strategic partnership plans, including joint business planning across Google, The Trade Desk, social platforms, and other key partners.

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