Marketing Insights Strategist - AI

About this role

About Us

Since 1989, SHI International Corp. has helped organizations change the world through technology. We’ve grown every year since, and today we’re proud to be a $16 billion global provider of IT solutions and services.   Over 17,000 organizations worldwide rely on SHI’s concierge approach to help them solve what’s next. But the heartbeat of SHI is our employees – all 7,000 of them. If you join our team, you’ll enjoy: • Our commitment to diversity, as the largest minority- and woman-owned enterprise in the U.S.

• Continuous professional growth and leadership opportunities.

• Health, wellness, and financial benefits to offer peace of mind to you and your family.

• World-class facilities and the technology you need to thrive – in our offices or yours. 

Job Summary

The Marketing Insights Strategist - AI is responsible for identifying, evaluating, and communicating emerging trends, technologies, partnerships, and market developments shaping the future of artificial intelligence and adjacent technology markets.

This role serves as a strategic research and intelligence resource for Product Marketing, business unit leadership, and executive stakeholders. The Marketing Insights Strategist monitors industry developments, competitive activity, startup ecosystems, analyst research, partner landscapes, and customer adoption trends to help SHI anticipate market opportunities and make informed business decisions.

Working closely with Product Marketing Managers and portfolio leadership, this individual translates complex market signals into actionable insights that support strategic planning, technology evaluation, partner prioritization, portfolio development, and go-to-market initiatives. The role also identifies opportunities for collaboration across SHI business units, helping create cross-pillar solutions that better address evolving customer needs.

The ideal candidate is intellectually curious, analytically minded, and passionate about emerging technologies, with a particular interest in artificial intelligence and its potential to create new customer, partner, and business opportunities.

Role Description • Monitor and analyze emerging developments across artificial intelligence, machine learning, agentic AI, data platforms, automation, and adjacent technology markets.

• Conduct ongoing market research covering industry trends, technology adoption patterns, investment activity, startup ecosystems, analyst perspectives, and competitive developments.

• Identify emerging technologies, solution categories, and market opportunities that may have strategic relevance for SHI and its customers.

• Develop market intelligence reports, trend analyses, executive briefings, and strategic recommendations for business and marketing leadership.

• Identify emerging technology partners, vendors, startups, and ecosystem opportunities that may create strategic value for SHI and its customers.

• Evaluate potential partnerships and technology alliances by assessing market relevance, customer demand, competitive differentiation, and long-term growth potential.

• Identify opportunities for collaboration across SHI business units and technology practices, helping develop integrated solutions that address broader customer business challenges.

• Monitor customer buying trends and market shifts to uncover opportunities for new solution offerings, partner relationships, and cross-pillar initiatives.

• Produce strategic recommendations that connect emerging technologies, partner ecosystems, and SHI capabilities into actionable growth opportunities.

• Support Product Marketing Managers with market research, competitive analysis, customer insights, positioning, and messaging development.

• Collaborate with business unit leaders to understand emerging technology priorities and provide relevant market intelligence and strategic recommendations.

• Track competitor positioning, product announcements, acquisitions, investments, partnerships, and go-to-market activities.

• Create executive-ready presentations that communicate complex industry trends and their potential business impact.

• Assist in the development of thought leadership content, strategic narratives, keynote themes, and future-focused marketing initiatives.

• Support portfolio leaders in evaluating future market adjacencies, emerging solution areas, and expansion opportunities.

• Maintain market intelligence frameworks, research repositories, and reporting processes that improve organizational awareness of emerging trends.

• Leverage AI-powered research tools and data sources to enhance research efficiency and insight generation.

• Serve as an internal advocate for continuous learning and awareness of emerging technologies.

Behaviors and Competencies • Strategic Curiosity: Demonstrates a strong desire to understand emerging technologies, market shifts, and future business opportunities.

• Analytical Thinking: Synthesizes large volumes of information into clear insights, recommendations, and strategic implications.

• Research Excellence: Applies rigorous research methodologies to identify meaningful trends and distinguish signal from noise.

• Opportunity Identification: Recognizes emerging market opportunities, connects disparate trends, and identifies potential paths for business growth, partnership development, and portfolio expansion.

• Communication: Effectively communicates complex concepts in a clear and engaging manner to both technical and non-technical audiences.

• Business Acumen: Understands how technology trends translate into commercial opportunities, customer outcomes, and competitive advantage.

• Collaboration: Works effectively across Product Marketing, business units, sales, solutions, and executive leadership teams.

• Innovation Mindset: Demonstrates a passion for emerging technologies, experimentation, and continuous learning.

• Data Literacy: Utilizes quantitative and qualitative data to support research findi

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