Manager, Demand Generation Analytics

About this role

The   Manager, Demand Generation Analytics   leads the development, activation, and measurement of   audience ‑ driven   media strategies across the Inspire Brands portfolio. This role manages   two analysts   and is accountable for building scalable, analytically sound audiences using   SQL and first ‑   and   third ‑ party   data , as well as evaluating the   incremental sales impact   of those audiences once activated in paid media.  

This role partners closely with Media, Audience Planning, and Marketing Science to ensure audience strategies are measurable,   optimized , and clearly linked to business outcomes. The Manager   is responsible for   translating complex data into actionable guidance that improves media effectiveness .  

RESPONSIBILITIES  

• Manage and develop a team of analysts responsible for audience creation, activation support, and measurement.  

• Design and build audience definitions using   SQL   across multiple first and   third ‑ party   data sources.  

• Own post   campaign   analysis of audiences, including   incremental sales,   purchase frequency, ticket size , and RO AS , to assess effectiveness and inform future investment decisions.  

• Establish clear linkages between   audience ‑ targeted   media exposure and   brand KPIs and business outcomes .  

• Develop and socialize repeatable analytical frameworks for evaluating audience performance across brands and channels.  

• Monitor   competitive media and audience strategies   to   identify   emerging trends, opportunities, and risks.  

• Partner with   cross ‑ functional   teams to ensure measurement approaches are aligned, scalable, and   decision ‑ ready .  

• Ensure data quality, methodological rigor, and consistency in how audiences and results are defined and reported.  

Ideal Candidate   We’re   seeking   a highly engaged analytics leader with   a strong foundation   in audience strategy,   SQL ‑ based   data analysis, and media measurement. The ideal candidate is passionate about understanding   consumer behavior and   perception , and   about building analytic approaches that directly connect audience strategies to   incremental sales and business impact . They bring both technical depth and managerial maturity, with the ability to coach analysts while driving clear,   outcome ‑ oriented   insights.  

EDUCATION QUALIFICATIONS   Minimum: 4 yr degree

EXPERIENCE QUALIFICATION   Minimum: 2+ yrs M anagement experience of 1 or more analysts   • 7+ yrs e xperience with various media measurement tools including media mix modeling, brand lift studies, digital   attribution, and foot traffic measurement • 1+ yrs ex perience with ETL tools to   create automated processes to aggregate media spend and impression data from media partners • 2+ yrs D ashboard tools such as Tableau, MicroStrategy or Google Data Studio to automate reporting processes   • 4+ yrs S QL or other database querying language

REQUIRED KNOWLEDGE,   SKILLS   or ABILITIES   • Strong understanding of Customer Data Platforms (CDPs) and clean room technologies, including how to activate audiences and measure media impact using treated vs. control and   incrementality ‑ based   methodologies   

• Advanced   proficiency   in SQL and working with large, complex datasets to build,   validate , and scale audience definitions using first ‑   and   third ‑ party   data   

• Deep understanding of media measurement approaches, including incremental sales lift, foot traffic, customer panels, and   walled ‑ garden   measurement frameworks   

• Familiarity with media measurement solutions and vendors across TV, CTV, Video, Social, Display, Search, and OOH, with the ability to evaluate and   optimize   audience performance across partners, creative, and targeting   

• Strong analytical skills with a demonstrated ability to link   audience ‑ level   media exposure to business outcomes, including sales lift, ROI, and efficiency metrics   

• Proven ability to develop and standardize analytical frameworks that enable repeatable audience measurement across brands and campaigns   

• Strong storytelling and communication skills, with the ability to synthesize complex analyses into clear insights and actionable recommendations for   cross ‑ functional   stakeholders   

• Experience managing, mentoring, or reviewing the work of analysts,   providing   technical guidance, analytical feedback, and prioritization support   

• Collaborative,   team ‑ oriented   mindset with a demonstrated ability to build strong working relationships with internal teams, agency partners, and external vendors   

• Strong intellectual curiosity around media, audiences, and consumer behavior, with an interest in how media platforms, targeting, and measurement approaches   operate   in practice  

TRAVEL- Up to 15% domestic travel  

  Inspire is a multi-brand restaurant company whose portfolio includes more than 33,000 Arby’s, Baskin-Robbins, Buffalo Wild Wings, Dunkin’, Jimmy John’s, and SONIC restaurants worldwide.

We’re made up of some of the world’s most iconic restaurant brands, but we’re much more than just a restaurant company. We’re a team of hundreds of thousands who individually and collectively are changing the way people eat, drink, and gather around the table. We know that food is much more than a staple—it’s an experience. At Inspire, that’s our purpose: to ignite and nourish flavorful experiences.

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