Senior Manager, Demand Generation & Marketing Operations

About this role

Flexe is a team of technology entrepreneurs and logistics experts who are transforming the $1.5T logistics industry. We deliver technology-powered flexible warehousing infrastructure to the world’s largest Enterprise companies, creating unprecedented agility and flexibility in their supply chains. Our cloud-based software platform connects to 1300+ warehouse operators across North America, making the process of sourcing, operating and scaling logistics services fast and efficient. Flexe.com

Flexe runs an on-demand warehousing marketplace for enterprise shippers and retailers. We are also in the middle of building a category around it: spot warehousing, measured and priced the way freight already is. That is a more interesting marketing problem than another software funnel, and this is the role that turns it into pipeline.

We are looking for a versatile, hands-on growth marketer to run the demand engine that fills our pipeline. Many companies split this work across various specialists. We would rather give all of it to one person who wants the range: digital marketing and paid media, integrated campaigns from concept through reporting, the marketing operations and attribution underneath them, our events, and the handoff that lets sales act on the demand you create. You will set the strategy and then build the thing yourself, using AI to magnify your impact and close the distance between an idea and a live campaign. You should want that kind of ownership: the budget, the channels, the number, and the room to change course the week the data turns. Experience in B2B technology or logistics is a plus. This position reports to the VP of Marketing & RevOps.

While you will wear many hats, you will not be doing any of this alone. We are a small, tight-knit team: one teammate leads Flexe.com and our organic and inbound programs, another owns our messaging, content, and communications, and you will work shoulder to shoulder with both. You will also direct our outside partners, including our paid media agency and the PR firm we just brought on to sharpen our profile in the market. How the work divides between you, your two teammates, and our partners is something we will shape together in your first quarter. Most people at this level inherit someone else's org chart; you will help draw this one. The mandate itself is fixed from day one: own the demand engine, the budget behind it, and the number it produces.

JOB RESPONSIBILITIES

(50%) Digital Marketing & Marketing Operations

• Own our paid media program end to end, from budget and channel mix through audiences and creative, with a focus on high-intent demand.

• Direct our paid media agency's day-to-day work and serve as the single accountable owner for what it produces.

• Make paid and organic work as one system rather than two: coordinate with the teammate who owns SEO and AI-search so that campaigns, landing pages, and press reinforce our visibility instead of competing with it.

• Own conversion tracking and campaign attribution across paid, organic, and outbound, so that every dollar and every program ties credibly back to pipeline.

• Partner with RevOps to run marketing's operational backbone: marketing automation, campaign data in Salesforce you can actually report from, lead capture and routing, and funnel reporting.

• Own the martech stack and the budget behind it. You decide what earns renewal and what gets cut.

• Publish the marketing scorecard and report program performance to the wider business.

(30%) Demand Generation Programs & Campaigns

• Plan, build, launch, and report on integrated campaigns that pull together paid, outbound, email, web, social, organic, and earned media.

• Own the campaign calendar and the seasonal and thematic programs on it, working with our content, web, and PR counterparts to assemble each one.

• Build AI-assisted outbound plays that turn buying signals and intent data into booked meetings for Business Development.

• Hold every program to a pipeline number. Kill what does not work, double down on what does, and carry the lessons into the next campaign.

(10%) Events

• Share ownership of our trade show presence with the team, splitting sponsorships, booth and vendor logistics, staffing, and on-site activations.

• Run pre-show and post-show outreach so that booth conversations turn into meetings.

• Recommend which shows earn our money each year, manage the events budget, and report what each one returned.

(10%) Sales Enablement & Revenue Alignment

• Maintain the campaign playbooks and talk tracks that let Business Development act quickly on marketing-generated demand.

• Own the handoff to sales, including target account lists, routing expectations, and feedback loops on lead quality.

• Support enablement moments tied to campaign launches, competitive updates, and event preparation.

These weightings shift by quarter. Events and campaigns dominate in show season; paid and measurement dominate in between.

QUALIFICATIONS

Required Qualifications

• 7+ years of B2B marketing experience spanning demand generation and marketing operations, in-house or agency side.

• Hands-on paid media experience across LinkedIn and Google Ads, plus ABM and intent platforms such as 6sense, covering budget management, audience strategy, and conversion tracking. You should be comfortable in the platforms yourself, not only reviewing an agency's dashboard.

• Working fluency in marketing automation and CRM, with the operational discipline to keep campaign attribution and reporting trustworthy.

• A track record of owning integrated campaigns end-to-end and reporting their impact on pipeline.

• You have rebuilt part of your own workflow around AI and can walk us through what changed as a result. This team runs AI-first by design.

• You want the range: strategy one day, inside the ad platform the next, on a show floor in March.

• Experience directing external agencies and managing vendor budgets and renewals.

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