Lifecycle Marketing Lead (Remote US)

About this role

DIRECTIVE CONSULTING IS THE LEADING B2B PERFORMANCE MARKETING AGENCY THAT DELIVERS REAL REVENUE—NOT JUST LEADS.

We use Customer Generation (a marketing methodology developed by us) to cut through the noise. Forget MQLs—we’re here to drive pipeline, fuel SQLs, and scale brands that are serious about growth. From Paid Media and SEO to CRO, RevOps, and Go-To-Market Strategy, we build marketing engines that win in SaaS and across B2B industries.

We move fast. We think boldly. We are elite. We hire people who challenge the status quo and push campaigns past what’s expected - sparking demand for bold, innovative brands. If you live for performance, love solving hard problems, and want your work to actually mean something, you’ll fit right in.

But here’s the fun part—we don’t just deliver results; we’re shaping the future of marketing. Ready to build something that breaks the mold?

THE ROLE

Directive is building a dedicated Lifecycle Marketing practice designed to help clients turn more of the demand they already generate into pipeline, revenue, repeat purchases, expansion, and long-term customer value.

We are looking for an Associate Director of Lifecycle Marketing to help build that offering from the ground up.

This is a player-coach role from day one. You will be hands-on with strategy, platform architecture, client delivery, and execution while also helping define how Directive approaches Lifecycle Marketing as a practice. As the offering grows, you will help hire, mentor, and develop the team around you while continuing to stay close to our most strategic and complex client work.

You will have significant autonomy to shape the practice, including our methodology, service offerings, delivery model, technology recommendations, measurement frameworks, and how we bring Lifecycle Marketing to market. You will work closely with the Director and Managing Director, who will provide strategic direction, support, and partnership while giving you room to build.

This is not a role for someone looking to inherit a finished playbook. We have a strong starting point, but we are looking for someone with the experience and point of view to challenge it, improve it, and help us create something meaningfully differentiated.

THE CLIENTS YOU'LL SUPPORT

Our Lifecycle Marketing practice supports two fundamentally different revenue models. You need to be able to operate across both and teach others how to do the same.

eCommerce

- Direct Commerce Retention: Distributors, manufacturers, and other businesses with a direct purchasing relationship and trackable order history.

- Channel & Partner Enablement Lifecycle: Manufacturers selling through distributors, dealers, resellers, or other channel partners. In these environments, the lifecycle audience may be the channel partner rather than the end buyer.

Service & SaaS

- Lead Nurture & Pipeline Acceleration: Our Service and SaaS clients generate handraisers across paid media, organic, events, content, and other acquisition channels. Lifecycle Marketing helps turn those handraisers into qualified opportunities and customers in partnership with the client's sales and BDR teams.

- Customer Expansion & Subscription Growth: Once a prospect becomes a customer, Lifecycle Marketing can help deepen that relationship.

WHAT YOU'LL DO

LIFECYCLE STRATEGY & ARCHITECTURE: YOU WILL HELP ESTABLISH HOW DIRECTIVE APPROACHES LIFECYCLE MARKETING ACROSS BOTH ECOMMERCE AND SERVICE/SAAS CLIENTS.

- Build lifecycle strategies rooted in the client's revenue model, customer journey, data, and business objectives.

- Architect end-to-end customer and prospect journeys across acquisition, nurture, conversion, onboarding, retention, expansion, and re-engagement.

- Develop segmentation strategies using demographic, firmographic, behavioral, purchase, engagement, lifecycle-stage, and account data.

- Identify gaps in existing lifecycle programs and prioritize the highest-impact opportunities.

- Build testing roadmaps across messaging, timing, audience, journey structure, offers, and conversion points.

- Establish measurement frameworks that connect lifecycle activity to meaningful business outcomes.

HANDS-ON CLIENT DELIVERY

- You will be expected to build alongside the team and act not only as a strategy-only leader.

PLATFORMS & TECHNOLOGY

- You will work across client technology stacks rather than operating within a single platform.

CLIENT LEADERSHIP

- As a senior member of the practice, you will own relationships, not simply deliver assigned tasks.

BUILD THE LIFECYCLE MARKETING PRACTICE

- A meaningful part of this role is building the offering itself.

- You will have the autonomy to influence as you begin with shared early-stage frameworks, not rigid rules.

- We expect you to finish what is incomplete, improve what can be better, and introduce new approaches when your experience tells you there is a stronger way to solve the problem.

SALES, SCOPING & GROWTH

- As a foundational leader of the offering, you will also help Directive determine where Lifecycle Marketing can create value before an engagement begins.

- Over time, you will become one of the people Directive's Sales and Client teams turn to when they need to understand what a strong Lifecycle Marketing engagement should look like.

WHAT WE'RE LOOKING FOR

- Player-Coach Leadership. Initially, time will be spent building and directly delivering client work. As revenue and headcount grow, responsibilities will increasingly include developing the people around you.

- 6+ years of experience across Lifecycle Marketing, CRM, marketing automation, retention, or related disciplines.

- Meaningful experience supporting B2B, SaaS, Service, or complex eCommerce business models. A purely traditional DTC background is unlikely to be enough for this role.

- Hands-on experience architecting lifecycle programs from scratch rather than only optimizing established programs.

- Stro

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