Lifecycle Marketing Lead

About this role

COMPANY 

Credit Genie is a mobile-first financial wellness platform designed to help individuals take control of their financial future. We leverage artificial intelligence to provide personalized insights and are building a financial ecosystem by offering tools and services that provide instant access to cash, and building credit. Our goal is to empower every customer to achieve long-term financial stability.

Founded in 2019 by Ed Harycki https://www.linkedin.com/in/ed-harycki/, former Swift Capital Founder (acquired by PayPal in 2017 https://techcrunch.com/2017/08/10/paypal-acquires-swift-financial/). Backed by Khosla Ventures and led by industry pioneers from companies such as; PayPal, Square, and Cash App, we are well positioned to build the future of inclusive finance through cutting-edge technology and customer-centric solutions.

Credit Genie is looking for a Senior Lifecycle Marketing Manager. A senior single domain owner to build, experiment with, and expand our lifecycle marketing strategy across loyalty, engagement, and retention. You’ll own the end-to-end customer lifecycle: every message, moment, and journey that turns a first-time user into a loyal, financially healthier customer.

We’re looking for someone who can think big and execute fast. You’ll be equally comfortable developing high-level strategy and rolling up your sleeves to write, build, test, and launch. If you’re energized by collaborating cross-functionally and driving measurable impact, this role is for you.

You’ll work closely with Product, Design, Research, Data, Compliance, Customer Service, and Brand to ensure our customer experience is consistent, cohesive, and deeply understood by customers.

What you’ll do:

- Own lifecycle strategy end to end: Define and execute the strategy for engagement, retention, and loyalty across the full customer journey, from onboarding and activation to re-engagement, win-back, and long-term advocacy. Ensuring alignment with overall business objectives and customer needs.

- Build and scale CRM programs: Design, build, and optimize cross-channel lifecycle programs across email, push, SMS, and in-app messaging using advanced segmentation, personalization, triggers, and automation. Move customers to the right action at the right moment, at scale.

- Drive retention and reduce churn: Develop the segmentation, targeting, and journey logic that improves activation, deepens engagement, reduces churn, and grows lifetime value. Build proactive save, win-back, and re-engagement journeys grounded in customer behavior.

- Design loyalty and engagement: Shape how Credit Genie rewards, recognizes, and re-engages customers over time. Build the loyalty and engagement frameworks that turn repeat usage into durable habits and lasting financial-wellness relationships.

- Own messaging and lifecycle narrative: Craft clear, compelling lifecycle messaging and value propositions that ladder up to our broader brand strategy. Build scalable frameworks for consistent storytelling across every lifecycle touchpoint.

- Run a test-and-learn engine: Build a rigorous experimentation practice, A/B and multivariate testing, cohort analysis, and holdouts to continuously improve performance. Define success metrics, post-launch evaluation, and iteration plans for every program.

- Champion customer and market insights: Partner with Research and Data Science to turn user insights and behavioral trends into actionable lifecycle strategies that shape both marketing execution and product direction.

- Establish operating rigor: Build the repeatable processes, playbooks, and launch frameworks that scale as the company grows, so lifecycle becomes a durable, measurable growth engine rather than a series of one-off campaigns.

- Run a tight operation: Own the day-to-day health and quality of the program — email deliverability and IP reputation, push opt-in rates, and message frequency and send discipline. Maintain QA standards, launch checklists, naming conventions, and campaign documentation so every send is accurate, on-brand, compliant, and reliable as volume scales.

- Collaborate cross-functionally: Navigate complex stakeholder environments and communicate effectively with Product, Design, Compliance, and Customer Service to ensure a cohesive, compliant, and on-brand customer experience.

Requirements:

- 8+ years of experience leading all aspects of Lifecycle Marketing (CRM, retention, engagement, and/or loyalty) in a B2C environment.

- Proven track record of building and scaling lifecycle programs that measurably improved activation, retention, churn, and LTV, ideally for a consumer mobile app.

- Deep CRM and automation fluency: hands-on expertise across email, push, SMS, and in-app messaging, with Braze, and strong command of segmentation and journey orchestration.

- Strong blend of strategy and execution: you can write, build, analyze, and ship as effectively as you can plan.

- Highly analytical: confident using data and insights to shape messaging, design experiments, measure performance, and drive growth.

- AI-first operator: you lean heavily on AI in your day-to-day work and treat it as a force multiplier, using AI tools to draft and iterate on copy, generate variants for testing, build segments and journeys faster, summarize results, and automate repetitive lifecycle work.

- Excellent communicator with the ability to distill complexity into clarity for cross-functional partners and senior stakeholders.

- Comfortable working in fast-paced, dynamic environments where you can help create structure and influence outcomes.

- Experience in fintech, financial wellness, or adjacent industries is a plus.

BENEFITS AND PERKS

Our goal is to provide a comprehensive offering of benefits and perks that promote better financial, mental, and physical wellness.

We believe working alongside each other in person is the best way to build a great product and foster a strong company

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