Head of eCommerce

About this role

About us:

Dyson is a global technology enterprise. We’re growing fast and our ambition is huge – more categories, more locations and more people. Dyson launched in the US in 2002, and since then operations have grown exponentially. Our US headquarters is based in Chicago's Fulton Market neighborhood. We also have employees working in field sales, our service centers, and in our growing number of Dyson Demo Stores across the country. 

We're committed to our campus culture and want to have people collaborating, developing, and learning from each other. By having everyone on campus together, we have been able to nurture a fantastic social and dynamic environment.   

About the Role: 

This is an opportunity to lead Dyson's largest direct eCommerce market globally —   part-owner of   the end-to-end P&L while shaping the future of AI-powered commerce   and setting outcomes through excellence in execution . The role combines commercial leadership, digital transformation, platform strategy, organizational design, and   influential impact of outcomes   at one of the most recognized premium technology brands in the world.   This role will be based in our New York SOHO office, 5 days in office.  

T he Head of US eCommerce owns   market   strategy, commercial performance   outcome ,   merchandising   experience, platform direction, and the AI-driven transformation of how Dyson sells   direct.  

• Set the vision for US Direct eCommerce across both existing and new channels, and — jointly with Direct   Market and Global   Leadership — translate the long-term US strategy and Dyson Direct's prioritie s short and long term .  

• Be a visible, inspiring leader who brings the direct strategy to life and sustains momentum behind it, motivating Direct eCommerce teams and supporting partner functions, both local and regional, to deliver against shared goals.  

• Galvanize the organization behind strategic plans that fully capitalize on direct opportunities while growing long-term market   growth, net   profitability and protecting the Dyson brand.  

Support   the   Strategic Outcomes .  

• You   own commercial performance, customer experience, roadmap execution, and cross-functional leadership .  

• Develop plans that are consistent across every dimension of   the business —   commercial, financial, operational, and people — and ensure the organization has the right   resourcing   to deliver   bottoms up   annual sales volumes through existing and new channels.  

• Be a role model of ownership and accountability: deliver monthly sales volume   outcomes , communicate variances transparently, and when commitments are missed, diagnose root causes and implement course corrections quickly.  

• Protect the integrity of the sales plan and   calendar, and   ensure site stability and readiness for key commercial moments.  

Lead Dyson's AI and   agentic   commerce agenda.  

• Own Dyson US's AI-driven growth agenda, including personalization, merchandising automation, demand forecasting, and customer experience innovation.  

• Drive conversion rate optimization and continuous consumer-journey improvement, rooted in data, through proactive site merchandising and traffic channel management.  

• Champion AI adoption as a core capability of the organization —   identifying , testing, and scaling the tools and models that unlock growth and operational efficiency.  

Shape the future platform.  

• Define the US requirements for Dyson's eCommerce re-platform, ensuring the largest direct   market's   needs are front and center in the design.  

• Influence Dyson's global digital roadmap — as the owner of the largest eCommerce market for Dyson globally, advocate for US priorities, share market findings, and bring inspiration from other sites, markets, and industries back into the global team.  

Lead cross- functionally , with high executive visibility.  

• Partner and influence across the business to deliver the direct strategy — working particularly closely with Marketing (Media, Brand, and   BU   Category), Customer Service, Logistics, Finance, Group Direct eCommerce, and other local and regional functions.  

• Balance disciplined execution of the plan with the agility to respond to real-time market and consumer dynamics.  

• Support   marketplace managers in building strong, growth-oriented partnerships .  

• Uphold   high standards   for our consumer journeys through the right combination of Dyson guidelines, assets, and data-driven local relevance.  

Build and transform the organization.  

• Build and evolve the team and capabilities needed to set the direct business up for future success, reviewing resource and capability requirements across direct and cross-functional teams in partnership with Direct Leadership.  

• Accelerate digital transformation and operational excellence — building new capabilities across AI, optimization, analytics, personalization, marketplaces, loyalty, and customer lifetime value.  

• Run continuous A/B testing of business and consumer-experience   ideas, and   roll out new features with a consumer-first mindset.  

• Create a culture of continuous improvement and role-model a growth mindset.  

About You:  

• 10+ years of strong eCommerce and digital marketing experience, with proven delivery of sales results for a premium brand.  

• Full P&L acumen and ownership, with budget management and financial   expertise .  

• Experience leading in an eCommerce environment across both branded sites and third-party platforms; DTC marketplace   experience   a strong plus.  

• Data-driven approach to site merchandising and consumer-journey optimization, with   a track record   in conversion rate optimization.  

• Fluency in — and enthusiasm for — applying AI, personalization, and automation to drive commercial and CX outcomes.  

• Strong command of the digital media landscape, its   mechanics   and levers,   and of   CRM / email / database acquisition strategies.  

• Deep un

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