Growth Marketing Manager

About this role

Your work days are brighter here.

We’re obsessed with making hard work pay off, for our people, our customers, and the world around us. As a Fortune 500 company and a leading AI platform for managing people, money, and agents, we’re shaping the future of work so teams can reach their potential and focus on what matters most. The minute you join, you’ll feel it. Not just in the products we build, but in how we show up for each other. Our culture is rooted in integrity, empathy, and shared enthusiasm. We’re in this together, tackling big challenges with bold ideas and genuine care. We look for curious minds and courageous collaborators who bring sun-drenched optimism and drive. Whether you're building smarter solutions, supporting customers, or creating a space where everyone belongs, you’ll do meaningful work with Workmates who’ve got your back. In return, we’ll give you the trust to take risks, the tools to grow, the skills to develop and the support of a company invested in you for the long haul. So, if you want to inspire a brighter work day for everyone, including yourself, you’ve found a match in Workday, and we hope to be a match for you too.

About the Team Sana is an AI lab bringing superintelligence to work. Our AI products are trusted by pioneering companies like Spotify, B Labs, Strava, Hinge Health, and Merck, and have served more than 1 million people worldwide.

We believe advancing knowledge is the world's most important problem to solve. From writing and the printing press to the internet and Google, the tools that accelerate access to knowledge define human progress. Yet workplace software hasn't kept up. We're building towards a world where knowledge is not only more accessible, but actively helps you accomplish more than you ever thought possible.

If that future excites you, you're in the right place. Come and do your life's work with us. About the Role

We're hiring a Growth Marketing Manager to join our Marketing team. This is a mid-level role for a hands-on marketer who can own paid acquisition, web experimentation, and conversion rate optimization across our key markets.

You'll sit at the intersection of performance marketing, growth, and web optimization: designing and running multi-channel campaigns, continuously improving our marketing website, and turning high-intent traffic into pipeline and revenue. You'll partner closely with our broader Marketing, Design, and Commercial teams to drive measurable growth for both of Sana's AI products.

This role is ideal if you love going deep on data, running experiments end-to-end, and shipping iterative improvements that compound over time.

What You'll Do

Own Performance and Growth Campaigns • Plan, launch, and optimize full-funnel performance campaigns across Google Ads, Microsoft Ads, LinkedIn Ads, Meta, and other relevant channels (e.g. YouTube, Reddit) to drive high-quality lead and opportunity

• generation.

• Monitor and optimize campaigns daily, refining audiences, creatives, bids, and budgets to maximize ROAS

• while hitting CAC and CPA targets.

• Run systematic A/B and multivariate tests on ads, landing pages, and funnels to improve CTR, conversion rate, and downstream pipeline metrics.

• Partner with content and design to brief and iterate on high-performing creatives, messaging, and offers tailored to our core buyer personas.

Lead Website and Conversion Rate Optimization • Own experimentation on Sana's marketing website and key landing pages, designing and running tests across layout, copy, UX, and forms to improve visit-to-lead and lead-to-opportunity conversion.

• Use quantitative data (GA4, behavioral analytics) and qualitative insights (session recordings, surveys, user feedback) to identify friction points and prioritize CRO opportunities.

• Collaborate with design, product marketing, and web development to implement winning variations and ensure a consistent, premium brand experience.

• Maintain clear documentation of tests, hypotheses, results, and learnings to build a scalable experimentation program over time.

Build a Robust Growth Analytics Foundation • Build and maintain dashboards to monitor key performance metrics such as CTR, CVR, CPA, ROAS, and pipeline/revenue impact across channels and experiments.

• Own marketing tracking and attribution quality across web and paid media, partnering with RevOps to ensure accurate lead source, campaign, and opportunity data.

• Analyze performance across the entire funnel, from first touch to closed-won, to identify where optimizations will have the largest impact, and communicate clear, data-backed recommendations to stakeholders.

Collaborate Across Growth and Commercial • Work closely with Digital Marketing, Product Marketing, Design, and Sales to align campaigns and experiments with business priorities, launches, and target segments.

• Partner with Sales on feedback loops around lead quality and pipeline, iterating targeting and messaging accordingly.

• Support broader growth initiatives when needed, including content-driven campaigns, events, and partnerships, always with a focus on measurable impact.

#SanaJobs

About You

Basic Qualifications • 5+ years in a highly data-driven digital marketing, growth, or CRO role, ideally in B2B SaaS or tech.

• Hands-on experience managing multi-channel paid campaigns (e.g. Google Ads, LinkedIn Ads, Meta) with clear revenue or pipeline accountability.

• Proven track record designing, executing, and analyzing A/B and multivariate tests on websites or landing pages that moved key metrics (conversion rate, CPA, or similar).

• Strong proficiency with web and campaign analytics tools such as GA4 and major ad platforms.

Other Qualifications • Comfortable building and maintaining dashboards in tools like Looker Studio, Sheets, or BI platforms to track performance and inform decisions.

• Solid understanding of CRO principles, experimentation frameworks, and user-centered web design best practices; familiar

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