Growth Marketing Manager

About this role

ABOUT RUNDOO ℹ️

Our mission is to empower independent supply stores with best-in-class technology. Think of your local hardware store or mom-and-pop nursery—these are our clients. From paint to lumber to flooring, over 200,000 such stores across the country sell over $1T of building materials annually using outdated, on-premises systems. We’re aiming to help them modernize so that they can continue to thrive.

Backed by leading investors including Battery, Bessemer and CRV, we've raised $48M across four rounds and are growing quickly: We're live in over 500 stores across the USA, Canada, and the Caribbean, and integrated with over 20 industry partners. Our team is made up of builders, sellers, and industry veterans with a shared goal: to bring modern technology to an overlooked industry.

ABOUT THE ROLE 💼

The role is based in Redwood City, with regular travel to co-op markets, partner events, and stores across the country.

As the Growth Marketing Lead, you will own the engine that turns marketing spend into ARR. This is Rundoo's first dedicated growth marketing role, so you'll play a key role in shaping the campaigns and strategies we use in the future. Your initial focus will be partnerships, our highest-leverage channel today, but the mandate is designed to expand over time and as other needs emerge, whether that's new channels, new verticals, or a team underneath you.

Why partnerships? Our buyers already trust their co-ops and manufacturers: Benjamin Moore, AllPro, Emery Jensen, House Hasson, Blish-Mize, Orgill, Florida Hardware, LBM Advantage, and more. Partner referrals convert at a very high rate, and our goal is to shift the majority of new qualified leads (MQLs) to marketing-, partner-, and inbound-sourced, the inverse of where we are today. That engine runs through you.

You’ll own the partner and co-op channel end to end: roughly twenty partner relationships across our verticals, the referral program that runs through their reps, and the co-marketing that puts Rundoo in front of their members. Campaigns are the unit of work here, and the Campaigns DB is your operating system: every partner blast, magazine, referral promo, and rate-card placement lives there as a tracked campaign.

This is a hands-on operator role. You will build collateral, run co-op e-blasts and webinars, structure and grow the referral program, and turn a list of partner reps into a system Account Executives actually use. You’ll report to the Head of Marketing, who brings the strategy and domain expertise and orchestrates the partnerships triangle (you on the reps and marketing relationships, the Events & Conferences Specialist on the shows, and leadership at the exec level). You’ll work alongside the Data Science team, who build the enrichment and data behind your partner-rep tooling. You bring the growth instincts, the relationships, the collateral, and the discipline to make sourced pipeline and ARR predictable.

This is a prove-it-and-grow role. The partner channel already converts well, and the ceiling is high (the working thesis is that partners and conferences together can drive millions in new ARR and eventually support a full team). As you prove the channel out, the scope, the budget, the team under you, and the level grow with it.

WHAT YOU'LL DO AS THE GROWTH MARKETING LEAD AT RUNDOO 🗒️

- Own and grow the referral program. Run the quarterly incentive campaigns that keep partner reps sending us stores (a recent referral contest returned $7 for every $1 spent), the standing rewards ($50 per qualified meeting, $500 per sign), a conference-season booth-selfie incentive, and an affiliate / content-referral track that also earns Rundoo backlinks and AEO/SEO visibility.

- Map and own the partner universe. You will build and own relationships with roughly twenty partners across Paint, Hardware, Farm & Feed, Lawn & Garden, and Lumber. For each one, know the rep contacts, the marketing-manager contact, the exec contact, the last touch, the ARR it has generated, and what is still on the table.

- Build relationships with each partner. Rep level (referrals and enablement), marketing-manager level (rate cards, member e-blasts, mailers, magazines, and sponsored placements in their regular member communications), and, with leadership, the exec level.

- Turn partner spend into pipeline. Work with the Head of Marketing and Events Specialist to negotiate per-partner rate cards and marquee packages, and run case studies, referral promos, and special offers through them. The thesis: a serious commitment to a marquee partner should return multiple large deals.

- Enable Account Executives. With the Data Science team, turn partner-rep contact, territory, and coverage data into the maps tool AEs use (who covers which store, who's active, and the introduction path), and coach partner reps on value-based selling and pricing discipline so referrals arrive better-qualified.

- Run per-vertical partner campaigns. Pre-show invites, social announcements, ads, email blasts, and post-show follow-up, unified per partner in the Campaigns DB (a paint-partner campaign this month, a hardware-partner campaign next).

- Own a growing partner-sourced sales pipeline number. Expand the definition of a partner opportunity from your direct referrals to any partner channel-sourced opportunity, and move the north star to partner-sourced pipeline and closed-won ARR.

- Land the credibility moments. Get our CEO and customers onto the trade podcasts run by partners, and use announcements and case studies as a partner-facing credibility moment.

REQUIREMENTS ☑️

We care more about whether you can grow pipeline and drive ARR than about a title history. The ideal candidate builds the collateral, works the relationships, and owns a revenue number rather than waiting to be handed a plan.

CORE COMPETENCIES:

- Full-stack growth marketer - you build the collateral, run the campaigns and e-blasts, and work the relationships yo

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