Growth Marketing Manager

About this role

Growth Marketing Manager Description - HP is transforming from a hardware company to a solutions-led business. Within Retail & Industry Solutions (RIS), we are building a modern growth engine to support end-to-end retail solutions across hardware, software, and services.

We are looking for a Growth Marketing Manager to accelerate pipeline growth through integrated campaigns, digital channels, account-based marketing, event programs, and funnel optimization. This role is hands-on and execution-focused, with responsibility for identifying, testing, and scaling programs that drive engagement, pipeline, and revenue.

The ideal candidate combines growth marketing, demand generation, analytics, and operational excellence. They are comfortable working across marketing, sales, category, product, and field teams to continuously improve how we reach customers, convert demand, and measure business impact.

This is an opportunity to help build and scale a modern growth marketing function in a high-visibility team shaping the future of retail technology and solutions.

Responsibilities • Develop and execute integrated growth marketing programs across digital, event, field, and account-based channels to drive engagement, pipeline, and revenue.

• Partner with sales, field marketing, product marketing, category teams, and agencies to develop and optimize go-to-market programs.

• Own the health and performance of the marketing funnel, identifying opportunities to improve engagement, conversion, velocity, and pipeline contribution.

• Leverage CRM, marketing automation, and analytics platforms to optimize customer journeys, campaign effectiveness, and marketing operations.

• Drive a test-and-learn approach through experimentation, audience segmentation, messaging optimization, and performance analysis.

• Plan and execute pre-event, in-event, and post-event programs that generate customer engagement, meetings, and pipeline.

• Build dashboards and reporting that provide visibility into campaign performance, funnel health, and marketing impact.

• Ensure consistent messaging aligned to HP's Retail Intelligence narrative and business priorities.

Education & Experience Recommended • Four-year or Graduate Degree in Marketing, Growth Marketing, Business Administration, Analytics, or related discipline, or equivalent work experience.

• 4-8 years of experience in growth marketing, demand generation, digital marketing, marketing operations, or related B2B marketing roles.

• Experience managing integrated marketing programs that drive measurable business outcomes.

• Strong understanding of B2B marketing funnels, pipeline generation, conversion optimization, and attribution.

• Experience working closely with sales teams to support pipeline and revenue goals.

• Familiarity with CRM, marketing automation, analytics, and reporting platforms.

• Experience analyzing campaign performance and translating insights into action.

• Comfortable operating in a fast-paced environment with a test-and-learn mindset.

Preferred Experience • Experience in B2B technology, SaaS, solutions, or services marketing.

• Experience with account-based marketing (ABM) programs.

• Experience supporting events, field marketing, and customer engagement initiatives.

• Experience partnering across sales, category, product marketing, and regional marketing organizations.

• Background in retail, hospitality, manufacturing, commerce, or industry solutions.

Knowledge & Skills • Analytics

• Customer Relationship Management (CRM)

• Data Analysis

• Growth Marketing

• Demand Generation

• Funnel Optimization

• Marketing Operations

• Digital Marketing

• Go-to-Market Strategy

• Marketing Automation

• Account-Based Marketing (ABM)

• Pipeline Generation

• Customer Journey Mapping

• Campaign Management

• Lead Management

• Key Performance Indicators (KPIs)

• Product Marketing

• Project Management

• Sales Alignment

• Experimentation & Testing

Cross-Org Skills • Effective Communication

• Results Orientation

• Learning Agility

• Digital Fluency

• Customer Centricity

Impact & Scope • Impacts multiple teams and may act as a team or project leader providing direction to team activities and facilitating information validation and team decision-making processes.

• Influences go-to-market execution and growth initiatives across marketing, sales, and category teams through data-driven insights and program optimization.

Complexity • Responds to moderately complex issues within established guidelines. • Exercises independent judgment in identifying growth opportunities, optimizing programs, and improving marketing performance across channels and stages of the funnel.

Disclaimer • This job description describes the general nature and level of work performed in this role. It is not intended to be an exhaustive list of all duties, skills, responsibilities, knowledge, etc. These may be subject to change and additional functions may be assigned as needed by management.

Pay and Benefits

The pay range for this role is $120,000   to   $161,800   USD annually with additional opportunities for pay in the form of bonus and/or equity (applies to United States of America candidates only). Pay varies by work location, job-related knowledge, skills, and experience.

HP offers a comprehensive benefits package for this position, including:

  * Health insurance   * Dental insurance   * Vision insurance   * Long term/short term disability insurance   * Employee assistance program   * Flexible spending account   * Life insurance   * Generous time off policies, including;   * 4-12 weeks fully paid parental leave based on tenure   * 11 paid holidays   * Additional flexible paid vacation and sick leave (US benefits overview    [ https://hpbenefits.ce.alight.com/ ])

The compensation and benefits information is accurate as of the date of this posting. The Company reserves the right to modify this information at any time, with or without notice, subjec

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