Founding Head of Marketing

About this role

ABOUT THE ROLE

This is a rare founding marketing opportunity at an early-stage consumer hardware company building a first-of-its-kind wearable in the emotional intelligence space. As the first marketing hire, you'll own the entire marketing function — brand, social, community, communications, and consumer launch — with full end-to-end ownership and a direct line to the founding team.

This is a high-ownership, high-impact role suited for a scrappy, consumer-native marketer who thrives without a large team or budget and is excited to build from zero. You'll be expected to grow into leading the marketing org as the company scales.

WHAT YOU'LL DO

- Own marketing end-to-end as the company's first dedicated marketing hire

- Build and manage brand identity, voice, and visual presence from the ground up

- Lead social media strategy and community management across key consumer platforms

- Own external communications, PR positioning, and narrative development

- Plan and execute go-to-market strategy for the consumer launch of the wearable device

- Collaborate closely with product, design, and ML/engineering teams on cross-functional initiatives

- Grow into building and leading the marketing organization as headcount expands

WHAT WE'RE LOOKING FOR

Required:

- 2–3+ years of marketing experience with a strong focus on social media and community management

- Background in consumer hardware, consumer goods, or a closely related consumer field — not B2B or enterprise tech

- Proven ability to own brand strategy, social channels, and external communications end-to-end

- Experience with go-to-market planning and product launch execution

- Hands-on, scrappy operator who can execute without a large team or significant budget

- Strong consumer taste and genuine interest in the emotional intelligence / personal performance space

- Must be based in the United States and authorized to work in the US (no employer visa sponsorship; visa transfers welcome)

Nice to Have:

- Experience in an early-stage startup environment with ownership over a marketing function

- Familiarity working cross-functionally with product and engineering teams

- Track record of building community around a physical consumer product

COMPENSATION & BENEFITS

- Salary: $80,000 – $125,000 USD annually

- Meaningful early-stage equity as a founding team member

- Opportunity to build and lead a function from day one at a well-backed, fast-moving startup

LOCATION

On-site in New York City, NY, USA. Candidates must be currently based in the US. No employer visa sponsorship is available; visa transfers are accepted.

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