Founding Marketing Lead

About this role

WHY OMNILEX?

Omnilex started by building the AI workspace lawyers actually want to use, including the world's first AI-powered legal commentary, a living layer of legal understanding that redefines how lawyers work. In just one year, that product became the daily tool of thousands of legal professionals across Switzerland, Germany, and Liechtenstein, and a leading legal AI workspace in those markets. Now we are using that foundation to build something even bigger: the AI-native law firm. Every case our lawyers solve becomes a productized, AI-native service. Legal capability that scales, compounds, and can be deployed on demand for the next client. With a 4.5M raise, we're scaling this across Europe. You'll be joining a young, passionate, and dynamic team of 15.

YOUR ROLE

We’re looking for a 360-degree Marketing Lead to define how Omnilex shows up in the world. You’ll own positioning, messaging, and storytelling, turning AI-driven capabilities into compelling narratives that resonate with legal professionals and drive adoption. As one of the earliest marketing hires at Omnilex, you’ll shape campaigns, launches, in-product communication, and events - laying the foundations of our brand and go-to-market strategy as we scale across Europe

If you’re excited by the challenge of building a category-defining brand in legal AI, this role is for you.

WHAT YOU’LL DO

- Define and evolve product positioning and messaging that cohesively articulate our value to legal professionals across all channels

- Shape and evolve Omnilex’s brand identity - ensuring consistency across all channels

- Plan and execute product launches, feature announcements, and competitive campaigns across our channels

- Craft product stories that demonstrate real-world impact and drive adoption - from case studies and demo scripts to product videos and customer narratives

- Lead communications around in-person events and webinars with messaging that captures the attention of law firms and legal departments

- Work with our website freelancers and manage content to ensure Omnilex has one of the most persuasive websites in legal tech

- Collaborate with design freelancers to create impactful visuals and step in hands-on when needed

- Shape and own parts of our in-product communication, used daily by thousands of legal professionals

- Keep a pulse on marketing trends in AI, legal tech, and B2B to identify and implement the right opportunities for Omnilex

WHAT YOU BRING

- 2+ years of marketing experience, ideally in a B2B enterprise SaaS environment

- Exceptional storytelling & communication skills – you know how to turn complex products into compelling and differentiating narratives that drive engagement, with an ability to ideate and develop narratives into effective content and campaigns

- Strong sense of branding and an eye for how it should evolve

- Familiarity with tools like Mailchimp, Hubspot, G-Ads, Clay, and LinkedIn, and understanding of AI tools like Claude, ChatGPT, and others to support the execution of your tasks

- Hands-on, fast-moving, and comfortable working in a self-guided manner

- Ability to manage multiple projects, timelines, and priorities with speed and accuracy

- Fluency in English

- Swiss work permit or EU/EFTA citizenship

Bonus if you have:

- Background in a startup, marketing agency, or other fast-paced environment supporting B2B clients

- Familiarity with legal tech, SaaS, or AI-driven products

- Fluency in German

WHY YOU’LL LOVE IT HERE

- A key role at the intersection of AI and legal in one of Europe’s most exciting legal tech startups

- A collaborative, high-energy team environment where your ideas and contributions are valued and implemented

- Direct customer impact and responsibility - your performance strongly correlates with our startup success

- A smart, motivated team with backgrounds in AI, law and distribution

- Competitive salary complemented with transparent competitive ESOP (employee stock options)

- High ownership, fast learning curve, and a clear mission

The momentum is real, the deals are big, and the opportunity to shape the future of legal AI is still wide open. If you’re the kind of person who wants to build an industry-leading brand from the ground up, now’s the time to join.

If this sounds like you, then we can’t wait to meet you!

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