Field Marketing Manager

About this role

The Asana Marketing team is responsible for fueling business growth and building a brand customers love . We create campaigns and content to attract new accounts and inspire current ones to grow with us . We continue to grow, with a global team focused on revenue and field marketing, product marketing, brand and content cre ation, advertising, and lifecycle marketing .

As a Field Marketing Manager, you will be a critical contributor on our Revenue Marketing team, working cross-functionally to develop our go-to-market strategy and execute campaigns that create and accelerate sales pipeline . Reporting to the AMER Field Marketing Lead, you will partner closely with regional sales leaders to align marketing strategy with sales goals through a mix of digital campaigns, experiential events, executive roundtables, and ABM . You will make data-driven decisions and adapt quickly to industry imperatives to customize our marketing progr ams and maximize impact .

This role is based in our San Francisco office with an office-centric hybrid schedule . The standard in-office days are Monday, Tuesday, and Thursday . Most Asanas have the option to work from home on Wednesdays . Working from home on Fridays depends on the type of work you do and the teams with which you partn er . If you're interviewing for this role, your recruiter will share more about the in-office requirements .

What you’ll achieve

• Program Ownership: Develop and own the field marketing program for North America across owned and sponsored events from concept through completion, including planning, budgeting, vendor management, and reporting .

• Pipeline Acceleration: Partner closely with revenue leaders, field sales reps, and SDRs on pre- and post-show strategies to engage target audiences and maximize pipeline generation .

• Cross-Functional Event Execution: Collaborate with internal partners on Asana-hosted events across ABM, Brand, Community, and Customer Advocacy .

• Scalable Best Practices: Establish and refine repeatable processes, templates, and best practices for regional field marketing activities .

• Performance & ROI Tracking: Own the tracking and reporting of program results, closely monitoring event KPIs, lead flow, pipeline creation, and overall program ROI .

About you

• Demonstrates curiosity about AI tools and emerging technologies, with a willingness to learn and leverage them to enhance productivity, collaboration, or decision-making.

• 4+ years of field marketing experience, ideally for enterprise B2B/SaaS audiences .

• Deep event planning and management knowledge with a proven track record of successfully executing multifaceted events across tight timelines .

• Strong relationship-builder with the ability to lead cross-functional teams, work with executives and high-profile speakers, and drive buy-in from sales leadership .

• Operationally minded self-starter with high autonomy, strong project management skills, and the ability to adapt to fast-paced environments .

• Working knowledg e of marketing technology tools (Salesforce, Marketo, or similar platforms) and comfort utilizing data to drive campaign de cisions .

• Ability to travel regionally as needed .

At Asana, we're committed to building teams that include a variety of backgrounds, per spectives, and skills, as this is critical to helping us achieve o ur mission . If you're interested in this role and don't meet every listed requirement, we still encourage you to apply .

Wh at we’ll offer

Our comprehensive compensation package plays a big part in how we recognize you for the impact you have on our path to achieving our mission . We believe that compensation should be reflective of the value you crea te relative to the market value of your role . To ensure pay is fair and not impacted by biases, we're committed to looking at market value which is why we check ourselves and conduct a yearly pay equity audit .

For this role, the estimated base salary range is between $133,000 - $151,000 . The actual base salary will vary based on various factors, including market and individual qualifications objectively assessed during the interview process . The listed range above is a guideline, and the base salary range for this role may be modified .

In addition to base salary, your compensation package may include additional components such as equity, sales incentive pay (for most sales roles), and benefits . If you're interviewing for this role, speak with your recruiter to learn more about the total compensa tion and benefits for this role .

We strive to provide equitable and competitive benefits packages that support our employees worldwide and include :

• Mental health, wellness & fitness ben efits

• Career coaching & support

• Inclusive family building benefits

• Long-term savings or retirement plans

• In-office culinary options to cater to your dietary preferences

These are just some of the benefits we offer, and benefits may vary based on role, country, and local regulations . If you're interviewing for this role, speak with your Talent Acquisition Partner to learn more about the total compensation and benefits for this role .

#LI-Hybrid About us

Asana is a leading platform for human + AI collaboration. Millions of teams around the world rely on Asana to achieve their most important goals, faster. Asana has been named to Fortune's Best Workplaces for 7+ years and recognized by Fast Company, Forbes, and Gartner for excellence in workplace culture and innovation. We offer an exceptional office-centric culture while adopting the best elements of hybrid models to ensure that every one of our global team members can work together effortlessly. With 13+ offices all over the world, we are always looking for individuals who care about building technology that drives positive change in the world and a culture where everyone feels that they belong.

We believe in supporting people to do their best work and thrive. Our goal is to ensure that As

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