Executive Director, Brand - VYKAT

About this role

Who We Are: Neurocrine Biosciences is a leading biopharmaceutical company with a simple purpose: to relieve suffering for people with great needs. We are dedicated to discovering, developing and commercializing life-changing treatments for patients with under-addressed neurological, psychiatric, endocrine and immunological disorders. The company's diverse portfolio includes FDA-approved treatments for tardive dyskinesia, chorea associated with Huntington's disease, classic congenital adrenal hyperplasia, hyperphagia in Prader-Willi syndrome, endometriosis* and uterine fibroids*, as well as a robust pipeline including multiple compounds in mid- to late-phase clinical development across our core therapeutic areas. For more than three decades, we have applied our unique insight into neuroscience and the interconnections between brain and body systems to treat complex conditions. We relentlessly pursue medicines to ease the burden of debilitating diseases and disorders, because you deserve brave science. For more information, visit  neurocrine.com , and follow the company on  LinkedIn ,  X , Facebook and YouTube . ( *in collaboration with AbbVie )

At Neurocrine, strong leadership drives both business results and team success. We look for leaders who think strategically, anticipate what’s ahead and set clear direction, while building and empowering high-performing teams. Successful leaders foster an environment where people are motivated to do their best work and deliver meaningful, measurable impact through sound decision-making and accountability.

 About the Role: Responsible for the strategic planning, direction and leadership of all brand activities and initiatives for VYKAT® XR. Drives the brand team in the development and execution of marketing strategies and programs, and collaborates closely with cross-functional partners to ensure a successful commercialization in support of business objectives. _ Your Contributions (include, but are not limited to): • Develops and authorizes implementation of strategic plans for the commercialization team

• Drives the implementation of new ideas and approaches to ensure successful commercialization of new product

• Responsible for the development and execution of the brand’s operational plan, including business planning activities, budgeting, strategy, and marketing communications

• Oversees development and implementation of tactical initiatives through subordinate managers and/or employees

• Constantly works with forward thinking ideas or situations across the business, assessing variables, evaluating fundamental issues, and providing direction for major functional areas

• Anticipates factors that could impact Neurocrine's strategies and its position in the field. Provides new or innovative solutions and methods to think beyond existing solutions

• Provides guidance to senior management on all Brand issues and initiatives.

• Serves as a subject matter expert for the product, market and treatment landscape

• Fosters strong partnerships with strategic marketing, medical affairs, market access, sales, legal, regulatory and other functions to ensure aligned objectives and implementation of brand strategies

• Leads team in development and implementation of innovative HCP and patient programs platforms, including personal and non-personal programs and peer-to-peer HCP education

• Drives creation of US HCP & consumer-facing print and digital materials for field use

• Understands key market trends and competitive environment to drive proactive strategies to maximize brand potential; Leverages market insights and research to drive growth and strategic direction

• Serves as marketing representative on promotional review committee for brand. Ensures timely and efficient review of promotional materials and complies fully with all legal, regulatory, ethical and company guidelines.

• Manages external agencies to ensure successful execution of marketing programs aligned with brand strategic imperatives

• Manages/controls the brand operating budget.

• Builds relationships with thought leaders, advocacy groups and local/national organizations as needed to grow industry awareness

• At all times, ensures compliance with all corporate polices, regulations and laws

• Selects, develops, and evaluates personnel to ensure the efficient operation of the function.

• Other duties as assigned

Requirements: • BS/BA degree in a life science, business or marketing/advertising AND 17+ years of experience in the pharmaceutical / life sciences industry, preferably in marketing and/or advertising as a brand strategist; Experience in commercialization / product launches and building product brand(s) is preferred OR

• Master's degree or MBA preferred AND 15+ years of similar experience as noted above OR

• Extensive previous leadership experiences also required

• Expert level understanding of the brand development process

• Strong leadership attributes to generate commitment and constructively resolve issues

• Must be comfortable leading teams in a fast-paced, consensus style environment; must operate cross-functionally in pursuit of business goals

• Expertise in commercialization of new products, product launches and building premium/aspirational product brand(s)

• Ability to lead others in both direct managerial and indirect team roles

• Demonstrated ability in developing and executing plans, consistent messaging and brand guidelines

• Expertise in developing and executing strategic marketing campaigns

• Demonstrated ability to drive long-term, enterprise-wide marketing efforts with measurable results

• Excellent communications skills, creative skills and great instincts to guide brand planning and strategy with flawless execution

• Acts as a "trusted advisor" across the company and may be recognized as an external expert

• Provides strategy, vision and direction regarding issues that may have company-wide impact

• Requires in-depth knowledg

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