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Ecommerce Manager | LGM
ASM Global
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About this role
LEGENDS GLOBAL
Legends Global is the premier partner to the world's greatest live events, venues, and brands. We deliver a fully integrated solution of premium services that keeps our partners front and center through our white-label approach. Our network of 450 venues worldwide, hosting 20,000 events and entertaining 165 million guests each year, is powered by our depth of expertise and level of execution across every component feasibility & consulting, owner’s representation, sales, partnerships, hospitality, merchandise, venue management, and content & booking of world-class live events and venues.
The Legends Global culture is one of respect, ambitious thinking, collaboration, and bold action. We are committed to building an inclusive workplace where everyone can be authentic, make an impact, and grow their career. Winning is an everyday thing at Legends Global. We have the best team members who understand every win is earned when we come together as one unified team. Sounds like a winning formula for you. Join us!
THE ROLE
The Ecommerce Manager is an experienced, analytical thinker prepared to lead the day to day operating of official ecommerce websites for Legends International Retail Partners, Clubs, and Events within the growing portfolio. The key objective of the role is to deliver profitable websites via strong user journeys focusing on customer experiences tailored to each of our world class partners. Driving continual improvements on each site to increase customer engagement and the conversion funnel are crucial, and strong collaboration skills are a must to deliver results on some of the world’s most well known ecommerce websites.
A key delivery of this role is the total ownership of the website optimizing and trading to deliver maximum conversion and revenue. They will be responsible for all the content across the websites, ensuring they are updated and maintained in a timely manner . They will collaborate on development of quarterly forecasts and be responsible for driving actions to achieve those targets.
They will be an influencing voice in trading decisions, marketing campaigns, and content direction on the relevant partner channels in collaboration with all key internal and external stakeholders.
KEY RESPONSIBILITIES
• Oversee the overall success of partner ecommerce websites within the assigned portfolio
• Meet with partners regularly, manage the overall partner relationship, and execute on ad hoc requests
• Influence buying, stock management, and merchandising decisions through analytics expertise
• Consistently improve the customer journey and optimize the conversion rate throughout partner websites through close collaboration with the design and development teams
• Maximize revenue through diligent management of the products/categories/campaigns across the partner websites
• Serve as the voice of the partner internally; understand and maintain brand integrity
• Lead product stakeholders to develop accurate and clear photography and copy details of each product to maximize conversion
• Ensure that the website layout and content is consistent, conforms with the brand and style guidelines of our Partners/Clubs/Events, and aligns with industry best practices
• Obtain necessary approvals both internally and through the necessary partners
• Manage relationships with third party application providers to ensure effective utilization of tools tailored to partner websites
• Monitor performance of the websites and report through development and refinement of KPIs
• Manage website optimization plans, audience targeting, online use case formulation and execution
• Support the performance marketing team in efforts such as PPC, SEO, Display, Affiliates and push; ensure that campaigns are formulated and delivered in accordance with partner objectives
• Validate testing of new changes before live implementation
• Support VP Int Ecom in the setting of the roadmap and delivery of new features on the ecommerce websites and creation of strategies to drive and convert traffic in order to maximize revenue against commercial targets
• Challenge up by guiding evaluation and adoption of new ecommerce technologies and enhancements; experience with headless e-commerce a plus
• Maintain a strong market knowledge of sector rivals and trends to influence the delivery of the best and most profitable offering on the websites
• Lead change and adapt service offerings to the dynamic needs of our partners; familiarity with sports a plus
• Other duties and projects as assigned and directed by the Senior Ecommerce Trading Director
QUALIFICATIONS & SKILLS
• To perform this job successfully, the candidate must be able to perform each essential duty above at the highest levels. The requirements listed below are representative of the knowledge, skill, and/or ability required .
• A minimum of 5 years operating one or more retail ecommerce websites, preferably within sports, entertainment, or another relevant industry
• Bachelor’s degree or equivalent combination of education and related experience
• Demonstrated ability to lead product and merchandising decision-making and customer user journey optimization
• Demonstrated understanding of analytics, shopping cart platforms, and relevant e-commerce industry standard tools
• Demonstrated ability to collaborate across teams and lead content and marketing decisions by conveying impact to the bottom line
• Familiarity with website management and UX software and processes
• Passion for ecommerce and its ability to drive results for world renown brands
• Excellent influencing skills to support needs of the internal and external stakeholder teams at every level
• Excellent written and oral communication skills
• Detail-oriented and extremely organized with the abili
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