Director, US Breyanzi Patient Marketing

About this role

Working with Us Challenging. Meaningful. Life-changing. Those aren’t words that are usually associated with a job. But working at Bristol Myers Squibb is anything but usual. Here, uniquely interesting work happens every day, in every department. From optimizing a production line to the latest breakthroughs in cell therapy, this is work that transforms the lives of patients, and the careers of those who do it. You’ll get the chance to grow and thrive through opportunities uncommon in scale and scope, alongside high-achieving teams. Take your career farther than you thought possible.

Bristol Myers Squibb recognizes the importance of balance and flexibility in our work environment. We offer a wide variety of competitive benefits, services and programs that provide our employees with the resources to pursue their goals, both at work and in their personal lives. Read more: careers.bms.com/working-with-us .

Position Summary: This role leads Breyanzi's patient marketing strategy with a core objective of driving CAR T class growth and Breyanzi differentiation among eligible lymphoma patients, caregivers, and advocacy partners. The Director owns patient messaging and engagement strategy, omnichannel strategy and performance, and patient testimonial activation — leading and developing a dedicated patient marketing team. This role sits within the broader Breyanzi brand team, operating in a competitive, fast-moving CAR T environment across multiple indications.  We are seeking a strategic, patient-focused leader who thrives in a collaborative environment and is passionate about expanding access to transformative cell therapy.

Key Responsibilities: • Develop and execute patient education and awareness strategies to expand understanding of CAR T therapy and drive engagement with eligible lymphoma patients.  

• Increase Breyanzi’s recognition as a differentiated treatment   option   among patients, caregivers, and advocacy groups.  

• Lead direct-to-patient (DTP) marketing initiatives that effectively communicate the benefits of CAR T therapy and provide clear, accessible information about the treatment process.  

• Collaborate with patient advocacy groups to ensure alignment   on   educational efforts and drive initiatives that empower patients to explore CAR T as a treatment   option .  

• Activate and elevate the voices of CAR T-treated patients,   utilizing   testimonials and real-world experiences to inform and inspire others considering this therapy.  

• Lead the development and execution of the Direct-to-Consumer (DTC) non-personal promotion (NPP) and paid media strategy,   leveraging   dynamic targeting to reach and educate eligible patients and caregivers effectively.  

• Partner with key matrix team members, including medical, market access, corporate communications, analytics, channel   strategy   and patient voice & engagement teams, to ensure   a holistic approach   to patient engagement.  

• Leverage data, market research, and insights to refine patient education strategies and ensure messaging resonates with target audiences.  

• Drive the planning and execution of key senior management reviews and presentations.  

• Foster a culture of collaboration and innovation across BMS stakeholder groups.  

• Lead, mentor, and develop the patient marketing team .  

Key Qualifications & Experience:

• Prior   people   leadership and in-line brand marketing experience   valued   highly, with a minimum of 10 years of marketing experience.  

• Experience in patient marketing, direct-to-patient campaigns, or patient advocacy initiatives is strongly preferred.  

• Prior experience in Oncology/Hematology or an understanding of the oncology/hematology marketplace is recommended.  

• MBA or   other   Advanced Degree Preferred.  

• Proven   track record   of   effectively   driving performance within a matrix organization, with strong organizational, interpersonal, and communication skills.  

• Strong ability to develop and   maintain   relationships with patient advocacy groups and key external stakeholders.  

• Analytical and strategic thinking skills, with the ability to translate patient insights into impactful marketing strategies.    

If you come across a role that intrigues you but doesn’t perfectly line up with your resume, we encourage you to apply anyway. You could be one step away from work that will transform your life and career.

Compensation Overview:

Madison - Giralda - NJ - US: $198,130 - $240,083
Princeton - NJ - US: $198,130 - $240,083 
 The starting compensation range(s) for this role are listed above for a full-time employee (FTE) basis. Additional incentive cash and stock opportunities (based on eligibility) may be available. The starting pay rate takes into account characteristics of the job, such as required skills, where the job is performed, the employee’s work schedule, job-related knowledge, and experience. Final, individual compensation will be decided based on demonstrated experience. 

Eligibility for specific benefits listed on our careers site may vary based on the job and location. For more on benefits, please visit https://careers.bms.com/life-at-bms/.   Benefit offerings are subject to the terms and conditions of the applicable plans in effect at the time and may require enrollment. Our benefits include: • Health Coverage: Medical, pharmacy, dental, and vision care.

• Wellbeing Support: Programs such as BMS Well-Being Account, BMS Living Life Better, and Employee Assistance Programs (EAP).

• Financial Well-being and Protection: 401(k) plan, short- and long-term disability, life insurance, accident insurance, supplemental health insurance, business travel protection, personal liability protection, identity theft benefit, legal support, and survivor support.

​ Work-life benefits include: Paid Time Off • US Exempt Employees: flexible time off (unlimited, with manager approval, 11 paid national holidays (not applicable to employees in Phoen

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