Director, Sales Operations

About this role

Semrush is a brand visibility platform, empowering marketers to command their online presence and create measurable impact. We unify SEO authority and AI visibility, so brands are found, cited, and chosen everywhere search happens. That’s how Semrush gained the trust of over 28 million users—from scaling startups to Fortune 500 companies. 

Some highlights of our success:

• $470M+ Annual Recurring Revenue with AI products surpassing $38M+ 

• Dollar-based net revenue retention of 104%, as of December 31, 2025

• Large deals growing 74% YoY

• Semrush named a Leader in The Forrester Wave™: Search Engine Optimization Solutions, Q3 2025

• Exceptional demand for the Enterprise platform, with deals with global giants like JP Morgan, LG, Samsung, TikTok, and others

Shared ambition makes a bigger impact. That’s why at Semrush, progress is a partnership: You push us forward, we push you further—and we all move as one. Are you ready to be part of this journey?

About the opportunity The Sales team is at the forefront of empowering businesses to achieve online visibility and digital marketing success. Through our selling approach and world-class enablement programs , we equip our team with the tools, resources, and training. This is how we keep delivering meaningful results for our customers.

Joining the Sales team also means: • Fast forward and continuous career growth: the highest rate of promotions within the organization

• A team spread across 40+ locations around the globe

• Offline and online bootcamps as part of our onboarding process

• President’s club—an opportunity to celebrate exceptional results and reward top performers in high-class vacation destination 

• Quota attainment has been recognized as higher than market average , according to RepVue

• Uncapped commissions

About your future tasks

About the Role We’re looking for a Director of Sales Operations to help scale, refine, and elevate our Sales organization. This role reports directly to the VP of Revenue Operations and will serve as a key partner in strengthening how the Sales function operates as we continue to grow and prepare for deeper evolution within Adobe. This is a hands-on leadership role for someone who understands what great looks like and knows how to evolve an existing foundation into a more mature, predictable, and high-performing operating model. You will build on what is already in place by sharpening processes, improving forecasting rigor, and introducing the structure needed to operate effectively at greater scale and complexity. This is an opportunity to uplevel an existing Sales Operations function, drive consistency and accountability across the funnel, and ensure the organization is positioned to integrate seamlessly into a broader, more sophisticated operating environment.

What You'll Do

Build the Operational Foundation, Operating Cadence, and KPIs • Refine and evolve the existing Sales operating model, including territory design, segmentation, and coverage strategy to support continued growth

• Strengthen sales processes to improve consistency, inspection, and predictability

• Enhance the operating cadence across the Sales organization, including pipeline reviews, forecast calls, and quarterly business reviews

• Continuously improve core KPIs (such as pipeline generation, conversion rates, deal velocity, and attainment) and ensure metrics are tightly connected to behaviors, accountability, and performance management

Drive Insight and Performance • Own and elevate forecast methodology, accuracy, and accountability across Sales leadership

• Improve pipeline visibility and inspection to drive higher-quality forecasting and execution

• Partner with Analytics teams to develop and enhance dashboards, reporting, and analytics to support faster, more confident decision-making

• Translate data into clear, actionable insights that influence Sales and executive leadership

• Identify opportunities to increase productivity, efficiency, and pipeline quality

Strategic Business Partnership • Act as a trusted advisor to Sales leadership, helping guide decision-making with data and structure

• Lead and support planning cycles, including annual planning, quota setting, capacity modeling, and territory design

• Serve as a key partner in shaping sales compensation strategy, leveraging data and performance insights to influence plan design, incentives, and alignment to company goals

• Partner on strategic initiatives such as new market expansion, GTM evolution, and integration planning

• Bring clarity and alignment to cross-functional initiatives that span Sales, Finance, and Customer Success

Systems and Tools Design • Optimize the existing Sales tech stack, including CRM and sales engagement tools, to support scale and consistency

• Partner closely with IT and cross-functional teams to prepare systems and processes for integration with Adobe

• Evaluate and implement enhancements that improve seller productivity and operational visibility

Cross-Functional Alignment & Teambuilding • Strengthen alignment with Customer Success, Product, and Finance across the full revenue lifecycle

• Align on funnel definitions, handoffs, shared metrics, and revenue goals

• Help connect strategy to execution across teams, ensuring consistency in how the business operates

• Develop and mentor Sales Operations talent, raising the overall capability of the team

• Foster a culture of accountability, ownership, and continuous improvement

About you

Operator Mindset • Clear point of view on what high-performing, scaled Sales organizations look like

• Experience evolving and maturing existing operating models, not just building from zero

• Comfortable operating at both the strategic and execution level

• Ability to bring structure, discipline, and clarity to complex, fast-moving environments

Analytical and Technical Strength • Deep experience with CRM systems such as Salesforce or Microsoft Dynamics

• Strong backgro

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