Director, Revenue Marketing for Emerging Businesses

About this role

Job Requisition ID #

26WD100063

Position Overview: Autodesk is a leading provider of   AI-powered design &   construction management solutions. We are looking for a   creative   and growth-oriented Director of   Revenue Marketing for   our   Emerging   Business   portfolio ,   to   join our growing team and drive revenue impact through strategic demand generation ,   account-based, and field marketing   initiatives .  

Reporting into the   VP of AEC Marketing , the Director of   Global   Revenue   Marketing for Emerging Businesses   will develop and execute a comprehensive demand generation   program   that drives revenue growth, customer acquisition, activation, and   expansion   for   Autodesk   Forma   for Construction, Water Infrastructure and Forma Design . This individual will be a key member of the marketing leadership team and will   align   closely   with sales on GTM strategy, analyzing campaign performance & conversion,   while providing a   feedback loop to   c ore   product marketing   and   audience marketing . This role can be remote, hybrid, or office-based.  

Responsibilities

• Develop and implement   demand   generation plans that map to overall business unit goals to achieve pipeline forecasts and meet or exceed ACV business targets  

• Plan and direct the development and implementation of campaign strategies and global programs that support meeting the   Autodesk   Emerging Businesses’   key financial (pipeline generation) and non-financial (brand building) objectives  

• Plan, manage, and optimize spend for annual   revenue   marketing   budget s   to support funnel growth and pipeline velocity for   our Emerging   business es  

• Establish key performance indicators for   D emand   G eneration ,   ABM, and Field Marketing   team(s) to track, measure, and optimize funnel performance across multiple digital channels   and geos  

• Establish operating model with regional marketing teams to deliver consistent   revenue marketing and GTM   programs in global markets  

• Measure and report high-level ROI metrics to   senior and executive   leadership   teams   on   an ongoing basis  

• Manage multiple executional teams including   Campaign Development ,   Demand Generation,   Account -Based Marketing, and   Field Marketing .  

• Actively work through complex issues through analysis, data and collaboration across multiple stakeholders  

• Establish process and tools for project management and team productivity that ensures transparency and accountability across teams  

• Collaborate with key stakeholders in cross functional groups to gain alignment and buy-in for ongoing plans of the business unit, including leadership in Sales, Product Marketing, Customer Marketing, PR, Operations, and Customer Success  

• Actively share business and marketing strategy of functional business unit to groups inside and outside of   the   Autodesk   Emerging   Business team,   including Worldwide Marketing, Worldwide Sales, and executive leadership

Minimum Qualifications

• 10+ years of experience in progressive marketing leadership with an emphasis on B2B demand generation with at least 5 years in a leadership role

• Competency and fluency in Account Based Marketing (ABM), Paid Media, Automation, CRO, SEO, PLG,   A ctivation,   Re tention , Broad Demand Generation, and Field Marketing

• Experience managing Marketing Operations teams, including fluency in Marketo or similar marketing automation platform

• Strong track record of driving demand generation programs that deliver measurable business results, including pipeline and revenue

• Proven experience developing and executing integrated campaigns across multiple channels including email, webinars, paid media, events, and social media

• Excellent analytical skills and ability to use data to make informed decisions and optimize resources accordingly

• Proven leadership skills with experience managing and developing high-performance teams   at scale and globally

• Excellent communication, collaboration and influencing skills with the ability to work effectively with other teams

• Possess a growth mindset with a track record of up-leveling past reports through mentorship and educational guidance

Learn More

About Autodesk Welcome to Autodesk! Amazing things are created every day with our software – from the greenest buildings and cleanest cars to the smartest factories and biggest hit movies. We help innovators turn their ideas into reality, transforming not only how things are made, but what can be made.

We take great pride in our culture here at Autodesk – it’s at the core of everything we do. Our culture guides the way we work and treat each other, informs how we connect with customers and partners, and defines how we show up in the world.

When you’re an Autodesker, you can do meaningful work that helps build a better world designed and made for all. Ready to shape the world and your future? Join us!

Benefits From health and financial benefits to time away and everyday wellness, we give Autodeskers the best, so they can do their best work. Learn more about our benefits in the U.S. by visiting https://benefits.autodesk.com/

Salary transparency

Salary is one part of Autodesk’s competitive compensation package. For U.S.-based roles, we expect a starting base salary between $146,000 and $261,360. Offers are based on the candidate’s experience and geographic location, and may exceed this range. In addition to base salaries, our compensation package may include annual cash bonuses, commissions for sales roles, stock grants, and a comprehensive benefits package. Equal Employment Opportunity At Autodesk, we're building a diverse workplace and an inclusive culture to give more people the chance to imagine, design, and make a better world. Autodesk is proud to be an equal opportunity employer and considers all qualified applicants for employment without regard to race, color, religion, age, sex, sexual orientation, ge

Similar jobs

• Director of Emerging Business — Goodinside · New York, NY (Hybrid Manhattan)
• Director, Revenue Operations — Newrelic · San Francisco, California, USA
• Director, Revenue Operations — Harmonic-security-inc · New York, NY- Hybrid
• Director, Revenue Operations — Dandy · Remote
• Director, Revenue Operations — Openrouter · Remote
• Director, Revenue Operations — Getbuilt · Nashville, TN (Hybrid) or Remote
• Senior Director, Revenue Marketing — Triplelift · New York, New York, United States
• Sr Director, Revenue Marketing — Andela · Remote