Sr Director, Revenue Marketing

About this role

About Andela

At Andela, we know brilliance is evenly distributed around the world, but opportunity is not. For over 12 years, Andela has connected its customers with top global, remote technical talent from over 135 countries with the majority residing in emerging markets like Africa and Latin America.

As one of the world’s largest talent marketplaces, Andela gives companies greater flexibility to quickly deploy qualified technologists. With talent highly skilled in advanced technologies to support Application Development, Artificial Intelligence, Cloud & DevOps, Data Engineering, and much more, customers experience 33% faster project delivery. The company’s exclusive AI-powered platform, Andela Talent Cloud, is the industry’s only unified platform managing the complete global talent lifecycle and enables customers to fill individual roles or engage fully managed teams up to 66% faster.

Andela is on the precipice of two breakout industry transformations: one in staffing/hiring and the other in software development, both accelerated by generative AI.

Are you exceptional and hungry to work in a scaling business through transformation and growth? Join us and change the world.

Job Summary

As Senior Director, Revenue Marketing you will lead Andela's go-to-market marketing function — owning the strategy, execution, and team that drives pipeline and revenue growth across all of Andela's regions and partner channels. You will be the connective tissue between the global marketing organization and the revenue-facing teams across the business, ensuring that regional marketing, demand generation, and partner marketing are tightly aligned to commercial priorities.

You will directly manage a team of regional, partner, and product marketers — providing strategic direction, coaching, and the organizational clarity each needs to be effective in their markets. You will serve as the primary marketing counterpart to Andela's regional sales leaders and Director of Partnerships, and will collaborate closely with Revenue Operations and Sales Enablement to ensure marketing activity translates into qualified pipeline and accelerated revenue.

This role reports to the Vice President, Global Head of Marketing, and is based in the US or Canada.

Exceptional Leadership

As an Andelan, you'll serve as a role model for the rest of the company — you do not need to manage people to be a leader at Andela! Think about the feedback your peers typically give you — if it usually sounds like the below, we want to hear from you.

- Low ego, low drama: You share credit, take blame. You like being wrong because it means someone else had an even better idea.

- One team mentality: You break silos across teams. You put the company and mission first above your team alone.

- Great listener, hungry for feedback: You're always seeking to improve — our product, our business, yourself. You solicit diverse opinions and deeply listen.

- Owner, not renter: You see a problem, you fix it or find someone who will. The buck stops with you.

- Team-player: You roll up your sleeves and get scrappy. You do this by proactively collaborating with your team while actively engaging in important details that matter.

- Business problem solver: You're not just a functional expert; you consistently get praise for approaching your function through the lens of solving business problems.

Key Responsibilities

GTM Strategy & Regional Marketing Oversight

- Own Andela's global GTM marketing strategy, translating the company's commercial goals into a coherent, integrated marketing plan across all regions and channels.

- Set the strategic direction for regional marketing across North America, Europe, and MEA — establishing the frameworks, priorities, and resourcing that allow each regional marketer to execute effectively against their markets.

- Drive alignment between marketing strategy and sales priorities, working directly with regional sales leaders to ensure regional marketing investment is focused on the right accounts, segments, and moments.

- Establish and maintain a global view of pipeline contribution from marketing, identifying coverage gaps and reallocating resources to address them.

- Ensure consistency in how Andela shows up across regions while enabling appropriate regional adaptation.

Product, Solutions & Program Marketing

- Own the go-to-market marketing strategy for Andela’s products, solutions, offerings, and learning programs, ensuring each is clearly positioned, commercially relevant, and ready to scale across regions and channels.

- Partner directly with Product, AI Solutions, and Learning Solutions teams to translate roadmap priorities, solution capabilities, and program launches into clear positioning, messaging, campaigns, and sales enablement.

- Ensure Andela’s offerings are brought to market in a coordinated way across regional marketing, demand generation, partner marketing, content, sales enablement, and revenue teams.

- Develop differentiated product, solution, and program positioning that clearly articulates Andela’s value to enterprise buyers, including the business problems we solve, the audiences we serve, and the outcomes we deliver.

- Bring market, customer, sales, and competitive insights back into Product, Solutions, and Learning teams to help inform packaging, messaging, launch priorities, and future GTM opportunities.

Partner Marketing Strategy

- Provide strategic oversight and leadership to the Senior Manager, Partner Marketing, ensuring the partner marketing program is tightly integrated with the broader GTM strategy.

- Partner with the Director of Partnerships to align marketing investment and partner channel priorities, ensuring partner-sourced pipeline is a consistent contributor to revenue.

- Champion the partner channel internally within the marketing organization, securing resources and visibility for co-marketing programs across the marketing team.

Operatin

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